Edda Hamar ๐ŸŒ

Co-founder & Director at Undress Runways
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Location
Gold Coast, Queensland, Australia, AU

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Experience

    • Entertainment Providers
    • 1 - 100 Employee
    • Co-founder & Director
      • Jan 2011 - Oct 2021

      Melbourne, Australia Undress Runways was born out of a pop-up runway at a Brisbane car park in 2011. Undress grew into Australiaโ€™s leading sustainable fashion runway event worked on by hundreds of people each year. We have showcased over 100 Australian and international sustainable designers, welcomed more than 5,000 guests to our shows and reached 50,000 people each year. Undress strives for sustainability in fashion, diversity on the runway and setting a higher bar for the industry. We make space forโ€ฆ Show more Undress Runways was born out of a pop-up runway at a Brisbane car park in 2011. Undress grew into Australiaโ€™s leading sustainable fashion runway event worked on by hundreds of people each year. We have showcased over 100 Australian and international sustainable designers, welcomed more than 5,000 guests to our shows and reached 50,000 people each year. Undress strives for sustainability in fashion, diversity on the runway and setting a higher bar for the industry. We make space for important discussions on sustainability, ethics, diversity and inclusion, the climate crisis and tech innovation. Together with the Undress team, I have grown Undress from an underground runway show into a global platform that paves the way for a healthier fashion industry. From runway events to digital media, educational events to a print magazine, Undress grew from strength to strength over the last 10 years but we have officially closed our doors. Show less

    • Financial Services
    • 1 - 100 Employee
    • Forbes 30 Under 30
      • Apr 2018 - Apr 2019

      Listed as one of the 30 Social Entrepreneurs in The Arts by Forbes 30 Under 30 Asia, Class of 2018.

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Co-founder & CEO
      • Dec 2016 - Dec 2018

      Brisbane, Australia An online community that made clothes sharing easy. Think Uber or Airbnb, but with your clothes. Lรกna was born out of a need to tackle clothing waste and create an accessible way to enjoy sustainable fashion. We built a digital platform where people created a profile, uploaded their wardrobe and rented their pieces to people nearby. I went through the process of pitching for investment in London and New York, to eventually secure investment in Australia. The Lรกna team and I wentโ€ฆ Show more An online community that made clothes sharing easy. Think Uber or Airbnb, but with your clothes. Lรกna was born out of a need to tackle clothing waste and create an accessible way to enjoy sustainable fashion. We built a digital platform where people created a profile, uploaded their wardrobe and rented their pieces to people nearby. I went through the process of pitching for investment in London and New York, to eventually secure investment in Australia. The Lรกna team and I went on to be accepted into the QUT Collider accelerator in 2018. During the 3-month program, we pivoted the business and transformed from a digital platform to a fashion label for rent. Show less

    • United States
    • International Affairs
    • UN Young Leader for the SDGs
      • Sep 2016 - Sep 2018

      Convened by the Office of the United Nation's Envoy on Youth, the 17 Young Leaders for the SDGs, chosen from over 18,000 nominations, have been recognized for their leadership and contribution to a more sustainable world. They come together as a community to support efforts to engage young people in the realization of the SDGs both through strategic opportunities with the UN and through their existing initiatives, platforms and networks.

    • Australia
    • Non-profit Organizations
    • 1 - 100 Employee
    • QLD Community & Volunteer Fundraising Coordinator
      • Jan 2016 - Dec 2016

      Queensland, Australia Leading the development of community fundraising and local corporate partnerships across Queensland to deliver on Make-A-Wish's mission to grant wishes for kids and teenagers who are battling life-threatening illnesses. I provide support to the volunteer branches with their fundraising events and activities across QLD. This consists of event registration, logistics, insurances, copywriting, strategy and budgeting. Delivering exceptional customer service and further supporting theโ€ฆ Show more Leading the development of community fundraising and local corporate partnerships across Queensland to deliver on Make-A-Wish's mission to grant wishes for kids and teenagers who are battling life-threatening illnesses. I provide support to the volunteer branches with their fundraising events and activities across QLD. This consists of event registration, logistics, insurances, copywriting, strategy and budgeting. Delivering exceptional customer service and further supporting the fundraising team to maximise the fundraising result. Show less

    • Australia
    • Financial Services
    • 1 - 100 Employee
    • Copywriter
      • Dec 2010 - Feb 2015

      As one of Australiaโ€™s leading fin-tech brands, Nimble has earned itself a place on the BRW Fast 100 list three years running. Setting out to redefine what micro-loans mean in an industry filled with negative connotations, Nimble have created something incredibly unique, intelligent, trustworthy and transparent. I joined the Nimble marketing team in 2010 as their copywriter, crafting copy for web, social and internal comms. I provided writing support for all areas of the company;โ€ฆ Show more As one of Australiaโ€™s leading fin-tech brands, Nimble has earned itself a place on the BRW Fast 100 list three years running. Setting out to redefine what micro-loans mean in an industry filled with negative connotations, Nimble have created something incredibly unique, intelligent, trustworthy and transparent. I joined the Nimble marketing team in 2010 as their copywriter, crafting copy for web, social and internal comms. I provided writing support for all areas of the company; call centre, marketing team, HR, legal and company profiles. I oversaw the email marketing strategy and implementation, as well as monthly blog posts. Some of the skills I acquired include; direct response copywriting, persuasive writing, EDM strategy, blogging, social media planning, app copy and company culture building. Show less

    • Australia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Young Social Pioneer
      • Aug 2013 - Jul 2014

      Australia Over ten years, Young Social Pioneers has become a powerful community of trailblazers who use their initiative, imagination and resourcefulness to address some of societyโ€™s most pressing challenges. The program is designed to back and support young people with the initiative, drive and ideas to lead change in their communities and across the planet. An alumni of 300 Young Social Pioneers now count on one another for opportunities and support and regularly come together to collectivelyโ€ฆ Show more Over ten years, Young Social Pioneers has become a powerful community of trailblazers who use their initiative, imagination and resourcefulness to address some of societyโ€™s most pressing challenges. The program is designed to back and support young people with the initiative, drive and ideas to lead change in their communities and across the planet. An alumni of 300 Young Social Pioneers now count on one another for opportunities and support and regularly come together to collectively achieve impact. Show less

Education

  • Bond University
    Graduate Diploma of Psychological Science
    2021 - 2023
  • Queensland University of Technology
    Master of Business, Marketing
    2012 - 2013
  • QUT (Queensland University of Technology)
    Bachelor of Business / Bachelor of Creative Industries, Marketing/Television
    2007 - 2010
  • Somerset College
    High School
    2000 - 2006

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