Ed Cassell
Director Of Business Development at PlanetOne- Claim this Profile
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Topline Score
Bio
Thomas Jordan
I have had the pleasure of being a part of Ed's team in my last two positions with Avnet. What I enjoyed most about working with Ed is that he could quickly adapt himself as an asset to the strategy, adding value by his participation. I believe his success stems from his ability to quickly align with a firms business model and suggest plans that increase revenue from the firms base, while also helping new customer acquisition. In addition, he brings a creative dimension to suggesting business model changes, and career plan suggestions for his team members.
Kevin Hsu
Ed is one of the best sales managers I've worked with. He has great relationships with all of the accounts in his territory. He's a straight shooter, and that's what customer's respect about him. During my brief time working with Ed we've engaged with several new customers in the SAN market, and he was the main catalyst that enabled us get designed in to these key accounts. Very detailed oriented, has profiles of every customer we visit. Doesn't play the politics game, and does what's best for the company as a whole. Would be a great asset to any company looking for a strong sales manager in the storage market.
Thomas Jordan
I have had the pleasure of being a part of Ed's team in my last two positions with Avnet. What I enjoyed most about working with Ed is that he could quickly adapt himself as an asset to the strategy, adding value by his participation. I believe his success stems from his ability to quickly align with a firms business model and suggest plans that increase revenue from the firms base, while also helping new customer acquisition. In addition, he brings a creative dimension to suggesting business model changes, and career plan suggestions for his team members.
Kevin Hsu
Ed is one of the best sales managers I've worked with. He has great relationships with all of the accounts in his territory. He's a straight shooter, and that's what customer's respect about him. During my brief time working with Ed we've engaged with several new customers in the SAN market, and he was the main catalyst that enabled us get designed in to these key accounts. Very detailed oriented, has profiles of every customer we visit. Doesn't play the politics game, and does what's best for the company as a whole. Would be a great asset to any company looking for a strong sales manager in the storage market.
Thomas Jordan
I have had the pleasure of being a part of Ed's team in my last two positions with Avnet. What I enjoyed most about working with Ed is that he could quickly adapt himself as an asset to the strategy, adding value by his participation. I believe his success stems from his ability to quickly align with a firms business model and suggest plans that increase revenue from the firms base, while also helping new customer acquisition. In addition, he brings a creative dimension to suggesting business model changes, and career plan suggestions for his team members.
Kevin Hsu
Ed is one of the best sales managers I've worked with. He has great relationships with all of the accounts in his territory. He's a straight shooter, and that's what customer's respect about him. During my brief time working with Ed we've engaged with several new customers in the SAN market, and he was the main catalyst that enabled us get designed in to these key accounts. Very detailed oriented, has profiles of every customer we visit. Doesn't play the politics game, and does what's best for the company as a whole. Would be a great asset to any company looking for a strong sales manager in the storage market.
Thomas Jordan
I have had the pleasure of being a part of Ed's team in my last two positions with Avnet. What I enjoyed most about working with Ed is that he could quickly adapt himself as an asset to the strategy, adding value by his participation. I believe his success stems from his ability to quickly align with a firms business model and suggest plans that increase revenue from the firms base, while also helping new customer acquisition. In addition, he brings a creative dimension to suggesting business model changes, and career plan suggestions for his team members.
Kevin Hsu
Ed is one of the best sales managers I've worked with. He has great relationships with all of the accounts in his territory. He's a straight shooter, and that's what customer's respect about him. During my brief time working with Ed we've engaged with several new customers in the SAN market, and he was the main catalyst that enabled us get designed in to these key accounts. Very detailed oriented, has profiles of every customer we visit. Doesn't play the politics game, and does what's best for the company as a whole. Would be a great asset to any company looking for a strong sales manager in the storage market.
Experience
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PlanetOne is now AVANT
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Director Of Business Development
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Feb 2020 - Present
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Ingram Micro
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Director, Partner Transformation
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May 2016 - Jan 2020
Ingram Micro helps businesses fully realize the promise of technology™—helping them maximize the value of the technology that they make, sell or use. With its vast global infrastructure and focus on cloud, mobility, technology lifecycle, supply chain and technology solutions, Ingram Micro enables business partners to operate more efficiently and successfully in the markets they serve. No other company delivers as broad and deep a spectrum of technology and supply chain services to businesses around the world. Show less
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Avnet Technology Solutions
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Director, Client Executive Team
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May 2009 - Feb 2016
is one of the largest distributors of electronic components, including connectors and semiconductors; technology solutions, computer products and embedded technology. Avnet connects the world's leading technology manufacturers with a broad base of more than 100,000 customers by providing cost-effective value-added services and solutions. is one of the largest distributors of electronic components, including connectors and semiconductors; technology solutions, computer products and embedded technology. Avnet connects the world's leading technology manufacturers with a broad base of more than 100,000 customers by providing cost-effective value-added services and solutions.
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Sr. Manager, Storage Systems
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Feb 2008 - Jan 2010
Storage Solutions Group is an industry leader in optical and hard disk drives, as well as a wide range of flash memory-based products like Solid State Drive (SSD), Hybrid Hard Drive and embedded or removable storage that are widely used in the enterprise, computer, and mobile markets. Storage Solutions Group is an industry leader in optical and hard disk drives, as well as a wide range of flash memory-based products like Solid State Drive (SSD), Hybrid Hard Drive and embedded or removable storage that are widely used in the enterprise, computer, and mobile markets.
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HGST, a Western Digital brand
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United States
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Computer Hardware
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700 & Above Employee
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National Sales Manager
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Jun 2004 - Feb 2008
Manage OEM and channel field sales team in North America. Major focus on account penetration, new account development, and market share attainment within RAID subsystem, security surveillance, direct market resellers, retail, and external storage market segments. Grew North America mobile hard drive channel market share to greater than 30%. Manage OEM and channel field sales team in North America. Major focus on account penetration, new account development, and market share attainment within RAID subsystem, security surveillance, direct market resellers, retail, and external storage market segments. Grew North America mobile hard drive channel market share to greater than 30%.
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Quantum
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Director, Channel Sales
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Apr 2003 - Dec 2003
DIRECTOR OF CHANNEL SALES Develop and direct strategy for distribution, value-added resellers, and direct marketing sales channels. Managed distribution, direct marketing, and inside sales teams by implementing account management planning and metrics tools that improved customer satisfaction, grew market share and increased North America sales out by 10% quarter on quarter. Market share position rocketed from #5 to #2 at CDW within a six - month period DIRECTOR OF CHANNEL SALES Develop and direct strategy for distribution, value-added resellers, and direct marketing sales channels. Managed distribution, direct marketing, and inside sales teams by implementing account management planning and metrics tools that improved customer satisfaction, grew market share and increased North America sales out by 10% quarter on quarter. Market share position rocketed from #5 to #2 at CDW within a six - month period
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Program Director
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1997 - 2002
Directed North American OEM Channel field sales team. Managed Avnet, a worldwide electronics distributor, and a global account team which generated 100% year-on-year sales out growth. Increased market share to 70% overall and grew net revenue in first year from $2M to $40M quarterly. Managed North America Western Regional Distributor base: Avnet, Bell Micro, Ingram Micro, Microland, Savoir, and Wyle. Oversaw account executive team that developed demand creation programs which maximized IBM and distributor finished goods inventory and increased IBM market share within respective accounts. Led Western Region OEM channel field sales team to a 200% year on year growth by implementing effective field sales strategy. Sales Manager of the Year – 1999. Show less
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MNO Sales Manager
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1991 - 1997
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Education
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1978 - 1981
Merrimack College
BA, Political Science
Community
