Experience

PATLITE (Singapore) Pte Ltd

• Singapore
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Sales Manager

  • May 2019 - Present

  Direct & Distribution (ASEAN )including Australia and India.Managing direct and distribution business for the assigned region.Streamlining of each distributor to their capability to focus on the assigned customer base within the region or country. Strategizing and Implementation of plans( pricing and marketing strategy, focus markets and etc), with PATLITE strong branding as a quality and technological advance manufacturer, for sales growth , in accordance with different culture of the assigned countries.Identifying new markets for growth and replication of applicable success stories within the region.Technically inclined and enabled to propose existing and new solutions according to customer's needs and application.



Honeywell Safety and Productivity Solutions

• Manufacturing
• 1 - 100 Employee

• ASEAN Distribution Sales Manager( S&IOT)

  • Feb 2012 - May 2019

  . To manage and achieve sales target for direct account ( OEM & ODM) and distributors2. To create new business opportunities of a certain amount (USD$) thru direct and distributor network3. Experienced and well versed in product knowledge/niche, to provide adequate support to end client.4. Experienced and able to target the correct market with the 5 main product line :a. Electronic Sensing: Ability to propose and apply thermal, humidity, pressure, speed and position sensors in component and module according to specific customer requirementb. Packaged Products : Ability to propose and apply limit switches, and etc ( Aerospace , Industrial , Oil& Gas and etc) for various automation equipment/system according to specific customer requirementc. Test & Measurement: Ability to propose accelerometer/ displacement sensors , load cells and pressure sensors with machine conditioning/data acquisition systems according to specific customer requirementd. OEM Scan engine: Ability to discuss technical terms with relation to 1D and 2D barcode scanner with relevant experience e. Gas Sensors :Promote and propose relevant gas sensors for customers application6. Knowledge of market and able to capitalize on distributors strength, plus monitoring of all existing sales and new business opportunities 7. Provide technical training and new product introduction to distributors/customers every quarter 8. Coordinate custom solution and follow thru on entire sales cycle thru good interpersonal skills 9. Able to articulate and present to management regarding market trends and new business opportunities on a weekly basis10. Understand channel/distribution business process( B2B & B2C) and manage conflicts.11. Conduct bi weekly and quarterly reviews to attain revenue target and focus on specific verticals for new business opportunities 12. Experienced in handling medical/ healthcare/ life science equipment application/standards with reference to current product line.



QuadRep Marketing(S) Pte Ltd

• Singapore
• Wholesale Appliances, Electrical, and Electronics
• 1 - 100 Employee

• Senior FAE

  • Dec 2006 - Jan 2012

  1) Increase Company profile by creating newsletter on new products monthly and send it to potential and existing clients.2) Have thorough knowledge of company's whole product linecard and on the constant lookout for new market of interest which the company can look to , to sell its line of products.3) Support counter part's client based in Singapore ,Thailand, Vietnam, Malaysia and India on technical and quality issues with supplier's products onsite.4) Conduct training and supplier's new product presentation to counter part based in Thailand, Vietnam, Malaysia and India on technical an quality issues with supplier's products onsite.5) Conduct analysis of competitors product and focus on key advantage of own product, thus providing an advantage during presentation to client.6)Trained in the wireless aspect of Zigbee( IEEE 802.15.4) in Taiwan and promoting of the Zigbee modules.6) In charge of liasing and supervising company sponsored projects with local tertiary instiutions.7) participated in various product training by manufacturers



ISEP Pte Ltd

• R&D Hardware Engineer

  • Jan 2005 - Nov 2006

  Design of industrial communication systems( fiber optics , RS422, RS485, Ethernet and etc) Design of industrial communication systems( fiber optics , RS422, RS485, Ethernet and etc)