Experience

José Andrés Group

• United States
• Restaurants
• 100 - 200 Employee

• Senior Director, Digital Marketing

  • Nov 2022 - Present



Joe Coffee Company

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Content Marketer

  • Aug 2021 - Nov 2022



The James Beard Foundation

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Associate Director of Marketing

  • Apr 2021 - Aug 2021

  + Managed Foundation-wide brand and growth marketing strategy across email, partner platforms, and more+ Created and oversaw email calendar and developed program marketing campaigns, from strategy to brand voice creation, targeting, asset generation, A/B testing, reporting, and optimization+ Created philanthropic messaging and awareness strategy around COVID-19 relief programs, including the Industry Relief Fund and Investment Fund for Black and Indigenous Americans, which raised over $4.7 million and $300,000, respectively, for first round grant funding from individual and corporate donors.+ Created digital media strategy for promotion of the James Beard Awards, the James Beard House Fellows, advocacy and leadership initiatives, the Open for Good campaign to rebuild the restaurant industry, and ongoing fundraising opportunities. + Built, executed, and tracked paid social and search strategy; managed paid marketing budget+ Created and optimized media toolkits for key stakeholders to increase brand awareness, traffic, revenue, and philanthropic contributions+ Developed KPI dashboards and managed ongoing reporting to provide data-driven recommendations to leadership+ Crafted and executed digital strategy for enterprise-level sponsor activations, including Capital One+ Supervised direct reports

• Marketing Manager

  • Jul 2017 - Apr 2021

  + Oversaw email calendar and marketing campaigns, including strategy, targeting, asset generation, A/B testing, reporting, and optimization+ Created fundraising messaging and end of year giving strategy around new COVID-19 relief programs, including the Industry Relief Fund and Investment Fund for Black and Indigenous Americans+ Created strategy for promotion of, and live event coverage (pre-COVID-19) for, the James Beard Awards, the James Beard House, advocacy and leadership initiatives, the Open for Good campaign to rebuild the restaurant industry, and ongoing fundraising opportunities. Contributed to JBF’s 2019 IACP nomination for Best Corporate Food Instagram Account+ Implemented and oversaw platform integrations to enhance analytics and reporting capabilities + Crafted and executed digital strategy for enterprise-level sponsor activations+ Supervised direct report

• Marketing Coordinator

  • Aug 2016 - Jul 2017

  + Executed, tracked, and analyzed all digital newsletters, email campaigns, and marketing materials+ Managed Foundation-wide CRM and implemented new data capture strategy and day-to-day operations system+ Developed original social media content and live coverage of Foundation events and programs+ Edited digital and print collateral, including web content, promotional materials, and event collateral+ Led inter-departmental internal communications committee meetings; executed all internal newsletters



New York University

• Higher Education
• 700 & Above Employee

• Department Administrator

  • Feb 2015 - Aug 2016

  + Led special projects for department Academic Chair and served as liaison to 30 faculty members+ Managed all department events and communications for 250+ students, faculty, and scientists+ Supervised undergraduate employees and PhD students working on special departmental projects

• Program Assistant, Alumni Relations

  • Sep 2013 - Feb 2015

  + Supported the central NYU Alumni Relations team to create and host local and national cultivation events for the global 420,000+ NYU alumni community+ Planned alumni programming for special interest clubs and Alumni Day events, with up to 2,000 attendees+ Created and analyzed KPI dashboards+ Managed email and marketing communications, website, and event registration pages+ Supervised department student employees in addition to both student and alumni volunteers



Dwight D. Eisenhower Memorial Commission

• Washington, DC

• Outreach Assistant

  • Jan 2013 - Sep 2013



Center for Science in the Public Interest

• United States
• Public Policy Offices
• 1 - 100 Employee

• Food Day and Food Safety Intern

  • Aug 2012 - Jan 2013



People to People Student Travel

• United States
• Travel Arrangements
• 1 - 100 Employee

• Administrative Support Specialist

  • May 2012 - Aug 2012