Edel Fowell
Producer at THG Studios- Claim this Profile
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Bio
John MacDonald
As a Creative Producer, Edel brings her witty personality and quick thinking to a set, immediately setting a team at ease. When you are working alongside her you know that your production is going to work smoothly and well, and any team would benefit from her knowledge and resourcefulness.
Wayne Lennon
I have had the opportunity to work with Edel on a number of occasions; from studio shoots, large branding projects and multi day location shoots. Edel has always had the right attitude on set and steered the team in the right direction, allowing me to do my job of creating engaging creative content. Every shoot has issues, but Edel has a skill of fixing them or finding solutions before it impacts the shoot.
John MacDonald
As a Creative Producer, Edel brings her witty personality and quick thinking to a set, immediately setting a team at ease. When you are working alongside her you know that your production is going to work smoothly and well, and any team would benefit from her knowledge and resourcefulness.
Wayne Lennon
I have had the opportunity to work with Edel on a number of occasions; from studio shoots, large branding projects and multi day location shoots. Edel has always had the right attitude on set and steered the team in the right direction, allowing me to do my job of creating engaging creative content. Every shoot has issues, but Edel has a skill of fixing them or finding solutions before it impacts the shoot.
John MacDonald
As a Creative Producer, Edel brings her witty personality and quick thinking to a set, immediately setting a team at ease. When you are working alongside her you know that your production is going to work smoothly and well, and any team would benefit from her knowledge and resourcefulness.
Wayne Lennon
I have had the opportunity to work with Edel on a number of occasions; from studio shoots, large branding projects and multi day location shoots. Edel has always had the right attitude on set and steered the team in the right direction, allowing me to do my job of creating engaging creative content. Every shoot has issues, but Edel has a skill of fixing them or finding solutions before it impacts the shoot.
John MacDonald
As a Creative Producer, Edel brings her witty personality and quick thinking to a set, immediately setting a team at ease. When you are working alongside her you know that your production is going to work smoothly and well, and any team would benefit from her knowledge and resourcefulness.
Wayne Lennon
I have had the opportunity to work with Edel on a number of occasions; from studio shoots, large branding projects and multi day location shoots. Edel has always had the right attitude on set and steered the team in the right direction, allowing me to do my job of creating engaging creative content. Every shoot has issues, but Edel has a skill of fixing them or finding solutions before it impacts the shoot.
Credentials
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TQUK Level 3 Emergency First Aid in Work (RQF)
Green Cross Training LtdFeb, 2019- Nov, 2024
Experience
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THG Studios
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United Kingdom
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Technology, Information and Internet
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100 - 200 Employee
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Producer
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Aug 2020 - Present
This role is based in the commercial side of THG Studios, with a focus on interior photography shoots. The main function of this role is planning and managing content production, ensuring final assets are delivered to a consistently high standard; on budget and on time. In this role I have produced shoots for and supported clients such as Homebase, DFS, ASDA and Tesco. Supporting other partnerships with Homebase, I’ve produced shoots for Hearst UK which were published in several House Beautiful and Country Living magazines. Key Responsibilities include: * Closely collaborating with client services and creative teams to interpret briefs and advise on possible production solutions. Being responsible for costings, critical pathways and efficiencies through the project. * Managing projects through the production smoothly, from initial brief and quoting to post-production and delivery. Having an understanding of the different timings, related hard costs and job requirements for the following teams; Set build, merchandise, photography, video and styling. *Working closely with Studio management to communicate upcoming projects, associated resource requirements and and provide regular updates to key stakeholders and Production Leads. * Maintaining strong, collaborative working relationships with all of the production crew, internal creative teams and external clients on all levels * Understanding latest industry developments as well as all new and existing systems and workflow processes within THG Studios and ensuring knowledge is shared amongst the production team.
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Effervescent
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Creative Producer
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May 2019 - Mar 2020
Effervescent is a creative agency and children's charity that develops marketing campaigns and creative assets by working with children and young people. It was my responsibility to lead campaigns from creative to delivery. I predominantly worked on the 2019 Lonely Not Alone campaign for the Co-op Foundation key responsibilities included: •Pitching and presenting to clients, producing supporting material, including budgets, critical pathways and storyboards, as relevant. •Planning events or key production dates. From launch events in our gallery to producing and planning film or photography shoots. •Researching new markets, potential clients and using current government reports and trends to identify which campaigns should be rolled out as priority. •Repurposing old creative assets to meet our brand identity, appeal to new clients and stay up to date with market trends and social media trends. •Coaching young people in order for them to develop key creative and reasoning skills that will allow them to participate as professionals in developing ideas for new campaigns.
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Argos
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United Kingdom
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Retail
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700 & Above Employee
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Creative Producer
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Dec 2016 - May 2019
Bradwell Media was the UK’s largest full-service content agency at the time, and a marketing division of Argos. In this position I worked closely with clients and key stakeholders to understand their brief and suggest fully researched video concepts. I worked collaboratively with stylists, set-builders, videographers and editors, to ensure projects are delivered on time and to brief. It was my responsibility to: • Manage the daily content production of the studio space as a key decision maker within the studio system. • Work with the client services team to ensure all briefs received, understood and a quote is returned in a timely manner. • Develop creative concepts based on a brief and produce supporting materials such as storyboards and mood boards to pitch back to the client. • To brief videographers, editors and all relevant crew and ensure they had access to storyboards, mood boards, and scripts. Also support with demonstrations, props, set up and any other aspects of the production to ensure all of the client requirements were met. • Work to ensure that all client and key stakeholder needs were met and that we were hitting production timelines as well as SLA’s and KPI’s. • Maintain strong brand guidelines by supporting the studio with category or product specific content guidelines. • Work flexibly on the studio floor or on location alongside videographers where necessary; Liaise with all teams required to ensure the shoot and edit runs smoothly, providing creative and production support throughout. Including but not limited to editing rough cuts on set to assist the post-production workflow.
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Education
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2013 - 2016
Falmouth University
Bachelor’s Degree, Film
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