Edith Botes

Marketing Operations Manager at Smart Salem
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Contact Information
us****@****om
(386) 825-5501
Location
Dubai, United Arab Emirates, AE
Languages
  • English Full professional proficiency
  • Afrikaans Full professional proficiency

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5.0

/5.0
/ Based on 2 ratings
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Zoë Modlin

Edith's energy, attitude and grit are unparalleled. Edith is a powerhouse Marketing Manager with passionate curiosity, clear vision and understanding of the bigger picture. Working in her presence has been inspiring to say the least. She never settles for less than exceptional, evident in the way she runs her team, projects and the impact she has had at both Vicinity Media and Location Bank. Edith turns every task to gold! A true gem of a person, and an invaluable addition to an organisation.

Guy-Noel Boguo

Edith is perhaps the most unfiltered, charismatic, and authentic human being I've ever had the pleasure to work with. Her dedication to cause and capacity for unwavering conviction is matched only by her ability to show the most profound sense of kindness and care possible. She is an absolute gem to be around. Always vibrant and boisterous, she injects vitality into every room that she steps into. Her aura and laughter express a 'Joie de vivre' so infectious and undeniable, that you find yourself wanting to engage her on even the most mundane of topics just to experience it firsthand. Edith is strong-minded, and not always [if ever] easily persuaded. However once she's provided adequate information for a given position, she almost immediately becomes its chief supporter and will ceaselessly defend it. She is an amazingly quick study and is not afraid to doggedly pursue the investigation of a concept until she understands as well [if not better] than its originator Her greatest power in my opinion is how her honesty has the uncanny power to endear her to you and make you want to engage her to your fullest capability. She possesses an innate ability to make the team she works with, feel and behave as if they are better than they thought they were.

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Experience

    • United Arab Emirates
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Marketing Operations Manager
      • Sep 2023 - Present

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2021 - Aug 2023

      Location Bank is your one-stop solution to push your locations to all navigation platforms and user endpoints worldwide (including your website). We secure your digital presence creating a single point of truth as well as aggregating your customer reviews to protect your online reputation. The end result is a local SEO masterclass that powers your ranking and drives your ROI. Location Bank is your one-stop solution to push your locations to all navigation platforms and user endpoints worldwide (including your website). We secure your digital presence creating a single point of truth as well as aggregating your customer reviews to protect your online reputation. The end result is a local SEO masterclass that powers your ranking and drives your ROI.

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2021 - Jul 2022

      Vicinity Media is a location data and ad technology company based in South Africa with a global reach. We provide real-time location-based ads to mobile users increasing ad relevance and are expanding into other media types such as out-of-home advertising as digital transformation takes root. How we provide value - eg: users reading news on a mobile site like timeslive.co.za in Long Street, Cape Town would be served an ad for a KFC Zinger Burger showing they are 200m away. That is way… Show more Vicinity Media is a location data and ad technology company based in South Africa with a global reach. We provide real-time location-based ads to mobile users increasing ad relevance and are expanding into other media types such as out-of-home advertising as digital transformation takes root. How we provide value - eg: users reading news on a mobile site like timeslive.co.za in Long Street, Cape Town would be served an ad for a KFC Zinger Burger showing they are 200m away. That is way more relevant than a generic ad for a flight. This relevance is supported through sophisticated targeting and big data gathering and processing. Show less Vicinity Media is a location data and ad technology company based in South Africa with a global reach. We provide real-time location-based ads to mobile users increasing ad relevance and are expanding into other media types such as out-of-home advertising as digital transformation takes root. How we provide value - eg: users reading news on a mobile site like timeslive.co.za in Long Street, Cape Town would be served an ad for a KFC Zinger Burger showing they are 200m away. That is way… Show more Vicinity Media is a location data and ad technology company based in South Africa with a global reach. We provide real-time location-based ads to mobile users increasing ad relevance and are expanding into other media types such as out-of-home advertising as digital transformation takes root. How we provide value - eg: users reading news on a mobile site like timeslive.co.za in Long Street, Cape Town would be served an ad for a KFC Zinger Burger showing they are 200m away. That is way more relevant than a generic ad for a flight. This relevance is supported through sophisticated targeting and big data gathering and processing. Show less

    • South Africa
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2018 - Jul 2021

      Develop and execute annual marketing and communication plans for 4 international brands (Paul Mitchell, Olaplex, TIGI, JPPET) Manage and forecast marketing budgets and stock production Implement data-driven marketing strategies and manage digital campaigns Develop on-brand promotional material and manage events, media, and PR activities Coordinate with external consultants, designers, and agencies Build and manage profitable brands and create a fun and motivating work… Show more Develop and execute annual marketing and communication plans for 4 international brands (Paul Mitchell, Olaplex, TIGI, JPPET) Manage and forecast marketing budgets and stock production Implement data-driven marketing strategies and manage digital campaigns Develop on-brand promotional material and manage events, media, and PR activities Coordinate with external consultants, designers, and agencies Build and manage profitable brands and create a fun and motivating work environment Provide sales forecasts and business updates to CEO and suppliers Identify market trends and new business opportunities for future growth Develop marketing and packaging briefs, coordinate the preparation and distribution of marketing materials Run all brands' Social Media and Digital Campaigns, deal with all marketing managers internationally and plan strategies going forward Show less Develop and execute annual marketing and communication plans for 4 international brands (Paul Mitchell, Olaplex, TIGI, JPPET) Manage and forecast marketing budgets and stock production Implement data-driven marketing strategies and manage digital campaigns Develop on-brand promotional material and manage events, media, and PR activities Coordinate with external consultants, designers, and agencies Build and manage profitable brands and create a fun and motivating work… Show more Develop and execute annual marketing and communication plans for 4 international brands (Paul Mitchell, Olaplex, TIGI, JPPET) Manage and forecast marketing budgets and stock production Implement data-driven marketing strategies and manage digital campaigns Develop on-brand promotional material and manage events, media, and PR activities Coordinate with external consultants, designers, and agencies Build and manage profitable brands and create a fun and motivating work environment Provide sales forecasts and business updates to CEO and suppliers Identify market trends and new business opportunities for future growth Develop marketing and packaging briefs, coordinate the preparation and distribution of marketing materials Run all brands' Social Media and Digital Campaigns, deal with all marketing managers internationally and plan strategies going forward Show less

  • Middle East
    • Qatar and Oman
    • International Teacher
      • Aug 2014 - Jul 2018

      Plan and deliver engaging and effective lesson plans aligned with the British curriculum Assess and evaluate student progress using appropriate assessments and provide feedback to students and parents Create and maintain a safe and positive classroom environment that fosters learning and social development Provide individualized support and accommodations for students with diverse learning needs Collaborate and communicate effectively with colleagues, parents, and other… Show more Plan and deliver engaging and effective lesson plans aligned with the British curriculum Assess and evaluate student progress using appropriate assessments and provide feedback to students and parents Create and maintain a safe and positive classroom environment that fosters learning and social development Provide individualized support and accommodations for students with diverse learning needs Collaborate and communicate effectively with colleagues, parents, and other stakeholders Use technology and other resources to enhance instruction and support student learning Create and implement classroom management strategies to maintain order and discipline Participate in professional development opportunities to stay current on teaching best practices and curriculum updates Keep accurate and detailed records of student progress and attendance Show less Plan and deliver engaging and effective lesson plans aligned with the British curriculum Assess and evaluate student progress using appropriate assessments and provide feedback to students and parents Create and maintain a safe and positive classroom environment that fosters learning and social development Provide individualized support and accommodations for students with diverse learning needs Collaborate and communicate effectively with colleagues, parents, and other… Show more Plan and deliver engaging and effective lesson plans aligned with the British curriculum Assess and evaluate student progress using appropriate assessments and provide feedback to students and parents Create and maintain a safe and positive classroom environment that fosters learning and social development Provide individualized support and accommodations for students with diverse learning needs Collaborate and communicate effectively with colleagues, parents, and other stakeholders Use technology and other resources to enhance instruction and support student learning Create and implement classroom management strategies to maintain order and discipline Participate in professional development opportunities to stay current on teaching best practices and curriculum updates Keep accurate and detailed records of student progress and attendance Show less

    • Staffing and Recruiting
    • 1 - 100 Employee
    • Information Technology Recruiter
      • Nov 2013 - Jul 2014

      Identify and source qualified candidates through various recruiting methods such as job postings, networking, and headhunting Screen and interview candidates, conduct reference and background checks, and make recommendations for hiring decisions Identify and source qualified candidates through various recruiting methods such as job postings, networking, and headhunting Screen and interview candidates, conduct reference and background checks, and make recommendations for hiring decisions

Education

  • DSM - Digital School of Marketing
    Digital Marketing & Brand Management, Marketing/Marketing Management, General
    2019 - 2019
  • University of Nottingham
    PGCEI, Education
    2016 - 2017
  • Rhodes University
    BA Organisational Psychology, Psychology, Drama, Industrial Sociology
    2010 - 2013
  • Helpmekaar collage
    Matric

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