Experience

TMB (Trusted Media Brands)

• United States
• Media Production
• 400 - 500 Employee

• Content Director, Taste of Home

  • Jun 2022 - Present

• Executive Editor, Digital, Taste of Home

  • Aug 2020 - Jun 2022

• Deputy Editor, Digital, Taste of Home

  • Jul 2018 - Aug 2020

  Greater Milwaukee Area o Oversaw strategy, writing, editing, design and production of up to 650 pieces of content per month, ensuring all aligned with brand guidelines and performance goals o Managed digital content staff of twelve, including six direct reports, identifying strengths and growth opportunities and providing regular feedback o Wrote, edited and published articles, listicles and recipe collections to contribute to our team’s monthly publishing requirements o Analyzed site traffic and engagement… Show more o Oversaw strategy, writing, editing, design and production of up to 650 pieces of content per month, ensuring all aligned with brand guidelines and performance goals o Managed digital content staff of twelve, including six direct reports, identifying strengths and growth opportunities and providing regular feedback o Wrote, edited and published articles, listicles and recipe collections to contribute to our team’s monthly publishing requirements o Analyzed site traffic and engagement metrics, identifying trends and pivoting digital content creation as needed to meet KPIs o Supported growing e-commerce business, featuring Taste of Home products and affiliate brands o Established and implemented content-creation best practices for newsletters, social media, partnerships, SEO and video o Spearheaded influencer and volunteer field editor initiatives to attract new audiences while staying on-brand and keeping our current audience engaged o Served as digital lead on cross-platform projects o Presented on digital efforts and performance to groups across the company o Worked with marketing team to deliver exceptional native content to advertisers o Assisted content director in supporting sales and public relations initiatives

• Senior Editor, Digital, Taste of Home

  • Sep 2017 - Jul 2018

  Greater Milwaukee Area o Working closely with the other senior editor, selected all content to be created, scaling up digital production from 175 to 650 pieces published monthly over the course of one year o Grew freelance team from a handful of writers to several dozen; managed mentoring, assigning, pricing, tracking and product management of the Skyword content creation platform o Managed three full-time direct reports and two summer interns o Supervised editorial aspects of the brand’s robust email… Show more o Working closely with the other senior editor, selected all content to be created, scaling up digital production from 175 to 650 pieces published monthly over the course of one year o Grew freelance team from a handful of writers to several dozen; managed mentoring, assigning, pricing, tracking and product management of the Skyword content creation platform o Managed three full-time direct reports and two summer interns o Supervised editorial aspects of the brand’s robust email newsletter program o Oversaw the Field Editor program of 200+ home cooks who are Taste of Home superfans o Edited and wrote articles, slideshows and recipe collections to contribute to our monthly publishing goals

• Senior Editor, Taste of Home magazine

  • Apr 2013 - Sep 2017

  Greater Milwaukee Area o Guided Taste of Home and Simple & Delicious magazines through the entire print process, from the annual brainstorm bash and concepting each issue through content creation and approving each page on the printer’s website o Pitched, curated and built compelling digital slideshows and articles for tasteofhome.com and online partners such as MSN, driving traffic to our website and encouraging record-breaking page views o Teamed up with other departments to cross-promote products (such as… Show more o Guided Taste of Home and Simple & Delicious magazines through the entire print process, from the annual brainstorm bash and concepting each issue through content creation and approving each page on the printer’s website o Pitched, curated and built compelling digital slideshows and articles for tasteofhome.com and online partners such as MSN, driving traffic to our website and encouraging record-breaking page views o Teamed up with other departments to cross-promote products (such as books, special issues and newsletters) and repurpose content in our magazines o Oversaw all freelance assignments o Kept up-to-the-minute details for editorial lineups and advertising contact sheets o Cooperated with advertising department on pitching and integrating native advertising campaigns o Served as editorial contact for our team of 300+ Volunteer Field Editors o Implemented editorial content for the brand's partnership with Feeding America o Worked with Trusted Media Brands market research team to implement targeted reader questionnaires, then synthesize and present data to the Milwaukee office o Collaborated on recipe contests with food editors, recipe editors, other brand editors and the Test Kitchen, from choosing topics and vetting recipes to tabulating results and interviewing contest winners o Represented Taste of Home as a guest on various radio programs across the country

• Associate Editor, Home & Garden Books

  • Nov 2010 - Apr 2013

  Greater Milwaukee Area o Shepherded "Birds & Blooms" and "Reminisce" magazines’ books and special interest publications through entire production cycle: developing concepts, selecting subject matter, creating production schedules, building flat plans, working with freelancers, writing and/or editing all copy, researching photos, approving layouts and more o Collaborated with Print, Digital and Marketing Departments to create on-brand multimedia packages o Edited special projects, including calendars, planners… Show more o Shepherded "Birds & Blooms" and "Reminisce" magazines’ books and special interest publications through entire production cycle: developing concepts, selecting subject matter, creating production schedules, building flat plans, working with freelancers, writing and/or editing all copy, researching photos, approving layouts and more o Collaborated with Print, Digital and Marketing Departments to create on-brand multimedia packages o Edited special projects, including calendars, planners and contracted cookbooks o Maintained the Books Department’s style and procedure manual for home and garden titles



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Editor and writer

  • Jan 2004 - Present

  o Write magazine and website copy for magazines, nonprofits and agencies o Edit and copyedit magazine articles, website copy, and books for clients all over North America



OnMilwaukee.com

• United States
• Online Media
• 1 - 100 Employee

• Freelance Wedding Blog Editor

  • Jan 2012 - May 2013

  Milwaukee, WI o Oversaw all day-to-day operations of WedinMilwaukee.com o Wrote articles on a wide variety of topics related to Milwaukee-area weddings o Researched photos for posts o Attended local wedding industry events o Recruited and worked with guest writers o Posted via Wordpress o Managed social networking on Facebook, Twitter and Pinterest



The Knot

• Sri Lanka
• Technology, Information and Internet

• Assistant Managing Editor

  • Apr 2008 - Mar 2010

  New York, NY o Led the team of copy editors and fact-checkers o Line-edited and copyedited projects for all company brands, including "The Knot" national and regional magazines, "The Nest" magazine and "The Bump" magazine, as well as all digital properties o Facilitated the editorial internship program, including recruitment, hiring and mentoring o Wrote print and digital articles featured in The Knot Inc. products and on MSN.com o Aided managing editor in article and advertisement placement… Show more o Led the team of copy editors and fact-checkers o Line-edited and copyedited projects for all company brands, including "The Knot" national and regional magazines, "The Nest" magazine and "The Bump" magazine, as well as all digital properties o Facilitated the editorial internship program, including recruitment, hiring and mentoring o Wrote print and digital articles featured in The Knot Inc. products and on MSN.com o Aided managing editor in article and advertisement placement throughout each magazine

• Freelance Copy Editor

  • May 2007 - May 2008

  New York, NY o Worked on print and digital publications of "The Knot" and "The Nest" magazines o Managed data entry, fact checking and copy editing for "Best of Weddings 2008" publication



Kohl's Department Stores

• United States
• 1 - 100 Employee

• Advertising Quality Control Proofreader

  • Aug 2004 - Aug 2006

  Menomonee Falls, WI o Proofread all national and local print advertising circulars, plus marketing materials, including postcards, flyers, and newspaper inserts o Finalized and approved coworkers’ pages before sending advertisements to the printer o Cooperated with numerous company divisions to ensure clarity and consistency within ads o Created and organized design schedules for the Quality Control and Production Teams o Assisted in the development and maintenance of the department style guide



Quad/Graphics

• Temporary Corporate Communications Writer

  • Apr 2004 - Aug 2004

  Sussex, WI o Researched, conducted interviews, and wrote articles for the "Quadnews" company newsletter, distributed regularly to thousands of employees worldwide o Assisted Direct Marketing Team in mocking up brochures and presentations for potential clients o Designed and posted daily announcements on the company Intranet o Updated company-wide marketing contacts database



Wisconsin Public Radio

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• News Intern

  • Jan 2004 - Apr 2004

  Milwaukee, WI o Reported breaking news that aired on 29 WPR stations statewide o Participated with seasonal fund drive o Crafted on-air messages from station underwriters o Served on the production team for "At Issue with Ben Merens"