Eddie Scannell
Chief Marketing Officer at Eventuall- Claim this Profile
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Bio
Wendy Werner
Eddie has the keen ability to orchestrate the merchandising needs all channels of the NFL Products Group (clubs, retail and corporate sponsors) and contract the right suppliers to meet the NFL standards of excellence and product quality, while maintaining attention to detail to insure customer satisfaction. Eddie's creation of on-line premium request streamlined licensed goods management and oversight of the royalty revenues enabled compliance with ease. Eddie has a strong ability to foster relationships with a diverse set of people from all disciplines and levels. As well, he has the knowledge required to execute the details of the business, which is a rare combination.
Philip Crimaldi
I've been working with Eddie for more than five years now from his days with the NFL up until today with his position at Warner Home Video. Aside from doing all the "typical" marketing/promotions, Eddie thinks out of the box and brings creativity and business smarts to every project we work on. I look forward to working with Eddie now and in the future.
Wendy Werner
Eddie has the keen ability to orchestrate the merchandising needs all channels of the NFL Products Group (clubs, retail and corporate sponsors) and contract the right suppliers to meet the NFL standards of excellence and product quality, while maintaining attention to detail to insure customer satisfaction. Eddie's creation of on-line premium request streamlined licensed goods management and oversight of the royalty revenues enabled compliance with ease. Eddie has a strong ability to foster relationships with a diverse set of people from all disciplines and levels. As well, he has the knowledge required to execute the details of the business, which is a rare combination.
Philip Crimaldi
I've been working with Eddie for more than five years now from his days with the NFL up until today with his position at Warner Home Video. Aside from doing all the "typical" marketing/promotions, Eddie thinks out of the box and brings creativity and business smarts to every project we work on. I look forward to working with Eddie now and in the future.
Wendy Werner
Eddie has the keen ability to orchestrate the merchandising needs all channels of the NFL Products Group (clubs, retail and corporate sponsors) and contract the right suppliers to meet the NFL standards of excellence and product quality, while maintaining attention to detail to insure customer satisfaction. Eddie's creation of on-line premium request streamlined licensed goods management and oversight of the royalty revenues enabled compliance with ease. Eddie has a strong ability to foster relationships with a diverse set of people from all disciplines and levels. As well, he has the knowledge required to execute the details of the business, which is a rare combination.
Philip Crimaldi
I've been working with Eddie for more than five years now from his days with the NFL up until today with his position at Warner Home Video. Aside from doing all the "typical" marketing/promotions, Eddie thinks out of the box and brings creativity and business smarts to every project we work on. I look forward to working with Eddie now and in the future.
Wendy Werner
Eddie has the keen ability to orchestrate the merchandising needs all channels of the NFL Products Group (clubs, retail and corporate sponsors) and contract the right suppliers to meet the NFL standards of excellence and product quality, while maintaining attention to detail to insure customer satisfaction. Eddie's creation of on-line premium request streamlined licensed goods management and oversight of the royalty revenues enabled compliance with ease. Eddie has a strong ability to foster relationships with a diverse set of people from all disciplines and levels. As well, he has the knowledge required to execute the details of the business, which is a rare combination.
Philip Crimaldi
I've been working with Eddie for more than five years now from his days with the NFL up until today with his position at Warner Home Video. Aside from doing all the "typical" marketing/promotions, Eddie thinks out of the box and brings creativity and business smarts to every project we work on. I look forward to working with Eddie now and in the future.
Experience
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Eventuall
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Events Services
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1 - 100 Employee
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Chief Marketing Officer
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2023 - Present
Run marketing and sales for startup software product clients use to engage audiences at virtual and hybrid events: an awesome place to meet and connect that’s insanely easy to use. Run marketing and sales for startup software product clients use to engage audiences at virtual and hybrid events: an awesome place to meet and connect that’s insanely easy to use.
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United States Olympic and Paralympic Properties
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United States
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Spectator Sports
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1 - 100 Employee
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Vice President, Licensing and Business Development
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2020 - 2023
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Vice President, Marketing and Business Development
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2019 - 2020
Drive revenue for USOPP by growing the Team USA and LA28 brands, develop long-term strategy for consumer products business, expand into new business lines and categories to engage fans and increase sales of Team USA and LA28 merchandise and ensure brand and business protection
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DC Comics
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United States
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Entertainment Providers
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400 - 500 Employee
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Vice President, Consumer Marketing
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2016 - 2019
Coached a four-member team driving Go To Market strategies across paid media, social, digital, publicity and retain in support of transactional and subscription models. Established and led cross-functional task forces for high-profile properties, shepherded creative assets, and met/exceeded revenue targets across 20+ priority initiatives.
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Vice President, Mass & Digital Sales
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2015 - 2016
Drove global sales at mass (Walmart, Target, Best Buy, Amazon) and digital (Google, Apple) channels generating multimillion-dollar revenue across all product categories. Revolutionized annual planning processes, created a new custom sales pipeline, and launched new products.
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Warner Bros. Games
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United States
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Entertainment Providers
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200 - 300 Employee
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Director, Trade Marketing
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2013 - 2015
Led North and South America trade marketing for console games in physical and digital channels. Strengthened operating contribution by developing channel-wide and account-specific tactical initiatives. Presented winning game pitches and initiatives to buyers, marketing teams, and executive leaders. Secured stakeholder buy-in for new strategies and launched a new sales and trade database for business intelligence. Led North and South America trade marketing for console games in physical and digital channels. Strengthened operating contribution by developing channel-wide and account-specific tactical initiatives. Presented winning game pitches and initiatives to buyers, marketing teams, and executive leaders. Secured stakeholder buy-in for new strategies and launched a new sales and trade database for business intelligence.
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Warner Bros.
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United States
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Media Production
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1 - 100 Employee
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Director of Product Management, Warner Premiere
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2009 - 2013
Enacted a division content strategy that secured greenlights for an average of nine films and three digital series each year. Developed initial positioning and marketing strategy for content, introduced a new digital and physical windowing model, and served as the primary contact for filmmaker and talent relations for all marketing. Enacted a division content strategy that secured greenlights for an average of nine films and three digital series each year. Developed initial positioning and marketing strategy for content, introduced a new digital and physical windowing model, and served as the primary contact for filmmaker and talent relations for all marketing.
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Warner Home Video
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Entertainment
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100 - 200 Employee
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Director, Sports and Fitness Marketing
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2007 - 2009
Directed all marketing for NFL, NBA, and NHL Sports Leagues, VIZ Media anime, and Fitness. Crafted annual strategies that aligned content and filmmakers with consumer data and launched the studio’s first Manufactured-on-Demand title. Guided contract processes with NFL and ESPN. Directed all marketing for NFL, NBA, and NHL Sports Leagues, VIZ Media anime, and Fitness. Crafted annual strategies that aligned content and filmmakers with consumer data and launched the studio’s first Manufactured-on-Demand title. Guided contract processes with NFL and ESPN.
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NFL
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United States
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Spectator Sports
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Manager, Consumer Products
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2001 - 2007
Defined creative direction and managed budgets for NFL Films DVD productions. Secured new business overseeing proposal processes through deal point negotiations in home entertainment, specialty apparel, and corporate premiums. Defined creative direction and managed budgets for NFL Films DVD productions. Secured new business overseeing proposal processes through deal point negotiations in home entertainment, specialty apparel, and corporate premiums.
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Education
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1995 - 1999
Boston College
Bachelor's degree -
1995 - 1999
Boston College
Bachelor's degree
Community
