Co-Founder & CMO

• May 2022 - Present

Cargo Vice President Marketing

• Nov 2021 - May 2022

>> EXIT TO RAZOR GROUP! (after the acquisition I've decided to start my own venture) more news soon! We finance, acquire and grow the world’s best digital brands >> EXIT TO RAZOR GROUP! (after the acquisition I've decided to start my own venture) more news soon! We finance, acquire and grow the world’s best digital brands

CMO

• Apr 2019 - Nov 2021

Lookiero is the leading Personal Shopping service in Europe, currently operating in 7 countries, with more than 250 employees across 4 offices. As a CMO, I´m leading and mentoring an extremely talented Marketing team of +25 people focused on Acquisition, Retention, Brand & BI. In addition, Im leading the Growth Tribe, a multidisciplinary team (Tech, Product & Data Analysts) aimed to deliver growth through new functionalities and product developments. Lookiero is the leading Personal Shopping service in Europe, currently operating in 7 countries, with more than 250 employees across 4 offices. As a CMO, I´m leading and mentoring an extremely talented Marketing team of +25 people focused on Acquisition, Retention, Brand & BI. In addition, Im leading the Growth Tribe, a multidisciplinary team (Tech, Product & Data Analysts) aimed to deliver growth through new functionalities and product developments.

CMO

• Aug 2017 - Sep 2018

Tylko is revolutionising the furniture industry by combining cutting-edge technology and AR experience to the process of furniture creation. As a CMO, Im in charge of managing the entire marketing strategy, offline and online with a team +8 people. Adding a data-driven mindset to high end design company! -Define business plan, yearly/monthly targets & budget allocation across channels -Planning and execution of short and long term marketing strategy -Leading acquisition from all… Show more Tylko is revolutionising the furniture industry by combining cutting-edge technology and AR experience to the process of furniture creation. As a CMO, Im in charge of managing the entire marketing strategy, offline and online with a team +8 people. Adding a data-driven mindset to high end design company! -Define business plan, yearly/monthly targets & budget allocation across channels -Planning and execution of short and long term marketing strategy -Leading acquisition from all online and offline channels: SEM, Google shopping, Social Media, Affiliates, Pinterest, Native ads, Retargeting, CRM, Offline, content... Not only strategically but also contributing operationally. -Defining attribution model and proper channel reporting -Hiring and recruiting, building Berlin office from scratch Show less Tylko is revolutionising the furniture industry by combining cutting-edge technology and AR experience to the process of furniture creation. As a CMO, Im in charge of managing the entire marketing strategy, offline and online with a team +8 people. Adding a data-driven mindset to high end design company! -Define business plan, yearly/monthly targets & budget allocation across channels -Planning and execution of short and long term marketing strategy -Leading acquisition from all… Show more Tylko is revolutionising the furniture industry by combining cutting-edge technology and AR experience to the process of furniture creation. As a CMO, Im in charge of managing the entire marketing strategy, offline and online with a team +8 people. Adding a data-driven mindset to high end design company! -Define business plan, yearly/monthly targets & budget allocation across channels -Planning and execution of short and long term marketing strategy -Leading acquisition from all online and offline channels: SEM, Google shopping, Social Media, Affiliates, Pinterest, Native ads, Retargeting, CRM, Offline, content... Not only strategically but also contributing operationally. -Defining attribution model and proper channel reporting -Hiring and recruiting, building Berlin office from scratch Show less

Mobile Marketing Manager | Global

• Feb 2016 - Jul 2017

In charge of all mobile marketing activities at HelloFresh Global across 9 countries in 3 different continents. Closely working with Android & iOS product teams, BI, CRM and graphic designers. Within my fields of action highlights the following: - Analysis of user in-app behavior and reporting - Creation and implementation of the entire Mobile CRM strategy. - Launch and optimization of UA and retargeting campaigns - ASO optimization: A/B testing and Keyword research - App… Show more In charge of all mobile marketing activities at HelloFresh Global across 9 countries in 3 different continents. Closely working with Android & iOS product teams, BI, CRM and graphic designers. Within my fields of action highlights the following: - Analysis of user in-app behavior and reporting - Creation and implementation of the entire Mobile CRM strategy. - Launch and optimization of UA and retargeting campaigns - ASO optimization: A/B testing and Keyword research - App development and new features - Recruiting Show less In charge of all mobile marketing activities at HelloFresh Global across 9 countries in 3 different continents. Closely working with Android & iOS product teams, BI, CRM and graphic designers. Within my fields of action highlights the following: - Analysis of user in-app behavior and reporting - Creation and implementation of the entire Mobile CRM strategy. - Launch and optimization of UA and retargeting campaigns - ASO optimization: A/B testing and Keyword research - App… Show more In charge of all mobile marketing activities at HelloFresh Global across 9 countries in 3 different continents. Closely working with Android & iOS product teams, BI, CRM and graphic designers. Within my fields of action highlights the following: - Analysis of user in-app behavior and reporting - Creation and implementation of the entire Mobile CRM strategy. - Launch and optimization of UA and retargeting campaigns - ASO optimization: A/B testing and Keyword research - App development and new features - Recruiting Show less

Head of Performance Marketing

• Oct 2015 - Feb 2016

Management of all Performance Marketing channels including: Social Media, SEM, GDN, Remarketing, Affiliates & Email across 5 European countries. Recently acquired by Rocket Internet, Somuchmore is Europe’s largest holistic well-being subscription and is the only platform that combines disciplines like fitness, nutrition, mindfulness and alternative holistic therapies. Management of all Performance Marketing channels including: Social Media, SEM, GDN, Remarketing, Affiliates & Email across 5 European countries. Recently acquired by Rocket Internet, Somuchmore is Europe’s largest holistic well-being subscription and is the only platform that combines disciplines like fitness, nutrition, mindfulness and alternative holistic therapies.

Online Marketing Manager

• Jan 2014 - Jul 2015

Jumia is the biggest online store in Africa and Middle East and one of the fastest growing Rocket Internet ventures. Social Media Ads: (6 months) - Management of Social Media Marketing for Nigeria, Morocco, Kenya & Ivory Coast. - Optimization of Facebook campaigns based on ambitious monthly targets - Optimization of high monthly budget (+500K) - Training of Social Media Team across 16 African and Middle East countries SEM: (10 months) - Management of SEM team… Show more Jumia is the biggest online store in Africa and Middle East and one of the fastest growing Rocket Internet ventures. Social Media Ads: (6 months) - Management of Social Media Marketing for Nigeria, Morocco, Kenya & Ivory Coast. - Optimization of Facebook campaigns based on ambitious monthly targets - Optimization of high monthly budget (+500K) - Training of Social Media Team across 16 African and Middle East countries SEM: (10 months) - Management of SEM team - Optimization of high monthly budgets - Implementation of automation tools: Kenshoo & DoubleClick for bidding, in-house built tools... - Communication and learning share with Rocket Ventures - Trainings to local teams across 16 countries Show less Jumia is the biggest online store in Africa and Middle East and one of the fastest growing Rocket Internet ventures. Social Media Ads: (6 months) - Management of Social Media Marketing for Nigeria, Morocco, Kenya & Ivory Coast. - Optimization of Facebook campaigns based on ambitious monthly targets - Optimization of high monthly budget (+500K) - Training of Social Media Team across 16 African and Middle East countries SEM: (10 months) - Management of SEM team… Show more Jumia is the biggest online store in Africa and Middle East and one of the fastest growing Rocket Internet ventures. Social Media Ads: (6 months) - Management of Social Media Marketing for Nigeria, Morocco, Kenya & Ivory Coast. - Optimization of Facebook campaigns based on ambitious monthly targets - Optimization of high monthly budget (+500K) - Training of Social Media Team across 16 African and Middle East countries SEM: (10 months) - Management of SEM team - Optimization of high monthly budgets - Implementation of automation tools: Kenshoo & DoubleClick for bidding, in-house built tools... - Communication and learning share with Rocket Ventures - Trainings to local teams across 16 countries Show less

Online marketing

• Nov 2012 - Apr 2013

Working as an intern but with full responsibility of all Online marketing sources. Management of all Online Marketing campaigns, including Google Adwords, Trialpay, Sponsorpay and Facebook Ads. Management of Analytics and optimization of landing pages and SEO structure. Working as an intern but with full responsibility of all Online marketing sources. Management of all Online Marketing campaigns, including Google Adwords, Trialpay, Sponsorpay and Facebook Ads. Management of Analytics and optimization of landing pages and SEO structure.

Online Marketing Intern

• Aug 2012 - Nov 2012

Creation and optimization of all SEM accounts, including Search, Display and Remarketing. Analytics weekly reports and optimization of landing pages. Help in other useful marketing actions such as PR, email marketing or A/B testing. Creation and optimization of all SEM accounts, including Search, Display and Remarketing. Analytics weekly reports and optimization of landing pages. Help in other useful marketing actions such as PR, email marketing or A/B testing.

SEM manager

• Jan 2011 - Oct 2011

Optimization and management of all SEM campaigns in Google Adwords, including Search, Display and Remarketing. Optimization and management of all SEM campaigns in Google Adwords, including Search, Display and Remarketing.

Marketing Assistant

• Aug 2010 - Oct 2010

Help in different sport-related marketing actions such as sponsorships and sales of advertising spaces. Intermediary between Spanish, British and American Companies. Help in different sport-related marketing actions such as sponsorships and sales of advertising spaces. Intermediary between Spanish, British and American Companies.