Edouard du Coudray Wiehe
Consultant at OKAN- Claim this Profile
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English Professional working proficiency
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Spanish Professional working proficiency
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French Native or bilingual proficiency
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Italian Native or bilingual proficiency
Topline Score
Bio
Credentials
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Create a Go-to-Market Plan
LinkedInJun, 2022- Sep, 2024 -
GSTC Professional Certificate in Sustainable Tourism
Global Sustainable Tourism Council (GSTC)Mar, 2022- Sep, 2024 -
Corporate Sustainability. Understanding and Seizing the Strategic Opportunity
Università BocconiSep, 2021- Sep, 2024 -
Goal Setting: Objectives and Key Results (OKRs)
LinkedInSep, 2021- Sep, 2024 -
Finance Foundations: Business Valuation
LinkedInJul, 2021- Sep, 2024 -
Agile Foundations
LinkedInMay, 2021- Sep, 2024 -
Agile Product Owner Role: Foundations
LinkedInMay, 2021- Sep, 2024 -
Google Universal Analytics Essential Training (2020)
LinkedInMar, 2021- Sep, 2024 -
Negotiating the Nonnegotiable (Blinkist Summary)
LinkedInNov, 2020- Sep, 2024 -
Successful Negotiation: Essential Strategies and Skills
University of Michigan
Experience
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OKAN
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Mexico
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Wellness and Fitness Services
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Consultant
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Oct 2022 - Present
OKAN is a consultancy focusing on talent management and a modern player with a long professional legacy anchored in Europe, Middle East and Africa. A consultancy that addresses strategic questions through a human angle, harvesting the fruits of durable professional relations. A modern player whose ideas and tools aim at advancing the traditional way talent management is tackled in most areas. OKAN is the perfect blend of best practices, principles and local understanding brought to anticipate people and organization diverse needs, together with a real obsession for client satisfaction. OKAN can support all aspects of talent management in your organization from executive search to assessment and development programs. Show less
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Kairos
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Book and Periodical Publishing
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1 - 100 Employee
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Principal
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Sep 2021 - Present
Travel • Hospitality • Experiences I stand by independent Hotel Owners, Travel Operators and Business Partners to streamline their transition into the digital space and toward a sustainable future. Missions range from Digital Sales strategies, International business expansion, Agile methodology applied in project management to sustainable Tourism transition. In the field of Travel and Hospitality, together with a pool of Experts from SIST.Consulting, we support independently-owned Hotels in the implementation of a holistic “Go-to-travelers” strategy with a customized approach combining expertises in finance and cost controlling with a forefront focus on the customer, up to undertaking Hotel Management in full. If your projects require a transformation to adapt / future-proof your business to new consumption patterns and channels, quality management and sustainability, let’s talk about it. Show less
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Associazione Startup Turismo
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Italy
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Travel Arrangements
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1 - 100 Employee
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International Partnerships
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Nov 2021 - Present
Acting as a non-for-profit organisation, Startup Turismo is committed to developing an enabling environment for TravelTech and Tourism startups in Italy. Through the dialogue with Institutions, Investors, Industrial decision-makers and ecosystem stakeholders, it fosters a culture of entrepreneurship by promoting innovation and networking occasions between the Associated Startups and beyond. Acting as a non-for-profit organisation, Startup Turismo is committed to developing an enabling environment for TravelTech and Tourism startups in Italy. Through the dialogue with Institutions, Investors, Industrial decision-makers and ecosystem stakeholders, it fosters a culture of entrepreneurship by promoting innovation and networking occasions between the Associated Startups and beyond.
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Voyage Privé
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France
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Travel Arrangements
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500 - 600 Employee
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Global Supply Italy Team Leader
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Dec 2018 - Apr 2021
Bringing along the best of Italy to our Members!Leading Supply Team Italy in charge of leisure Italian destinations’ cluster for the group: 20 regions serving 9 points of sale in Europe- Definition of supply strategy including full responsibility for sales performance metrics on assigned areas: turning Global Supply ambitions into an efficient local implementation in synergy with Purchasing Director located in Aix-en-Provence Head office - Team leader of 8 Hotel Buyers / Account Manager and 5 Purchasing Assistants: animate, empower and elevate team members’ business proficiency; definition of sizing, recruitment, learning curve balance, talent identification, retention, annual appraisals- Budget definition, allocation of collective and individual commercial objectives in line with Company targets, monthly & quarterly performances reviews with each member of the team- Coordination of sales and marketing activities with Country and Area Managers, providing data-driven recommendations, market insights to influence and feed their sales strategies, collaboration with Transport experts to get Air, Sea and Ground transportation solutions- Monitoring of commercial action impacts, market trends, production plans, key accounts engagement and customer satisfaction Show less
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Head of Sales Italy
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Oct 2017 - Nov 2018
Heading the Area Managers team with overall ownership on Italian Market sales performances.- Definition and steering of digital Sales strategy => +30% growth in sales, boosting Italy to become the 2nd biggest market in the Group- Team management and proficiency development to empower team members in their new roles: 2 Area Managers, 1 Global Coordinator- Product mix management: Sales forecasting, product mix planning, production plans review and discussion with Supply teams on a monthly basis - Merchandising optimisation to reach the best sales performance: ranking management in digital channels, coordination with local Merchandising Manager and Global Marketing team to elaborate Events calendar, provide data-driven inputs and market insights to digital marketing manager for acquisition campaigns via third parties affiliates and Social Medias - Market researches and business data analysis to elaborate business plans for destinations “to crack”, spot market trends and brief supply cluster Managers with specific requirements related to Italian Members’ preferences in order to customize offers and make them book their dreamed-holidays- Transversal project: recasting of Destination Business Review canvass – a critical tool supporting Supply strategy definition, internal communication to Sales Teams and Executives validation processes – coaching to Cluster Purchasing Managers and Area Managers in other B.U. Show less
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Product and T.O. Director Italy
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Apr 2011 - Sep 2017
Part of the founding Management team of Voyage Prive Italia branch, joined at an early stage of its operations where brand credibility, product and sourcing strategy had to be set up from scratch. Design and implementation of an international Product strategy customized on Italian members’ expectations, aligned with VP positioning on upscale to luxury market segments. Played an instrumental role in disrupting the traditional distribution model of the travel industry by allowing Hotel brands to reach travellers almost directly by offering a totally innovative go to customer sales model for suppliers.- Build-up and business expansion of internal B2C tour operating capabilities to key destinations in Med Basin, Mid & Long Haul spots: ~€16 m TTV in 2016 (from less than 1m in 2010, +59% CAGR) for the perimeter- Business development as a market “evangelist” considering the breakthrough innovation introduced by VP model in the rather traditional travel distribution chain: acquisition and partnerships expansion with Hotels, local Hotel chains, DMC’s and TO - Destinations expansion: 18+ openings, top all 5 above 1 m € by 2016- Roll-out of DP capability under VP Italia IATA code (granted in 2013): setting local processes and rules to optimise flash sales campaigns ROI and reduce costs- Negotiation of exclusive air fares agreements with top 20 Airlines; ad hoc Sales actions management- Key accounts and market management: annual production plans established with KA, market trends and competitive set monitoring, sales performance analysis and yield management of published offers- Revenues forecasting for annual budget elaboration or re forecasts - Managed, hired and trained hotel buyers and purchasing assistants Show less
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Trawel Srl
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Italy
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Travel Arrangements
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VP Leisure Travels
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2006 - Mar 2011
Full ownership for Commercial strategy and P&L of Tour Operating activities managing of a team of 18 people - Start-up, market presentation end of 2005 and business development of Flyaway brand: € 16 m revenues reached in 2010 with a mix of outgoing and domestic “Mare Italia” destinations. Design and implementation of a B2B Marketing and Sales policies targeting traditional distribution channels: main street Retail Agents, Networks and OTAs. Briefing and steering of Trade Sales force (10 field sales agent) - Creation and marketing launch of Vacanzerei.com in 2008: the first B2C brand with online-only distribution strategy reaching EUR 5,5 million in revenues, 2 million unique visitors in 2010. Definition of a B2C traffic generating strategy with a test & learn approach to the use of web marketing tools, Ad words, Facebook campaigns combined with a constant focus on customer experience and loyalty - Land, Ground and Air capacity contracting to open 14 outbound destinations over the years Additional function: Legal Representative of Trawel’s branch in France acting as a G.S.A. for Meridianafly airline Show less
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Mktconsulting
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Spain
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Business Consulting and Services
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Senior Consultant
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2002 - 2005
Consulting company specialised in Marketing and Strategy for Aviation and Travel Industries - Market assessment studies of routes traffic potential for elaboration of projections and scenarios for several Start-ups, charter and leisure airlines using a mix of source databases like ACI reports, Airports stats, OAG, MidT, BSP for elaboration of projections and scenarios - Study of air-freight market and assessment of growth scenarios for Bergamo airport, the fastest-growing in Northern Italy - Business Plan realisation for various 2nd Tiers Airlines. Analysis and implementation of projects related to pricing models: Legacy vs LC carriers; online sales and Distribution channels Show less
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Air France
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France
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Airlines and Aviation
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700 & Above Employee
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Market Analyst Corporate Revenues
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Oct 2000 - May 2002
Local implementation of in-house CRM Software called Surcouf: supporting MOA in Rollout + training to Italian Sales team Local implementation of in-house CRM Software called Surcouf: supporting MOA in Rollout + training to Italian Sales team
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Education
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1996 - 2000
NEOMA Business School
Master's degree, Economics and Management -
1999 - 1999
Universidad Iberoamericana, Ciudad de México
Exchanges Courses, Business Administration and Management, Sustainable Development
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