Experience

Beach Bum

• Israel
• Computer Games
• 200 - 300 Employee

• Product Manager

  • Apr 2022 - Present



888holdings

• Israel
• Entertainment Providers
• 700 & Above Employee

• B2C Product Manager

  • Nov 2020 - Mar 2022

  ❖ End-to-end responsibility for the company's B2C Bingo products.❖ In charge of the entire product lifecycle, overseeing each process every step of the way: From concept to gathering requirements, proceeding to detailed MRDs and collaborating with UX/UI designers, pushing past R&D, and finally landing on go-to-market.❖ Leading product strategy relative to business needs, industry innovations, and company vision.❖ Defining the product roadmap with full consideration of prioritization and costs.❖ Constantly pushing new features and optimizing existing ones through user research, performance measures, and data analysis.❖ Managing the R&D pipeline in an Agile environment.❖ Working with a variety of company stakeholders: B2B Product Managers, Project Managers, SEO, CRM & ACQ Managers and developers. Show less

• CRM (Monetization) Manager

  • Jun 2018 - Nov 2020

  • Executing segmented promotions, while working with numerous interfaces including designers, copywriters, HTML, web developers, Product unit, analysts and more.• Plan and run A/B tests to identify most effective offers, relevant content and to maximize campaign response and ROI.• Analyzing ongoing promotions while implementing improvements in order to meet business goals.• Ongoing monitoring & analyzing of the unit’s main KPIs.• Building clear business plans designed to increase engagement, profitability & value of the player.• Derive insights from in-session analysis to generate meaningful player segments to optimize customer value. Show less



Care Laser קר לייזר

• Medical Practices
• 1 - 100 Employee

• Marketing Coordinator

  • Jun 2016 - Jun 2018

  • Supported Marketing Manager with all marketing and branding strategies by project coordination with internal and external vendors. • Managed a 14m NIS marketing budget while meeting sales targets. • Led the reporting and analytics of the digital marketing metrics (Facebook & Google) to determine ROI. Tracked the steadily positive growth pattern on a weekly basis. • Website Content Editor and SEO. • Supported Marketing Manager with all marketing and branding strategies by project coordination with internal and external vendors. • Managed a 14m NIS marketing budget while meeting sales targets. • Led the reporting and analytics of the digital marketing metrics (Facebook & Google) to determine ROI. Tracked the steadily positive growth pattern on a weekly basis. • Website Content Editor and SEO.



Data Pro Proximity

• Israel
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Feb 2015 - Jun 2016

  • Managed advertising Budget of big companies in Israel. • Managed and tracked multiple Print and Digital Marketing Campaigns. • Maintained a positive relationship between agency and client. • Managed advertising Budget of big companies in Israel. • Managed and tracked multiple Print and Digital Marketing Campaigns. • Maintained a positive relationship between agency and client.