Edith Lalwan

Senior Product Manager at London Records
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • Portuguese Elementary proficiency

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Bio

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Experience

    • United Kingdom
    • Musicians
    • 1 - 100 Employee
    • Senior Product Manager
      • Sep 2023 - Present
    • Higher Education
    • 100 - 200 Employee
    • Artist Marketing Manager - EMEA
      • May 2022 - Mar 2023

      - Planned, executed, and measured artist and new release marketing campaigns across on and off platform media over moments in a release life cycle. - Release pipeline tracker and prioritisation - Production + media budget management - Analysed campaigns for effectiveness; conduct post-program reporting and ROI analysis. - Liaised with artists, partners, company executives, and a wide range of functional groups within Google. - Planned, executed, and measured artist and new release marketing campaigns across on and off platform media over moments in a release life cycle. - Release pipeline tracker and prioritisation - Production + media budget management - Analysed campaigns for effectiveness; conduct post-program reporting and ROI analysis. - Liaised with artists, partners, company executives, and a wide range of functional groups within Google.

    • Musicians
    • 200 - 300 Employee
    • Junior Marketing Manager
      • Jan 2021 - May 2022

      Product manager for Anitta, CJ, Raveena, Nessa Barrett, Lukas Graham, Andra Day, Joshua Bassett, Dijon, Rüfüs Du Sol, Khushi, Ali Gatie, JoJo and Gary Clark Jr.

    • Marketing Coordinator
      • Jun 2018 - Jan 2021

      Assisting on marketing campaigns for key domestic and international acts such as Foals, Liam Gallagher, Dua Lipa, Lianne La Havas, JC Stewart, MIST, Griff, Pa Salieu, Muse, Michael Buble, L Devine, Lil Pump, OVO Sound, Steel Banglez, Omar Apollo and Cher.Product manager for Anitta, Ali Gatie, JoJo, Neil Young, Jenny Lewis, Goo Goo Dolls and Gary Clark Jr.

    • United States
    • Musicians
    • 200 - 300 Employee
    • Artist Liaison
      • Aug 2017 - Nov 2019

      Sofar Sounds is a community that holds secret, intimate concerts in peoples homes or places of businesses, currently in over 270 cities around the world. Sofar Sounds is a community that holds secret, intimate concerts in peoples homes or places of businesses, currently in over 270 cities around the world.

    • Artist Relations, Level Music
      • Jun 2017 - Jun 2018

      Level is an online distribution platform for independent musicians thats focused on building community and tools for the next generation. beta.levelmusic.com Level is an online distribution platform for independent musicians thats focused on building community and tools for the next generation. beta.levelmusic.com

    • United Kingdom
    • 1 - 100 Employee
    • PR Manager
      • Feb 2017 - Apr 2018

      Young Music Boss is a resource hub and network building tool for young music entrepreneurs and creatives. YMB aims to prepare the next generation of music industry professionals as well as build an alliance among young music creatives, entrepreneurs and relevant music associations. Young Music Boss is a resource hub and network building tool for young music entrepreneurs and creatives. YMB aims to prepare the next generation of music industry professionals as well as build an alliance among young music creatives, entrepreneurs and relevant music associations.

    • Brazil
    • Broadcast Media Production and Distribution
    • Studio Assistant
      • Feb 2017 - Jan 2018

      I volunteered 4 hours a week at Radar Radio where tasks included: - Editing podcasts through Adobe Audition and uploading them to Mixcloud, iTunes and the Radar site. - Monitoring audio output during sessions. - Setting up studios for DJs using Serato. - Creating artwork for shows using Adobe Photoshop. I volunteered 4 hours a week at Radar Radio where tasks included: - Editing podcasts through Adobe Audition and uploading them to Mixcloud, iTunes and the Radar site. - Monitoring audio output during sessions. - Setting up studios for DJs using Serato. - Creating artwork for shows using Adobe Photoshop.

    • Austria
    • Food and Beverage Services
    • 700 & Above Employee
    • Artist Liaison at RBMA Carnival Sound System
      • Aug 2017 - Aug 2017
    • 1 - 100 Employee
    • Operations Assistant
      • Feb 2017 - Jun 2017
    • United Kingdom
    • Entertainment Providers
    • 1 - 100 Employee
    • Operations Assistant
      • Aug 2016 - Jun 2017
    • United Kingdom
    • Musicians
    • Radio Plugger Intern
      • Feb 2017 - Apr 2017

      Viaduct Promotions is a radio plugging company based in London that specialises in national and regional radio promotion for Absolute Radio, BBC Radio 1, BBC Radio 2, 6 Music, Radio X, Capital Radio and 1Xtra. Viaduct Promotions is a radio plugging company based in London that specialises in national and regional radio promotion for Absolute Radio, BBC Radio 1, BBC Radio 2, 6 Music, Radio X, Capital Radio and 1Xtra.

Education

  • SACRED HEART HIGH SCHOOL HAMMERSMITH
    GCSE'S
  • St Charles Sixth Form College
    A Levels
  • Universitat Pompeu Fabra
    Erasmus Year Abroad, Spanish & Business Management
  • University of Roehampton
    Bachelor's degree, Business Management and Spanish

Community

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