Experience

HVMG - Hospitality Ventures Management Group

• United States
• Hospitality
• 100 - 200 Employee

• Revenue Strategy Leader

  • May 2022 - Present



Kalthia Group Hotels, LLC

• United States
• Hospitality
• 1 - 100 Employee

• Executive Director of Revenue Management

  • Sep 2020 - May 2022



Dimension Hospitality

• Hospitality
• 200 - 300 Employee

• Revenue Manager

  • Feb 2012 - Mar 2020



ESM Enterprises, LLC

• Arden, NC

• Owner, consultant

  • Feb 2011 - Feb 2012

  Providing Complete Revenue Management Services for MDM FRANCHISE GROUP for four full service hotels and one limited service product. Providing Complete Revenue Management Services for MDM FRANCHISE GROUP for four full service hotels and one limited service product.



MDM Franchise Group

• Miami, FL

• Director of Market Strategy

  • Mar 2004 - Feb 2011

  • Performed all duties of Director of Market Strategy with a focus on Cluster Revenue growth for five properties (JW Marriott Marquis, Beaux Art Hotel, Miami Dadeland Marriott, Miami Dadeland Courtyard, JW Marriott Miami) o Provided expertise on demand/pace information for all segments transient, group, banquets) and made recommendations to maximize revenue o Owned responsibility for market intelligence to recognize opportunities for revenue maximization o Restructured Revenue Management department to have a Cluster focus on all segments o Streamlined data presentation for all properties with a focus on consistency and audience o Attended Monthly Cluster Demand Generation meetings o Regularly met with peers to gain market intelligence • Responsible for all Revenue Management functions for all hotels o Demand/ pace analysis o Budget preparation, 3 Period Projections, Period End report preparation and critique o Lead Cluster Revenue Critique meeting each period o All Marsha/One Yield functions o Lead Weekly Sales Strategy Meeting with focus on performance, pace, and strategies for Transient, Group and Banquet segments o Determined recommendations for group pricing and ceilings and maintained system o Identified and communicated need dates for group and transient strategies o Performed all group business evaluations with a focus on total hotel revenue contribution o Created tools to evaluate transient pricing effectiveness Show less



Marriott International

• United States
• Hospitality
• 700 & Above Employee

• Manager of Revenue Analysis

  • Jun 2001 - Mar 2004

  • Performed all duties of Manager of Revenue Analysis for the Aruba Marriott Resort and Curacao Marriotto Demand analysis and pricing recommendationso Budget preparationo Monthly 3 Month Projectionso Period End report preparation and critiqueo All Marsha/One Yield functionso Owned maintenance and analysis of 12 months of Long Range Projection programo Maintained booking pace reports and performed analysiso Recommended promotions and tracked resultso Identified and communicated group need dateso Recommended and maintained group target rateso Performed all Group Business Evaluations for groups outside of normal parameterso Prepared and facilitated Weekly Sales Strategy Meetingo Communicated with property regarding strategies and rateso Oversaw all wholesale contracts and sent addendums as needed • Performed both Inventory and Analysis functions for the two Cancun Marriott Resorts Show less

• Cluster Revenue Managment

  • Jan 1995 - May 2001

  MIAMI MARRIOTT CLUSTER•Served as Cluster Director of Revenue Management for 1 year in Miami, then Cluster Revenue Manager for an additional 3 years• Handled all aspects of Revenue Management for 9 properties (various Marriott Brands) in Miami with Cluster Director of Revenue Management• Demand analysis• Conducted weekly Sales Strategy meetings - Conducted Cluster Sales Strategy meetings• Hired and trained all revenue associates (Reservation/Group Coordinators) for Miami Cluster• Gained experience in Revenue Management for multiple brands and varied markets• Participated in South Florida Transient Council and acted as Chairperson for 1 year• Initiated meetings with local competitors to develop relationships and share market information (non-pricing) Show less