Edgar Alvarez

Head eCommerce Amazon B2B- Marketplace - Banpresto.es B2C at BANDAI NAMCO Entertainment Europe
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Contact Information
us****@****om
(386) 825-5501
Location
ES
Languages
  • Ingles Full professional proficiency
  • Español Native or bilingual proficiency

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Experience

    • France
    • Computer Games
    • 200 - 300 Employee
    • Head eCommerce Amazon B2B- Marketplace - Banpresto.es B2C
      • Sep 2020 - Present

      Business Development Amazon Retail and Vendor account and PrestaShop management across multiple markets and brands. Coordination and management of Amazon EU5 key account managers, Amazon Customer Marketing specialists and Amazon AVS. This includes remote management of KAMs seated in the Market Units who manage day-to day Amazon Retail relationship. * Negotiation lead and decision maker of all contract trade terms and pricing architecture with Amazon EU5. Collaborate with other functions internally to mutually grow the business with Amazon. Continuously analyze sales, margin and profitability KPIs to identify opportunities for revenue growth while maintaining commercial and operational metrics. * Drive joint business planning process and meetings with Amazon and coordinate joint marketing initiatives within the company and its Market Units to meet/exceed goals. Lead the Customer Marketing Specialists in their alignment with Mark Unit teams and development of Amazon activations calendar. * Forecast near and mid-term sales across our large portfolio of brands to ensure availability. Engage with Customer Service to inform buyers about product availability and delivery timings. Collaborate with Supply Chain to develop optimal fulfillment processes for the customer. * Amazon Watchdog: providing regular updates, analytics and insights to the organization on Amazon’s business evolution, their digital innovations, digital marketing offers, sales acceleration opportunities, etc. * Full store development in Amazon store and brand registration Miniature games * Analysis of competition in Amazon, shipment of FBA products, Analysis of quantities to send FBA * Development of advertising campaigns on Amazon, YouTube, Facebook Ads, Google Ads. * Listing update in PrestaShop, Google Shopping, idealo, Facebook Store. SEO PrestaShop, Marketing link building

    • Team lead for Amazon Retail Marketplace EU- US-Canada-Mexico
      • Nov 2017 - Aug 2021

      * Team lead for Amazon Retail account management across multiple markets and brands. Coordination and management of Amazon EU5 key account managers, Amazon Customer Marketing specialists and Amazon AVS. This includes remote management of KAMs seated in the Market Units who manage day-to day Amazon Retail relationship. * Negotiation lead and decision maker of all contract trade terms and pricing architecture with Amazon EU5. Collaborate with other functions internally to mutually grow the business with Amazon. Continuously analyze sales, margin and profitability KPIs to identify opportunities for revenue growth while maintaining commercial and operational metrics. * Drive joint business planning process and meetings with Amazon and coordinate joint marketing initiatives within the company and its Market Units to meet/exceed goals. Lead the Customer Marketing Specialists in their alignment with Mark Unit teams and development of Amazon activations calendar. * Forecast near and mid-term sales across our large portfolio of brands to ensure availability. Engage with Customer Service to inform buyers about product availability and delivery timings. Collaborate with Supply Chain to develop optimal fulfillment processes for the customer. * Internal trainer on Best Practices to succeed on Amazon, including all forms of Deals, Merchandising, AMS, AMG, etc… Maintain close connection with Market Units e-Commerce teams to share best practices & influence future growth strategy. * Amazon Watchdog: providing regular updates, analytics and insights to the organization on Amazon’s business evolution, their digital innovations, digital marketing offers, sales acceleration opportunities, etc... Organize occasional top-to-top meetings between Amazon’s and the company most senior leaders.

    • Spain
    • Entertainment Providers
    • 1 - 100 Employee
    • Head E-commerce & Marketing / Amazon Marketplaces
      • Sep 2019 - Sep 2020

      * Business Development Amazon Retail account and PrestaShop management across multiple markets and brands. Coordination and management of Amazon EU5 key account managers, Amazon Customer Marketing specialists and Amazon AVS. This includes remote management of KAMs seated in the Market Units who manage day-to day Amazon Retail relationship. * Negotiation lead and decision maker of all contract trade terms and pricing architecture with Amazon EU5. Collaborate with other functions internally to mutually grow the business with Amazon. Continuously analyze sales, margin and profitability KPIs to identify opportunities for revenue growth while maintaining commercial and operational metrics. * Drive joint business planning process and meetings with Amazon and coordinate joint marketing initiatives within the company and its Market Units to meet/exceed goals. Lead the Customer Marketing Specialists in their alignment with Mark Unit teams and development of Amazon activations calendar. * Forecast near and mid-term sales across our large portfolio of brands to ensure availability. Engage with Customer Service to inform buyers about product availability and delivery timings. Collaborate with Supply Chain to develop optimal fulfillment processes for the customer. * Amazon Watchdog: providing regular updates, analytics and insights to the organization on Amazon’s business evolution, their digital innovations, digital marketing offers, sales acceleration opportunities, etc. * Full store development in Amazon store and brand registration Miniature games * Analysis of competition in Amazon, shipment of FBA products, Analysis of quantities to send FBA * Development of advertising campaigns on Amazon, YouTube, Facebook Ads, Google Ads. * Listing update in PrestaShop, Google Shopping, idealo, Facebook Store. SEO PrestaShop, Marketing link building

  • DeliveryShop SL
    • Madrid y alrededores, España
    • Marketplace Management Amazon Store EU- USA
      • Nov 2011 - Jun 2017

      Development of the Web page, Web Management, Inventory Update on online sales platforms, Sales Management in Spain and Venezuela, Exports to the European Union and America, Cost Analysis and Search for National and International Suppliers, Banking Conciliations, Email Marketing, Database of potential customers, Billing. Amazon account management, eBay etc. Development of the Web page, Web Management, Inventory Update on online sales platforms, Sales Management in Spain and Venezuela, Exports to the European Union and America, Cost Analysis and Search for National and International Suppliers, Banking Conciliations, Email Marketing, Database of potential customers, Billing. Amazon account management, eBay etc.

    • Germany
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Executive Sales Specialist B2B
      • May 2007 - Oct 2011

      Sales Specialist New Customer Recruitment, Customer Portfolio Maintenance, Rate Analysis Service Offering, Customer Segmentation, Visit of Potential Customers Measurements of 50 Weekly Quotes and 10 Closed Customers per Week, Searches for new databases System Maintenance of Sales. Follow-up of Service Offers, Telemarketing of specific Campaigns, Send quotation, personal and telephone customer service Sales Specialist New Customer Recruitment, Customer Portfolio Maintenance, Rate Analysis Service Offering, Customer Segmentation, Visit of Potential Customers Measurements of 50 Weekly Quotes and 10 Closed Customers per Week, Searches for new databases System Maintenance of Sales. Follow-up of Service Offers, Telemarketing of specific Campaigns, Send quotation, personal and telephone customer service

    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Sales Planning & Performance B2B
      • Oct 2006 - May 2007

      Business Plan Preparation of the Commercial Department (Power Point, Excel, Fasil, Budget, BIA, E2K) Customer service by telephone Composition, analysis and segmentation of the client portfolio (Fasil, BIA, Excel, E2K, Bríos). Preparation of Corporate Presentations and Telemarketing (Power Point, Internet), Analysis of Lost Customers (BIA) (Churn Analysis) Administration Sales Management through systems (Teams), Control of weekly and monthly reports to measure Sales Management, Administration and Inventory of POP Material, Development of Corporate Events, Development of New Customers, Direct Marketing, Support to Commercial Management

    • Price Analyst B2B
      • Mar 2006 - Oct 2006

      Design of a new Service Offer (Excel), Quote Formats (Excel),Quote daily the National and International services of the Company (Outlook)Meeting and Negotiation with customers, Analysis of Third Party Services,Comparative Studies of Quotes, National Rate System

    • Administrative
      • Dec 2003 - Mar 2006

      Preparation Cash Flow Preparation (Internet, Online Bank, Excel, Macros, CODA FINANCIALS), Bank Reconciliations and Reconciliations (CODA, Excel) Bank Availability (Online Bank, FASIL, Outlook) Analysis of Bank Accounts Receiving and sending of States of accounts, supervision of accounting records, Bank Estimates (Excel, Online Bank) Records and Control of Bank Transfers (Online Bank, CODA)

Education

  • ENEB - Escuela de Negocios Europea de Barcelona
    MASTER SUPPLY CHAIN MANAGEMENT, Business
    2019 - 2021
  • ENEB - Escuela de Negocios Europea de Barcelona
    Máster en Marketing Digital y Comercio Electrónico, Marketing de servicios empresariales y personales/financieros
    2019 - 2020
  • Universidad Nacional Experimental Politécnica 'Antonio José de Sucre'
    Marketing, Marketing/Gestión de marketing, general
    2004 - 2008
  • Smartmind
    SOCIAL MEDIA MANAGEMENT, Social Media
    2014 - 2014
  • Smartmind
    Analítica web, Analitica Web
    2014 - 2014

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