Eddie Zurita
UX Specialist at 2degrees NZ Ltd- Claim this Profile
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Bio
Experience
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2degrees
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New Zealand
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Telecommunications
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700 & Above Employee
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UX Specialist
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Nov 2018 - Present
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RUSH
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New Zealand
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Software Development
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1 - 100 Employee
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UX Lead
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2015 - 2018
As a UX Designer and Researcher, played a leading role in the design and refinement of dozens of Rush Digital’s cutting-edge, award-winning projects, with clients that included the likes of Visa, Z Energy, ASB Bank, and Starship Children's Hospital.These covered a wide range of technologies including Apps, Web, VR, AR, Computer Vision, Gaming, etc.HIGHLIGHTS:Z ENERGY DIGITAL INNOVATION PROJECTS: played a key role in the design, research, and refinement of a range of Z Energy digital products including their award-winning "Fastlane" product, a project that involved using licence plate recognition for a seamless payment journey. Outputs include Information Architecture, Wireframes, Low-fi to Hi-fi to Functional Prototypes, and UX Test Plans.ASB BANK INNOVATION: played a key role as designer and mentor to multiple ASB Bank Innovation teams’ projects with Rush Digital, as well as regularly being invited as a UX Mentor during their Hackfest events. Show less
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Business Analyst
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2013 - 2015
As the sole Business Analyst at the time, gathered and synthesized software requirements for most of Rush Digital's highly ambitious projects, with clients that included the likes of Heineken, Samsung, Sheraton, Dentsply Sirona, ASB Bank, and TVNZ.Responsibilities included leading workshops, research activities, and creating documentation in a role that would eventually transform into UX Design.HIGHLIGHTS:HEINEKEN: Working in collaboration with Saatchi & Saatchi, was the Lead Business Analyst in a highly ambitious project that rewarded Heineken customers loyalty points based on their entering a Heineken licensed bar. Amongst the many technical challenges included being able to pinpoint a user's location more accurately than what GPS was capable of in order to comply with NZ liquor laws; this during a time in which Pokémon GO had not yet made geolocation mainstream. DENTSPLY SIRONA: created the software requirements for multiple apps commissioned by Dentsply Sirona, the world's leading provider of dental products and technologies. Worked collaboratively with remote teams based in almost a dozen countries around the world.DOWNER ENGINEERING EJMS: gathered requirements and designed the Enterprise Job Management System intended to be used for their Infrastructure division nationwide, travelling on the passenger seat on road trips of up to 100km with Downer construction staff to gain contextual field insights. Show less
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IT Support
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Apr 2012 - Mar 2014
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Education
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The University of Auckland
Bachelor of Engineering (B.E.), Software Engineering -
St. Peter's College, Epsom, Auckland, NZ
University Bursary (A), University Scholarship (Graphics)