Eddie Yoon
Co-Creator at Category Pirates- Claim this Profile
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Bio
🐾Yvethe Tyszka
We worked with Eddie and his team on a project that helped us size the total opportunity for our category and establish a data and insights driven way to focus our activation and investments on our Super Geos. After initial execution all metrics increased and proved yet once again that his approach works! Working with him and his team was a pleasure: they are hard working, smart, and very invested on our success.
🐾Yvethe Tyszka
We worked with Eddie and his team on a project that helped us size the total opportunity for our category and establish a data and insights driven way to focus our activation and investments on our Super Geos. After initial execution all metrics increased and proved yet once again that his approach works! Working with him and his team was a pleasure: they are hard working, smart, and very invested on our success.
🐾Yvethe Tyszka
We worked with Eddie and his team on a project that helped us size the total opportunity for our category and establish a data and insights driven way to focus our activation and investments on our Super Geos. After initial execution all metrics increased and proved yet once again that his approach works! Working with him and his team was a pleasure: they are hard working, smart, and very invested on our success.
🐾Yvethe Tyszka
We worked with Eddie and his team on a project that helped us size the total opportunity for our category and establish a data and insights driven way to focus our activation and investments on our Super Geos. After initial execution all metrics increased and proved yet once again that his approach works! Working with him and his team was a pleasure: they are hard working, smart, and very invested on our success.
Experience
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Category Pirates
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Alternative Medicine
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1 - 100 Employee
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Co-Creator
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Jan 2021 - Present
Co-Creator at Category Pirates- The Definitive Newsletter for Category Design/Creation Top 5 Business Substack Co-Creator at Category Pirates- The Definitive Newsletter for Category Design/Creation Top 5 Business Substack
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greyspace
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United States
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Venture Capital and Private Equity Principals
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Strategy Yoda & Weird Data Wizard
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Jan 2021 - Present
greyspace holdings is a boutique advisory firm leading Glo2Facial by Geneo in partnership with Lumenis. Eddie advises on strategy, category design and the aggregation, analysis and application of weird data to simplify strategy and accelerate growth greyspace holdings is a boutique advisory firm leading Glo2Facial by Geneo in partnership with Lumenis. Eddie advises on strategy, category design and the aggregation, analysis and application of weird data to simplify strategy and accelerate growth
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EddieWouldGrow, LLC
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Chicago
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Founder
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Jun 2017 - Present
EddieWouldGrow, LLC is a growth think tank and advisory firm. The name of my new venture is inspired by the iconic saying, “Eddie Would Go” about the Hawaiian ‘waterman’ Eddie Aikau. He was a big wave surfer, an amazing lifeguard and ocean navigator who gave his life to save others. Eddie Aikau's mix of courage to just “go for it” and the generosity in helping others throughout his life is the big inspiration for my new venture. My mission at Eddie Would Grow will be to gather, synthesize and share compelling growth stories to draw patterns, build frameworks, and help teams chart a course to greater growth and prosperity. My work will include a mix of on-going best practices research coupled with writing, speaking and consulting work with private, public and civic sector organizations at every growth stage during their journey. Of course, I will be building on the work and perspectives featured in my first book, Superconsumers (HBS Press, 2016) As part of Category Pirates, we have published 3 books: The Category Design Toolkit, The Marketer's Guide to Category Design and Snow Leopard. Our plan is to publish 1-2 books per year Show less
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The Cambridge Group
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United States
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Business Consulting and Services
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1 - 100 Employee
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Partner
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Aug 1999 - Jun 2017
I was one of the most senior partners at Cambridge. While at Cambridge I generated thought leadership (40+ articles in HBR), led and built senior client relationships (serving CEO, Presidents and CMO for billion dollar businesses and Fortune 100 companies) and helped manage the firm. While at Cambridge, my client work directly helped clients generate $10 billion + in incremental, annual revenue. I was also a key senior leader at Nielsen (Nielsen acquired Cambridge in 2009). While at Nielsen, I helped win new global clients ($30B+ apparel and retail company) and enhance relationships with senior executives at other $20B-80B clients. Most recently, I led a council of 15 retail CEOs across Africa, Russia and the Middle East in a strategic thought leadership project. Show less
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Consultant
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Aug 1996 - Jun 1999
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Education
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1992 - 1996
University of Chicago
BA, Economics and Political Science -
Punahou
Community
