Experience

Havas Market

• Advertising Services
• 1 - 100 Employee

• Havas Market Global Director

  • Sep 2022 - Present

• Global Performance and Ecommerce Director

  • Jan 2021 - Sep 2022



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Ecommerce and digital Director

  • Aug 2019 - Jan 2021

  StrategyPartnershipsTrainingsWebsite/marketplace and App management

• Performance Marketing Director_ Mindshare

  • Oct 2018 - Sep 2019

  Management of a team of 7 staff.Optimization of digital campaigns through SEO/ SEM/ Programmatic/ Social and Ecommerce.KPIs varying from : Arrivals/ SOV/SOS/ CTR/ CVR/ Leads/ R&F/KW Ranking/ ....Andf for Apps: CPI/Dowloads/ARPU/DAU/MAU/Churn Rate/CTR...Ecommerce proposals from Strategy to onpage- Content- Operations - Pricing - Customer funnel - Brand visibility implementation.In DetailsOptimization of App Store/ Increase downloads and reducing CPIs/ Focus on on target app downloads recruitments,...Work with clients and websites to maximize revenue extractionCreation of SEO Plans, Quotations and execution (Onpage- offpage- Coding)Management of SEM Campaigns for diverse clients Social plans and executions through FB mostly and ZaloCreated the Ecommerce department and involved in PnL and sales projections accross 3 agenciesTracking of Programmatic campaigns on both TTD and DV360. Managed Deals with local vendors...



Imex Pan Pacific Group (IPPG)

• Vietnam
• Retail
• 1 - 100 Employee

• Group Marketing and digital transformation director

  • Mar 2018 - Oct 2018

  - In charge of Group Marketing PnL- Management of strong marketing Team- Online Strategy (CRM/ Programmatic optimisation/ Social FB and Inst / Paid Search and organic Search)- Offline marketing strategy (For Customer tracking/ Event organization for City Sales/ In marge of Media plan for Concerts Ariana Grande and Chainsmokers...)- SEO optimisation for 5 websites (Cam Ranh/ IPPG/ DAFC/ ACFC/ TTP)- Content strategy for Specific Campaigns and Group Subsidiaries (Corporate LEvel)- Creation of Ecommerce Business plan and Sales plan- Work with targeted teams on Top to lower customer funnels to achieve Brand KPIs- In charge of securing brand partnerships to increase brand visibility accross industries and increase bottom line...

• Digital Marketing and digital transformation director

  • Nov 2015 - Mar 2018

  - Website creation- Launch of Loyalty program and CRM accross brands- Direct Buy - not Through TTD or DBM- Social Campaign creation, budgetting and follow up Through Fb Business Manager- keyword search volume analysis / competitor Review/ UX Review/ Performance review...- Set up of Google My business for company and other Tools.......Luxury Fashion:Cartier, Rolex, Tudor, Salvatore Ferragamo, Tumi, Balmain, Burberry, Dolce Gabbana, Armani, Giuseppe Zanotti...Mid Tiers FashionNike, Tommy Hilfiger, Gap, Old Navy, Bannana Republic, Levi's, Dune London, Mango, MotherCare, Calvin Klein, DieselEntertainment Ariana Grande, The Chainsmokers



Digital Marketing & Ecommerce

• Advertising Services

• Marketing, E-commerce Consultant and Advisor

  • 2012 - Mar 2018

  Working for various different clients, providing E-commerce and Digital marketing strategy for wide range of clients around the world. The list of missions include: - www.zalora.vn Taking the lead of Social, PR and Offline departments - www.hoozing.com Digital Marketing Strategy, for Social and Content campaigns - Maison JSC Offline and Online Marketing for ALL fashion brands Creation of Loyalty program and increase ROI for Marketing campaigns done with lower budget over the months - www.Efaisto.com Focus on Digital Marketing Strategy - Content, PR and Social



Cdiscount Vietnam

• Head of Digital Marketing

  • Sep 2013 - Sep 2015

  In charge of a team of 9 specialists Reported directly to CEO about Weekly and Monthly Key Performance indicators on revenue/ New customer/ Customer Acquisition Cost - CAC/ Cost Income Ratio - CIR /Cost Per Order - CPO / Number or orders and traffic - Built the Sales and Marketing plan/Calendar for the years 2014 and 2015 - Managed day-to-day onsite campaigns for trafficking & execution (based on BR,CTR,Landinpe page optimization) - Knowledge of TTD (the Trade Desk) and DBM/DCM - managing Campaign from Top Funnel to lower funnel with team - Created from scratch the company marketing brand image in Vietnam - Managed a constant growth (from 0 to 350 orders per day) with a lower budget over the months (-50% after 6 months) - Improved with help of marketing team our monthly KPIs (increase Conversion rate, and improving the channel mix) - Actively co-managed the Facebook account and increased Engagement, page Likes, and direct revenue through FB Paid Ads, and Fanpage posts boost. - Used every single existing channel - SEM, SEO, Display, Social Medias, retargeting, emailing, SMS, affiliate, programmatic, referrals, PR, Offline partnerships to attract customers on Cdiscount.vn - Successfully managed to bring quality traffic by monitoring appropriate Google Analytics data (Unique visitors, CTR, bounce rates, Conversion rate, repurchasing rate, increase ABS,etc) - Involved and Constantly working with our design department to create new attractive campaigns - Validate all designs posted online



respondi AG

• United States
• Non-profit Organization Management

• Sales Manager

  • Jan 2010 - Sep 2013

  - Sales leader in the identification and acquisition of new clients - Proposed online Quantitative and Qualitative solutions, monitoring survey progress (quotas, incidence), highlighting problems and proposing adapted solutions - Managed my own portfolio (300 000€ revenue) and the Managing Director's portfolio (1 000 000€ revenue) - Managed feasibility controls, statistics and sales reports - Quotes and project management monitoring - Worked closely with institutes, Consulting agencies and other panel providers (TNS, Sorgem, IPSOS...) for all types of online studies: U&A, Brand Awareness, Ad hoc studies, Tracking studies, Market Research Online Community - MROC..