Experience

Lauris Agency

• Switzerland
• Advertising Services
• 1 - 100 Employee

• Owner and Director

  • Aug 2006 - Present

  LAURIS est une agence suisse de marketing opérationnel spécialisée dans le conseil stratégique et la mise en œuvre tactique d'activités commerciales. L'agence est basée à Lausanne, avec une présence à Zürich et au Tessin. Notre objectif est de vous offrir l'appui de professionnels expérimentés dans votre domaine spécifique, qui comprennent vos priorités, vos contraintes, vos obligations internes et les attentes de vos clients, et qui sont capables de vous donner de nouvelles idées pour faire avancer votre produit ou votre marque. Notre équipe est fière de transcender les pratiques marketing traditionnelles en créant des solutions originales et innovantes, dans le but d'offrir une expérience véritablement unique à vos consommateurs. Notre mission est de travailler avec vous pour identifier, définir et développer votre stratégie marketing, en mettant particulièrement l'accent sur la mise en œuvre de vos initiatives mkg sur le terrain. Nous nous efforçons de créer des concepts novateurs et originaux destinés à régénérer votre marque ou votre produit. LAURIS is a swiss operational marketing agency specialised in strategic consulting and tactical implementation of commercial activities. The agency is based in Lausanne. Our goal is to offer you the backing of professionals with experience in your specific field, who understand your priorities, your constraints, your internal obligations and the expectations of your clients, and who are capable of giving you new insights to drive forward your product or brand. Our team prides itself on transcending traditional marketing practice by creating original and innovative solutions, with the aim of delivering a truly unique experience to your consumers. Our mission is to work with you to identify, define and develop your mkg strategy, with particular emphasis on implementing your marketing initiatives on the ground. We strive to create innovative and original concepts designed to regenerate your brand or your product.



SAWI

• Switzerland
• Higher Education
• 1 - 100 Employee

• Directeur de Cours - Spécialiste en Marketing Opérationnel

  • Oct 2016 - Present

  La toute nouvelle formation de Spécialiste en Marketing Opérationnel vient se rajouter aux cours dispensés par le SAWI. La toute nouvelle formation de Spécialiste en Marketing Opérationnel vient se rajouter aux cours dispensés par le SAWI.



HighCo Group

• France
• Advertising Services
• 100 - 200 Employee

• Exclusive Partner

  • Jan 2014 - Present

  Since January 2014, Lauris agency is the exclusive Swiss partner for HighCo, the European leader in coupons solutions. HighCo is present in more than 15 countries in Europe and in the Middle East. Lauris agency is the unique player im Switzerland which offer : an exclusive clearing and reporting solution a cash-back operation platform (100% reimbursed, free 1st buy,…) a dematerialized coupons infrastructure (e-coupons, f-coupons, m-coupons) Lauris agency covers all the steps involved in the coupons management: Perfect command of all processes: Issue | Treatment | Reporting Workflow integrity Data reliability Validity parameters control and mastery Reporting tools to measure and analyze the impact of couponing campaigns The couponing is one of the most powerful tool in term of consumer commitment. It makes it possible to guarantee visibility and accessibility of your brand on the whole of the course of the consumer. Our agency design campaigns of couponing whit makes it possible to bring an added-value to relational of your brand, thanks to new technologies while answering the changes and requirements of the market: distribution systems, real data on transparent basses To discover the power of a coupon and what it can bring to your business : contact us now!



Soda Club

• Food & Beverages
• 1 - 100 Employee

• EXECUTIVE MANAGER (Sales, Marketing and Communication)

  • Jun 2007 - Nov 2008

  SCDSA is the Swiss subsidiary of Soda-Club Group, the world’s largest manufacturer of home soda makers, refreshing consumers worldwide since 1903. Switzerland is one of the leading markets of the group, especially in term of household penetration and trade distribution. SCDSA is the Swiss subsidiary of Soda-Club Group, the world’s largest manufacturer of home soda makers, refreshing consumers worldwide since 1903. Switzerland is one of the leading markets of the group, especially in term of household penetration and trade distribution.



Soda Club

• Marketing Manager

  • 2007 - 2008



McDonald's

• United States
• Restaurants
• 700 & Above Employee

• Marketing Manager

  • Aug 2003 - Aug 2006

  Reporting to the Marketing and Communication Director 4 Direct reports Mission: Anticipate and guide all strategic marketing decisions for the Swiss market Lead all national promotions, projects and programmes agreed in the Marketing Plan Key contact for agencies, other departments (Operation, Finance…) and strategic partners Lead monthly Executive Committee Meetings (Key decision makers for all our MKG activities) Realisation: Coordinate with accuracy one of the quickest ATL campaigns provider (ca 23 campaigns/year) Best European product launches (SaladsPlus: N°1 in 04, Pitamac: N°1 in 05, EDLP: N°2 in 05) Recognised as powerful team leader (prioritise, organise, and manage the marketing team)



Val d'arve SA

• Marketing Manager

  • 2001 - 2003



BAT British American Tobacco

• Brand Manager Lucky Strike

  • Jan 1998 - May 2001

  Mission: Lead one of the 4 key strategic brands of BAT for the Swiss Market. Lead all Lucky Strike communication waves (mainly billboard and print) Inline with the International Marketing Team, coordinate all marketing and trade activities Realisation: Successful launch of the new LS ULTRA in 00 (LS brand achieve for the 1st time ever 1% MS) Develop and implement a new innovative merchandising tool (which revolution the retail product facing strategy) Mission: Lead one of the 4 key strategic brands of BAT for the Swiss Market. Lead all Lucky Strike communication waves (mainly billboard and print) Inline with the International Marketing Team, coordinate all marketing and trade activities Realisation: Successful launch of the new LS ULTRA in 00 (LS brand achieve for the 1st time ever 1% MS) Develop and implement a new innovative merchandising tool (which revolution the retail product facing strategy)



BAT British American Tobacco

• Key Account Manager

  • Jan 1998 - May 2001

  Mission: Maintain and develop effectively the working relationship with Swiss German Accounts. Develop and implement Key Account Strategies Realisation: Implement tailor-made promotions and activities by key Grocery and Convenience Accounts Create several expected Standards Reports with a new Data WH tool called Business Object Mission: Maintain and develop effectively the working relationship with Swiss German Accounts. Develop and implement Key Account Strategies Realisation: Implement tailor-made promotions and activities by key Grocery and Convenience Accounts Create several expected Standards Reports with a new Data WH tool called Business Object



Movenpick Cadettt Hotel

• Geneva Area, Switzerland

• Sales & Marketing Director

  • May 1997 - Jan 1998

  Reorganisation of the S&M Department. Definition of the new S&M Strategy New business development Reorganisation of the S&M Department. Definition of the new S&M Strategy New business development



Penta Hotels

• Hospitality
• 100 - 200 Employee

• Assistant Sales & Marketing Manager

  • Feb 1995 - Feb 1997

  Key Account Manager Airlines and Exhibitions New business development IT support for S&M Department Key Account Manager Airlines and Exhibitions New business development IT support for S&M Department