Experience

TIBU Health

• Kenya
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Manager

  • Dec 2022 - Present

  ▶️ Key Contributions & Results: ✦ Establishing optimal brand positioning, identify consumer target audiences, and develop marketing and brand plans with specific objectives across different channels and segments. ✦ Developing, implementing and executing strategic marketing plans in line with the business strategies and goals, including medical marketing strategies for pharmaceutical products. ✦ Overseeing branding, advertising, and promotional campaigns, including management of external agencies and stakeholders across multiple communication channels (mass media, out of home, digital, trade). ✦ Developing and executing effective trade marketing campaigns. ✦ Leading execution of marketing programs from start to finish, leveraging internal support and driving collaboration. ✦ Establishing goals, objectives, and metrics for products by channels / segments. ✦ Analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. ✦ Leading new product development based on market analysis and business strategies, including brand extensions, packaging design. ✦ Identifying effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly. ✦ Coordinating marketing strategies with the sales and programmatic teams. ✦ Developing and managing the marketing department’s budget and staffing.



Nibav Home Lifts Australia

• Australia
• Mechanical Or Industrial Engineering
• 100 - 200 Employee

• Business Development Manager

  • Mar 2022 - Nov 2022

  Identified new business opportunities among existing customers, conducting market research, generating new business and overseeing the key projects to ensure efficient delivery of value to the customers. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ▶️ Key Contributions & Results ✦ Conducted market research to determine market requirements for existing and future products including carrying out regular customer surveys. ✦ Identified business growth opportunities and designed sales enhancement strategies accordingly. ✦ Delivered engaging sales presentations to new clients, explained technical information in simplified language to promote sale of Home Elevators and increase client base . ✦ Designed and implemented a strategic business plan that expanded company’s customer base and ensured its strong presence. ✦ Coordinated day-to-day management of Key Accounts and ensured customer-company relationship and trust was maintained and increased up selling within accounts. ✦ Developed key relationships with existing Corporate customer and introduced solutions that were innovative and provided value relative to the customer’s respective business needs.



UCMAS Kenya Ltd.

• Nairobi, Kenya

• Senior Business Development Officer .

  • Apr 2019 - Aug 2021

  ▶️ Key Achievements: 🏆 Grew customer acquisition rates by 32% by employing a person-centred approach. 🏆 Penetrated into previously untapped markets through superior research skills and innovative marketing strategies resulting to market expansion and revenue growth of 60% from the new market. 🏆 Developed a set of standardized sales proposals which were used in a variety of sales pitches, making it easy for Education representatives to handle prospecting work. 🏆 Decreased customer dissatisfaction by 90% by conducting a survey to determine causes of low sales and implementing counter measures in the assigned territory. 🏆 Retained the company’s top customers in the wake of Covid -19, by devising and presenting them with discount options. 🏆 Achieved growth and hit sales targets (customer acquisition, retention and revenue growth targets) by successfully managing the sales process in the assigned region. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ▶️ Key Contributions & Results ✦ Provided insights to aid in the in preparation and implementation of a sound marketing strategy. ✦ Conducted research to identify new markets / prospective clients and customer needs. ✦ Provided accurate sales quotations to clients and followed up on them to ensure they were converted into sales. ✦ Presented solutions to Clients demonstrating clear business value, engaging in large scale, complex contracts negotiations. ✦ Managed relationships with customers through phone calls, emails and visits to ensure customer retention and satisfaction. ✦ Undertook regular market research and availed market intelligence on demand patterns, pricing new opportunities and competitor activities. ✦ Coordinated implementation of Go-To market campaigns to reach the target market in a timely manner and ensure quicker return on investment. ✦ Conducted client visits for existing and potential outlets in order to achieve the given sales targets and ensure sustained business growth.



SimplifyIT

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Sales Representative

  • Apr 2017 - Nov 2018

  ▶️ Key Achievements: 🏆 Successfully generated a lead of 40 corporate accounts, out of which 20 were realized as a high business giving customers. 🏆 Identified 3 emerging markets as a potential for growth, resulting in the company’s expansion in the industry. 🏆 Increased customer base from 50% to 90% within 7 months by employing strategic sales initiatives. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ▶️ Key Contributions & Results ✦ Managed sales of the company’s Microsoft 365 Software solutions through direct sales and channel sales. ✦ Lead generation including but not limited to contacting new and existing customers, preparing and sending quotations and responding to customer queries. ✦ Ensured consistent, profitable growth in sales revenues and channel growth through positive planning, as well as coordinating lead generation and marketing efforts. ✦ Performed sales activities on major accounts and negotiated sales price and discounts. ✦ Developed relationships with key decision makers to understand what was required to add value in boosting revenue growth and exceeding customer expectation. ✦ Managed and grew client relationships. This included conducting regular business reviews and taking a consultative, seller approach to increase client investments. ✦ Built trusted relationships with clients through world class service, as well as identifying and proactively recommending IT Software custom solutions. ✦ Built and maintained relationships with customers, conducted joint customer meetings which led to retention of key accounts, increased volumes and profitability. ✦ Provided daily/weekly timely reports on business development activities such as sales projections, trends, timelines, pipeline and closed sales.



Bridge

• Kenya
• Education Administration Programs
• 500 - 600 Employee

• Academy Manager

  • Sep 2014 - May 2016

  ▶️ Key Achievements: 🏆 Instituted systems and procedures for general Accounting and Human resource functions, which brought more consistency and reduced errors. 🏆 Reduced cash outflow significantly by negotiating for credit limit extension and partial payments. Maintained adequate and effective internal control processes which improved month end close and reporting cycles, ensured timely and accurate reporting. 🏆 Coordinating staff wellness initiatives, staff retreats and other staff engagement activities which has increased employee satisfaction, production and retention. 🏆 Reduced operational expenses by 40% in the Academy through introducing of budget lines on all expenditures. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ▶️ Key Contributions & Results ✦ Spearheaded office budgeting, ordering stock and office supplies, maintaining records, creating and updating inventories, scheduling appointments and provided support to troubleshooting challenges where needed. ✦ Led and coached a team of 12 to successful completion of daily assignment. Selected to lead our company culture change management champion team. ✦ Arranged staff meetings and client’s meetings which made the company a success by coming out with new projects. ✦ Kept detailed and up-to-date records of all administration documents including lease and rental agreements, supplier contracts, and staff work sheets. ✦ Maintained overall standard of the office space including liaising with cleaning services and keeping an equipment inventory of all capital, fixture and fittings in good condition. ✦ Established and maintained computerized databases of the organization’s contacts, service providers and other relevant information as required.



GIMA Investments .

• Nairobi, Kenya

• Office Administrator

  • Jan 2013 - Aug 2014

  ▶️ Key Achievements: 🏆 Increased customer satisfaction levels and maintained high satisfaction rate through responding to Customer requests courteously and professionally, with interest, urgency and care. 🏆 Handled massive internal and external emails in the office with less than a 1% error rate. 🏆 Received a merit raise for strong attention to detail, exemplary customer service and team-player attitude. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ▶️ Key Contributions & Results ✦ Managed the office diary/calendar, scheduled internal/external meetings, planned business itineraries, end-to-end travels, and processed expenses. ✦ Scheduled meetings and coordinated related logistics such as room bookings, refreshments, and document preparation for all attendees. ✦ Served as the first point of contact for all internal and external customers. ✦ Ensured timely opening of the Office and availability of all essential services, supplies, stationery, visibility materials and amenities to staff and visitors. ✦ Handled customer inbound calls (50 – 100 📞per day) with an overall customer satisfaction score of 100% and a call success rate of above 98%. ✦ Received, sorted and recorded incoming and outgoing mail for delivery to appropriate staff and/or dispatch.



Tropical Heat Group

• Kenya
• Food and Beverage Services
• 1 - 100 Employee

• Sales and Marketing Assistant

  • May 2011 - Oct 2012

  ▶️ Key Achievements: 🏆 Identified target markets and established successful plans to develop them – resulting to 80% additional revenue from the new markets. 🏆 Built and strengthened Brand loyalty by providing support to the trade through regular visits, accurate communication, problem solving, specialized advice and fair trade. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ▶️ Key Contributions & Results ✦ Maximized market share, sales and profitability of the Tropical Heat ( TH) Products through prospecting, acquiring and developing long term sustainable business relationships with the Company target clients in the assigned regions. ✦ Managed and serviced existing outlets while prospecting and developing new accounts with a focus on building long term customer relationships and increasing sales revenue. ✦ Presented Tropical Heat Products to potential customers demonstrating clear business value, engaging in negotiations and closing the deal. ✦ Achieved customer visit hit rate, trade coverage, visit frequency and outlet visit plan in order to maximize route effectiveness and efficiency. ✦ Ensured retail outlets in the Region were well branded according to Tropical Heat brand guidelines in order to create awareness through visibility and enhance in-store visibility of key brands in the outlets. ✦ Undertook regular market research and availed market intelligence on demand patterns, pricing new opportunities and competitor activities. ✦ Maximized all opportunities in the process of closing a sale, contributing to an increased market share for TH products. ✦ Ensured optimal availability of products , product quality and freshness through stock management, orientation to the trade and reporting on supply chain and product issues. ✦ Prepared timely and accurate records of all sales and prospecting activities including sales calls, presentations, closed sales, and follow-up activities within the assigned territory .