Edna H.
Project Manager & Strategic Creative Designer at Cupertino Chamber of Commerce- Claim this Profile
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Bio
Experience
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Cupertino Chamber of Commerce
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United States
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Non-profit Organizations
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1 - 100 Employee
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Project Manager & Strategic Creative Designer
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Apr 2022 - Present
20455 Silverado Avenue Cupertino, CA 95014 Project Manager • Plan, organize, manage, and coordinate events with an estimated attendance of more than 200 to 5K • Manage and coordinate the participation of more than 50 vendors prioritizing rules and procedures according to the event • Process temporary event permits from health departments, the fire department, and one day activity city business license • Create and communicate event instructions to contractors, vendors, or performers participants • Recruit, assign… Show more Project Manager • Plan, organize, manage, and coordinate events with an estimated attendance of more than 200 to 5K • Manage and coordinate the participation of more than 50 vendors prioritizing rules and procedures according to the event • Process temporary event permits from health departments, the fire department, and one day activity city business license • Create and communicate event instructions to contractors, vendors, or performers participants • Recruit, assign, coordinate, and delegate work to volunteer leaders to ensure event areas and activities are completed on time • Optimize project deliverables, schedule, and budgeting • Follow and execute policies and proactive approach in solving challenges • Project reporting balance of income and expenses Strategic Creative Designer • Develop strategies and understand the target audience to promote the event in its two stages: getting participants (participating vendors and performers) and attracting the audience and people who will attend the event increasing the number of visitors and participants • Driving marketing campaigns by leveraging new ideas, content sources, and media production strategies • Create and design the overall conception and production of graphic materials, including, but not limited to, printed and interactive collaterals, offering flyers, logos, brochures, presentations, graphic/charts, banners, directories, email-blasts, interactive forms, surveys, visual design for web and social media, and building and keeping the branding guidelines • Design, develop and maintenance a web pages with event calendars and shopping carts • Solution development of graphic campaigns and launch to promote events on external platforms such as Eventbrite, AllEvents, Facebook Events, Mailchimp, and others • Work independently and cooperatively on multiple projects, meeting deadlines and budget constraints, and scheduling project implementation based on workload, which may include simultaneous projects
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Visual Designer and Program Coordinator
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Sep 2019 - Apr 2022
20455 Silverado Av. Cupertino, CA, 95014 • Portfolio https://drive.google.com/file/d/1TfWI-9QN2YDvOeddGD7xaqSLIfBipU7j/view?usp=share_link • Elevate the effectiveness of communication materials by establishing and upholding a consistent set of brand guidelines that guide the transformation of printed documents into their digital counterparts • Design and develop a new web page with a modern design using colors and typography aligned to the company's brand, easy to navigate, with reference links, attractive images, and optimized… Show more • Portfolio https://drive.google.com/file/d/1TfWI-9QN2YDvOeddGD7xaqSLIfBipU7j/view?usp=share_link • Elevate the effectiveness of communication materials by establishing and upholding a consistent set of brand guidelines that guide the transformation of printed documents into their digital counterparts • Design and develop a new web page with a modern design using colors and typography aligned to the company's brand, easy to navigate, with reference links, attractive images, and optimized for different platforms • Logo and brand design, digital graphics, and printed materials to create the personality of educational, festive, social, and cultural events applying new concepts • Create and design templates for email-blast based on branding guidelines using Mailchimp • Design and schedule periodic massive communications with links to web carts to sell spaces for Chamber events • Design, manage, and schedule publications on different social media platforms using Hootsuite, adding connections to call-to-action links and hashtags • Design and development of a landing page where the members of the Chamber can promote their products or services. As well as the seasonal maintenance and promotion through social media with the hashtags #ShopCupertino and #ILoveCupertino • Work independently and cooperatively on multiple projects, meeting deadlines and budget constraints, and scheduling project implementation based on workload, which may include simultaneous projects while still maintaining a meticulous attention to detail
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Visual Designer and Art Director
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Mar 2018 - Sep 2019
San Jose, California, United States • In charge of ACCESS Magazine chart design, layout formation, and final files for production • Photoshoots for the cover and interior pages of the ACCESS magazine • Design of application forms, certificates, business cards, brochures, templates, retractable banners, indoor signs, TV screens, a newsletter sent through Constant Contact, and social media publications keeping the branding guidelines • Design of logotypes for events, flyers, signs, banners, and social media materials to… Show more • In charge of ACCESS Magazine chart design, layout formation, and final files for production • Photoshoots for the cover and interior pages of the ACCESS magazine • Design of application forms, certificates, business cards, brochures, templates, retractable banners, indoor signs, TV screens, a newsletter sent through Constant Contact, and social media publications keeping the branding guidelines • Design of logotypes for events, flyers, signs, banners, and social media materials to promote Summit 2019 and Fair Resources for Small Business 2018-2019 on Eventbrite and Facebook based on the brand language • Responsible for updating the content and events calendar on the websites of SBDC Silicon Valley, Hispanic Satellite, Vietnamese American, and Eventbrite • Creation of LinkedIn and Twitter accounts with graphics representing the brand • Web design and development for hccsv.com (Hispanic Chamber of Commerce) • Video animation for short promotional materials such as Fair Resources and the SBDC Capital Program in four languages Show less
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Senior Visual Designer
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Jan 2015 - Jun 2017
San Jose, California, United States • Managed, prioritized, supervised, and distributed the company’s projects from start to finish, meeting deadlines in an ambiguous, fast-paced environment with minimal up-front information. Ensuring that the projects performed were according to the customers' intended communication and handling the targets' characteristics by analyzing their profile and requirements
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Visual Designer Director
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Aug 2013 - Aug 2014
San Jose California • Initiation of company, requirements, and permits; development of a network of contacts and clients; presence in fairs, workshops, and showrooms • Manage the project team, client relationships, budgets, deliverables, and quality control. Ability to manage multiple deadlines and work as a collaborative team member • Skilled design, strong sense of typography, conceptual thinking, and attention to detail. • Ability to prioritize and manage work to adhere to critical project timelines… Show more • Initiation of company, requirements, and permits; development of a network of contacts and clients; presence in fairs, workshops, and showrooms • Manage the project team, client relationships, budgets, deliverables, and quality control. Ability to manage multiple deadlines and work as a collaborative team member • Skilled design, strong sense of typography, conceptual thinking, and attention to detail. • Ability to prioritize and manage work to adhere to critical project timelines in a fast-paced environment. Solid understanding of user-centered design principles and interaction design patterns related to web and mobile design Show less
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Art and Marketing Director
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Jul 2001 - Jul 2013
Ciudad de México y alrededores, México • Manage the project team, client relationships, budgets, deliverables, and quality control. Ability to manage multiple deadlines and work as a collaborative team member • Design and concept of credit cards for brands such as VISA, Master Card, Suburbia, Bradesco, Liverpool, America Airlines, Santander, Scotiabank, among others • Design of printed formats in rotary presses, such as checks for Bancomer and Scotiabank banks, bank statements for Bancomer and Santander, and statements for… Show more • Manage the project team, client relationships, budgets, deliverables, and quality control. Ability to manage multiple deadlines and work as a collaborative team member • Design and concept of credit cards for brands such as VISA, Master Card, Suburbia, Bradesco, Liverpool, America Airlines, Santander, Scotiabank, among others • Design of printed formats in rotary presses, such as checks for Bancomer and Scotiabank banks, bank statements for Bancomer and Santander, and statements for Liverpool • Design and branding for multiple small businesses with applications in printed and digital materials • Interactive print direct mail design for banks, department stores like Liverpool and C&A, and Reader's Digest Show less
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Education
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Universidad Anáhuac
Bachelor's degree, Graphic Design