Ed Shelton
Senior Director, Business Analytics at Sidecar Health- Claim this Profile
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Bio
Caroline Tipton
I have the pleasure of working with Ed on the Product Marketing team at Spiceworks. He is one of my favorite people to work with because he takes a very analytical approach to problems and works through them in a very logical way to help us meet objectives. We worked closely together on a project that was extremely open ended and he was able to continuously advance the team towards our goal by making decisions backed by his analysis. Ed is the guy you want on your team when you are tackling a big issue, not only because of these strong analytical and decision making skills but because he also brings a coaching spirit that keeps everyone motivated.
Jacqueline Gross
I manage the Integration development team at Spiceworks. Ed is the bridge between sales and me to ensure that the integration process goes smoothly. Before Ed, there was little process, and the customers often got to take advantage of our lack of documentation with a lot of extra scope creep, while the sales team might invent ideas that were impractical and promised in unreasonable time frames. Ed turned everything around, to the point where product offerings were designed specifically for sales to sell (he is very creative at coming up with ideas for products in general or based on specific customer desires), Statements of Work became the norm, projects were appropriately scoped - all because Ed had the patience and fortitude to work with people until the changes were seen as a necessary and positive thing. It made my life SO much better and we were able to deliver things that added real value to both our users and the customer on a realistic timetable. Ed also works directly with customers, to define the ROI for their integrations and then over time ensure their needs are being met and provide them with data to help demonstrate the ROI. He works with me to ensure we have what he needs from a development perspective so that he can report back to the customer on the agreed upon schedule. When there are issues with something, Ed assists with investigating potential problem areas, both by reading the data and brainstorming on where the issue might be. Ed is a great asset to any team and I would work with him again in a heartbeat.
Caroline Tipton
I have the pleasure of working with Ed on the Product Marketing team at Spiceworks. He is one of my favorite people to work with because he takes a very analytical approach to problems and works through them in a very logical way to help us meet objectives. We worked closely together on a project that was extremely open ended and he was able to continuously advance the team towards our goal by making decisions backed by his analysis. Ed is the guy you want on your team when you are tackling a big issue, not only because of these strong analytical and decision making skills but because he also brings a coaching spirit that keeps everyone motivated.
Jacqueline Gross
I manage the Integration development team at Spiceworks. Ed is the bridge between sales and me to ensure that the integration process goes smoothly. Before Ed, there was little process, and the customers often got to take advantage of our lack of documentation with a lot of extra scope creep, while the sales team might invent ideas that were impractical and promised in unreasonable time frames. Ed turned everything around, to the point where product offerings were designed specifically for sales to sell (he is very creative at coming up with ideas for products in general or based on specific customer desires), Statements of Work became the norm, projects were appropriately scoped - all because Ed had the patience and fortitude to work with people until the changes were seen as a necessary and positive thing. It made my life SO much better and we were able to deliver things that added real value to both our users and the customer on a realistic timetable. Ed also works directly with customers, to define the ROI for their integrations and then over time ensure their needs are being met and provide them with data to help demonstrate the ROI. He works with me to ensure we have what he needs from a development perspective so that he can report back to the customer on the agreed upon schedule. When there are issues with something, Ed assists with investigating potential problem areas, both by reading the data and brainstorming on where the issue might be. Ed is a great asset to any team and I would work with him again in a heartbeat.
Caroline Tipton
I have the pleasure of working with Ed on the Product Marketing team at Spiceworks. He is one of my favorite people to work with because he takes a very analytical approach to problems and works through them in a very logical way to help us meet objectives. We worked closely together on a project that was extremely open ended and he was able to continuously advance the team towards our goal by making decisions backed by his analysis. Ed is the guy you want on your team when you are tackling a big issue, not only because of these strong analytical and decision making skills but because he also brings a coaching spirit that keeps everyone motivated.
Jacqueline Gross
I manage the Integration development team at Spiceworks. Ed is the bridge between sales and me to ensure that the integration process goes smoothly. Before Ed, there was little process, and the customers often got to take advantage of our lack of documentation with a lot of extra scope creep, while the sales team might invent ideas that were impractical and promised in unreasonable time frames. Ed turned everything around, to the point where product offerings were designed specifically for sales to sell (he is very creative at coming up with ideas for products in general or based on specific customer desires), Statements of Work became the norm, projects were appropriately scoped - all because Ed had the patience and fortitude to work with people until the changes were seen as a necessary and positive thing. It made my life SO much better and we were able to deliver things that added real value to both our users and the customer on a realistic timetable. Ed also works directly with customers, to define the ROI for their integrations and then over time ensure their needs are being met and provide them with data to help demonstrate the ROI. He works with me to ensure we have what he needs from a development perspective so that he can report back to the customer on the agreed upon schedule. When there are issues with something, Ed assists with investigating potential problem areas, both by reading the data and brainstorming on where the issue might be. Ed is a great asset to any team and I would work with him again in a heartbeat.
Caroline Tipton
I have the pleasure of working with Ed on the Product Marketing team at Spiceworks. He is one of my favorite people to work with because he takes a very analytical approach to problems and works through them in a very logical way to help us meet objectives. We worked closely together on a project that was extremely open ended and he was able to continuously advance the team towards our goal by making decisions backed by his analysis. Ed is the guy you want on your team when you are tackling a big issue, not only because of these strong analytical and decision making skills but because he also brings a coaching spirit that keeps everyone motivated.
Jacqueline Gross
I manage the Integration development team at Spiceworks. Ed is the bridge between sales and me to ensure that the integration process goes smoothly. Before Ed, there was little process, and the customers often got to take advantage of our lack of documentation with a lot of extra scope creep, while the sales team might invent ideas that were impractical and promised in unreasonable time frames. Ed turned everything around, to the point where product offerings were designed specifically for sales to sell (he is very creative at coming up with ideas for products in general or based on specific customer desires), Statements of Work became the norm, projects were appropriately scoped - all because Ed had the patience and fortitude to work with people until the changes were seen as a necessary and positive thing. It made my life SO much better and we were able to deliver things that added real value to both our users and the customer on a realistic timetable. Ed also works directly with customers, to define the ROI for their integrations and then over time ensure their needs are being met and provide them with data to help demonstrate the ROI. He works with me to ensure we have what he needs from a development perspective so that he can report back to the customer on the agreed upon schedule. When there are issues with something, Ed assists with investigating potential problem areas, both by reading the data and brainstorming on where the issue might be. Ed is a great asset to any team and I would work with him again in a heartbeat.
Experience
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Sidecar Health
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United States
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Insurance
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1 - 100 Employee
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Senior Director, Business Analytics
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Aug 2023 - Present
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TechnologyAdvice
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United States
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Advertising Services
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200 - 300 Employee
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Head of Business Analytics
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May 2022 - Feb 2023
Oversaw design, development, maintenance, and support of KPI dashboards and reports. Led the team of eight data analysts, analytics engineers, and marketing analysts that provided detailed analytics for all business functions. Collaborated with business leaders to define KPIs and targets Delivered insights on KPIs and their performance over time. • Reduced manual work by 75+ hours per week across the organization through automation and self-service dashboards. • Owned the reporting, dashboards, and analytics for revenue, product, web traffic, and operations. • Built monthly product revenue forecast identifying risk and opportunities and informed planning decisions. Show less
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VMware
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United States
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Software Development
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700 & Above Employee
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Director, Global People Insights
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May 2020 - Apr 2022
Led the People Analytics and Reporting international team of nine data analysts and reporting specialists supporting HR operations by building, managing, and spearheading reporting, dashboards, and analysis. Managed and led the data visualizations, analysis, and insights on organization hygiene, including diversity representation, attrition, talent acquisition, and organizational span of control. • Uncovered cost-saving opportunity of $3M through comprehensive analysis and holistic talent acquisition modeling. • Increased organizational hygiene dashboard users by 54% and VP+ users by 300% through improved visualizations and enhanced metric visibility. • Introduced and implemented Agile project management to prioritize projects, reduce business continuity risk, and increase overall output Show less
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Tecovas
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United States
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Retail Apparel and Fashion
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200 - 300 Employee
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Director of Business Intelligence
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Feb 2019 - Mar 2020
Created the company-wide automated dashboards, reporting, and analysis of revenue and key performance metrics across all business functions, including finance, marketing, operations, retail operations, and customer service. • Developed and maintained the automated monthly sales forecast by sales channel. • Estimated daily lost sales by each out-of-stock product used to prioritize product restock decisions and marketing spend. • Influenced future pricing decisions through product price elasticity analysis. • Ranked each product by revenue and profit margin contribution and tracked the changes over time. • Led the rollout of the first company-wide self-service dashboards used by over 75% of headquarter employees every week. • Provided and maintained the Customer Lifetime Value by cohort month and acquisition channel for the board of directors. • Informed decisions and forecasting on future sales, store locations, and product launch through detailed analysis and insights cannibalization by product launches and retail store openings. Show less
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Spiceworks Ziff Davis
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United States
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Technology, Information and Media
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200 - 300 Employee
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Director, Business Analytics and Insights
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Feb 2016 - Feb 2019
Built and led the Business Analytics & Insights team and service that delivered dashboards, reporting, and analysis of key performance metrics across all business divisions. • Created and maintained the monthly, annual, and 3-year product usage targets and forecast.• Slashed time to identify high performers in sales from six months to 13 weeks.• Improved accuracy and minimized the sales and revenue forecast risk by designing and implementing historical snapshots of sales data.• Discovered $2M of annual marketing spend savings through detailed ROI analysis and modeling.• Reduced the time to see key performance indicator changes allowing the product teams to be more agile and react to changing user behavior in less time.• Saved Sales Managers 4 hours per week per manager through more accurate and detailed Revenue and Sales Ops reporting, dashboards, and insights.• Eliminated the need to build custom spreadsheets by standardizing reporting metrics and creating self-service dashboards: • Achieved more agility for product teams to react to changing user behavior. • Ensured faster responses to problematic areas. • Attained efficiency gains through the removal of repetitive manual work Show less
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Product Marketing Manager
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Dec 2013 - Feb 2016
Oversaw Spiceworks App Center, a marketplace for integrated plugins built by independent developers and technology brands. Managed four contracted firms concurrently developing Spiceworks branded apps within budget/deadlines. • Calculated the average annual value of the different Spiceworks user types. Delivered annual forecasts for Spiceworks integration revenue.• Successfully launched 25 apps in seven months.• Recorded 80% compound monthly growth of active users from July 2015 to Dec 2015 by growing monthly App Center customers, number of downloads, and average downloads/user consistently each month. Show less
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Symantec
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United States
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Software Development
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700 & Above Employee
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Senior Product Manager
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Oct 2010 - Dec 2013
Senior Product Manager responsible for an enterprise third party Disaster Recovery focused OEM product as well as the pricing and licensing strategy of a newly introduced data center management solution. Product Management, Pricing, & Forecasting • Managed a third party OEM product responsible for 67% revenue CAGR over three years to $8.2 million • Defined and presented to senior and c-level management the pricing and licensing strategy for a new internally developed product, paid add-on features, and an externally developed third party OEM product • Built and was responsible for the financial models and forecasts for three separate products Partner Management • Managed the relationship with a third party OEM supplier including partner contracts, deal negotiations, royalty reporting and tracking, and a major renegotiation of royalties and licensing options in Nov 2012 • Worked with OEM partner on product roadmap, sales pipeline management, and go-to market strategy Show less
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Software Account Manager
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Jul 2008 - Sep 2010
Part of IBM’s Software Sales team in Northern California, focusing on growing IBM’s client base by delivering value to new customers through software. • Developed and successfully implemented a market segmentation model to target whitespace accounts with higher efficiency Awards / Achievements • Graduated with Distinction (Honors) for IBM’s Global Sales School – IBM’s sales and leadership training program • Achieved “Top Gun” status (Top 10%) in IBM’s Top Gun Software Training Part of IBM’s Software Sales team in Northern California, focusing on growing IBM’s client base by delivering value to new customers through software. • Developed and successfully implemented a market segmentation model to target whitespace accounts with higher efficiency Awards / Achievements • Graduated with Distinction (Honors) for IBM’s Global Sales School – IBM’s sales and leadership training program • Achieved “Top Gun” status (Top 10%) in IBM’s Top Gun Software Training
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Product Management & Team Lead Intern
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May 2007 - Aug 2007
• Lead a team of four in development, testing of a demo and proof of concept for new middleware technology based on IBM’s strategic vision • Defined the business plan including identifying key target markets and performing competitive analysis • Worked successfully with key executives and potential customers on product needs and business requirements • Managed the overall product schedule and decided which features should be add or removed to meet deadlines • Lead a team of four in development, testing of a demo and proof of concept for new middleware technology based on IBM’s strategic vision • Defined the business plan including identifying key target markets and performing competitive analysis • Worked successfully with key executives and potential customers on product needs and business requirements • Managed the overall product schedule and decided which features should be add or removed to meet deadlines
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InterTech Media
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Chief Technology Officer
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Jun 2000 - Jun 2006
InterTech Media, LLC, founded in 2000 as an internet startup, became the number one provider of website content management software as a service solution for commercial radio stations, including the CBS Radio group. • Developed product requirements based on client, user, market need, and analysis of competitive landscape • Communicated the product and business requirements to InterTech’s development teams in the US and India • Managed and released initial launch of the main product as well as two major releases • Recommended and implemented a complete software switch from a proprietary system to an open source back-end with organically developed software reducing costs by 70% annually Business Strategy/Management • Developed and executed InterTech’s business plan and strategy with the CEO and COO to establish InterTech as a premier online content management software solution for commercial radio stations • Supervised the formation of our overseas office in Mumbai, India which increased the number of InterTech employees by approximately 40% • Supervised the delegation of responsibilities and the hiring of employees within the technology department during InterTech’s rapid expansion Show less
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Education
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Carnegie Mellon University - Tepper School of Business
MBA, Entrepreneurship, Strategy, Marketing -
Ohio Wesleyan University
BA, Computer Science, Mathematics
Community
