Edie Frederick

Marketing Content Specialist at Tendo Communications
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco, California, United States, US

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Credentials

  • Digital Marketing
    University of California, Berkeley
    Jan, 2023
    - Nov, 2024

Experience

  • Tendo Communications
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Content Specialist
      • Jul 2023 - Present

  • Audacy, Inc.
    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Digital Content Producer
      • Jun 2021 - Jun 2023

      - Developed story ideas, reported, researched, wrote, and published five+ breaking news articles each day on tight deadlines using Clay CMS. - Tracked website data using Google Analytics and Chartbeat to drive editorial and story decisions. - Increased original website traffic from 200K to 1M monthly users over one year. - Identified keywords for SEO optimization. - Partnered with UCSF for a weekly article on current studies. - Operated KCBS social media accounts with a combined following of 95K. Show less

  • Modern Bar Cart
    • Washington, District of Columbia, United States
    • Podcast Production Intern
      • Aug 2020 - Jun 2021

      - Formulated new podcast episode topics engaging in the spirits and cocktail world. - Co-Producer, managing guest scheduling and brand building. - UX/UI design on Modern Bar Cart website using Squarespace. - Composed episode summaries for the Modern Bar Cart website. - Formulated new podcast episode topics engaging in the spirits and cocktail world. - Co-Producer, managing guest scheduling and brand building. - UX/UI design on Modern Bar Cart website using Squarespace. - Composed episode summaries for the Modern Bar Cart website.

  • The Rival Tulane Publication
    • New Orleans
    • Writer
      • Aug 2020 - May 2021

      - Student-based journalism collective at Tulane University. - Wrote articles about current events in New Orleans while interviewing prominent city figures. - Articles led to a direct rise in viewership to the The Rival website and social media pages. - Student-based journalism collective at Tulane University. - Wrote articles about current events in New Orleans while interviewing prominent city figures. - Articles led to a direct rise in viewership to the The Rival website and social media pages.

  • Dream Mentorship
    • United States
    • Professional Training and Coaching
    • Brand Marketing Intern
      • May 2020 - Aug 2020

      - Built brand awareness through Instagram/Facebook podcast promotion. - Outlined Dream Mentorship objectives/KPIs. - Scheduled weekly podcast sessions with career driven women via email, Instagram, Zoom. - Edited and produced each Dream Mentorship Podcast. - Created and recorded an intro and outro for Dream Mentorship Podcast. - Strategized sponsorship/partnership opportunities with fellow startups. - Built brand awareness through Instagram/Facebook podcast promotion. - Outlined Dream Mentorship objectives/KPIs. - Scheduled weekly podcast sessions with career driven women via email, Instagram, Zoom. - Edited and produced each Dream Mentorship Podcast. - Created and recorded an intro and outro for Dream Mentorship Podcast. - Strategized sponsorship/partnership opportunities with fellow startups.

  • Organize
    • United States
    • Civic and Social Organizations
    • Journalism Intern
      • May 2020 - Aug 2020

      - Reported on police misconduct cases through posts on the startup Organize. - Wrote 15+ in-depth journalism entries. - Reported on police misconduct cases through posts on the startup Organize. - Wrote 15+ in-depth journalism entries.

  • *
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Community Marketing and Events Intern
      • Jun 2019 - Sep 2019

      - Designed a survey and website to compile data on museum visitors. - Assembled pie charts/bar graphs of collected figures with pivot sheets. - Coordinator of the 27th Annual Benefit Art Auction, which included works by Annie Leibovitz and Joel Coen. - Maintained the Bolinas Museum front desk. - Used Canva to design fliers/posters for events. - Designed a survey and website to compile data on museum visitors. - Assembled pie charts/bar graphs of collected figures with pivot sheets. - Coordinator of the 27th Annual Benefit Art Auction, which included works by Annie Leibovitz and Joel Coen. - Maintained the Bolinas Museum front desk. - Used Canva to design fliers/posters for events.

Education

  • Tulane University
    Undergraduate, Political Science International Relations
    2017 - 2021
  • UC Berkeley Extension
    2022 - 2033
  • University of Westminster
    Undergraduate, Political Science International Relations
    2019 - 2019
  • Tamalpais High School
    2013 - 2017
  • Tulane University
    Bachelor's degree

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