Experience

Cast

• United States
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Chief Customer Officer

  • Jan 2021 - Present

  San Francisco, California, United States Cast is a place to discover wonder-filled fine jewelry. We are on a mission to invite everyone to experience the joy of fine jewelry. Our exclusive collections are created with some of the world’s most inventive jewelry designers and artists. Each piece is chic, unexpected and timeless. With the regular introduction of new collections and designers, there is always something new to discover. Welcome to Cast. Let your treasure hunt begin. As Chief Customer Officer, I lead marketing… Show more Cast is a place to discover wonder-filled fine jewelry. We are on a mission to invite everyone to experience the joy of fine jewelry. Our exclusive collections are created with some of the world’s most inventive jewelry designers and artists. Each piece is chic, unexpected and timeless. With the regular introduction of new collections and designers, there is always something new to discover. Welcome to Cast. Let your treasure hunt begin. As Chief Customer Officer, I lead marketing, merchandizing, and CX to share #CastWonder with our clients and drive Cast growth. Show less



Cadence OTC

• United States
• Retail Health and Personal Care Products
• 1 - 100 Employee

• Strategic Advisor

  • Jul 2020 - Present

  San Francisco Bay Area



Daley Consulting Group

• Founder

  • 2019 - Present

  San Francisco Bay Area Partnering with clients to drive sales growth and ROI by finding whitespace opportunities, crafting disruptive brand strategies and compelling content, building nimble product innovation pipelines, and developing winning go-to-market plans. Clients span a variety of consumer categories including beauty, apparel, luxury goods, food and beverage, and health and wellness. Client projects: • Foundational consumer insights and brand positioning • Core value prop message and… Show more Partnering with clients to drive sales growth and ROI by finding whitespace opportunities, crafting disruptive brand strategies and compelling content, building nimble product innovation pipelines, and developing winning go-to-market plans. Clients span a variety of consumer categories including beauty, apparel, luxury goods, food and beverage, and health and wellness. Client projects: • Foundational consumer insights and brand positioning • Core value prop message and content development • Go to market planning including media mix, content, social and influencer marketing • Product innovation ideation, pipeline expansion strategies, and assortment optimization Show less



Cornell Johnson Graduate School of Management

• United States
• Higher Education
• 200 - 300 Employee

• Guest Lecturer and Marketing Mentorship Program Executive Coach

  • 2015 - Present

  Ithaca, New York Area



Blue Nile

• United States
• Retail
• 500 - 600 Employee

• Chief Marketing Officer

  • 2017 - 2018

  Greater Seattle Area Blue Nile, a Bain Capital-backed enterprise, is the leading on-line retailer of diamonds and fine jewelry in the US. Responsible for customer acquisition, retention and creative content. Delivered new customer acquisition through expansion into new channels; built brand credibility and customer engagement through content and social community; and modernized the Blue Nile brand positioning and consumer experience.



E.L.F. BEAUTY

• United States
• Personal Care Product Manufacturing
• 300 - 400 Employee

• Senior Vice President & Chief Marketing Officer

  • 2014 - 2017

  San Francisco Bay Area e.l.f. Cosmetics, a TPG-backed publicly traded company (NYSE: ELF), is one of the fastest growing beauty companies in the US fueled by a nimble innovation model and an ability to engage young makeup enthusiasts. Member of senior executive team reporting to the CEO that defined a growth strategy resulting in 24% net sales CAGR and enterprise value growth ($121M to $1.2B) with e.l.f.’s IPO in 2016. Delivered double digit brand awareness, social engagement and a robust and nimble innovation… Show more e.l.f. Cosmetics, a TPG-backed publicly traded company (NYSE: ELF), is one of the fastest growing beauty companies in the US fueled by a nimble innovation model and an ability to engage young makeup enthusiasts. Member of senior executive team reporting to the CEO that defined a growth strategy resulting in 24% net sales CAGR and enterprise value growth ($121M to $1.2B) with e.l.f.’s IPO in 2016. Delivered double digit brand awareness, social engagement and a robust and nimble innovation pipeline that supports over 100 new product launches each year. Responsibilities expanded in 2015 to include growth strategy and P&L delivery of the eCommerce business. Show less



RB / Schiff Nutrition International

• Manufacturing
• 1 - 100 Employee

• Vice President of Marketing, New Products

  • 2011 - 2014

  San Francisco Bay Area Schiff Nutrition, a TPG-backed publicly traded company (NYSE: SHF), has been a leader in the $29B nutritional supplements category for over 75 years. Responsible for developing a robust innovation pipeline for Schiff’s brands including Airborne, MegaRed, and Move Free. Member of leadership team that defined a growth strategy resulting in the doubling of sales in less than two years and a $1.4B acquisition by Reckitt Benckiser. Delivered strong sales growth through innovation. Delivered… Show more Schiff Nutrition, a TPG-backed publicly traded company (NYSE: SHF), has been a leader in the $29B nutritional supplements category for over 75 years. Responsible for developing a robust innovation pipeline for Schiff’s brands including Airborne, MegaRed, and Move Free. Member of leadership team that defined a growth strategy resulting in the doubling of sales in less than two years and a $1.4B acquisition by Reckitt Benckiser. Delivered strong sales growth through innovation. Delivered a pipeline valued in excess of $100MM and established a new approach and processes for innovation that cut average time from concept to market launch in half. Led strategic review and turn around of Schiff’s Move Free joint health supplement brand valued at $100MM+ in sales (#2 brand in the joint health category). Delivered double-digit growth and successfully reversed declining sales trend. Show less



Pacific Gas and Electric Company

• United States
• Utilities
• 700 & Above Employee

• Director, Solutions Marketing

  • 2010 - 2011

  San Francisco Bay Area Solutions Marketing educates PG&E’s 15MM customers on ways to save energy through multiple marketing channels including direct, digital, and dedicated sales force. Led development, execution and measurement of marketing strategies to acquire and enroll customers into PG&E’s energy efficiency and “green tech” products and services. Led team of 60 marketers and multiple creative agencies. Responsible for budget management and coordinating outreach efforts across 10 departments.

• Director, Corporate Brand Strategy

  • 2007 - 2010

  Led development and launch of PG&E’s first integrated brand strategy and corporate identity guidelines. Drove alignment to brand strategy and key performance metrics with CEO and top 40 officers. Led strategy approval from Board of Directors. Managed execution and governance of new identity guidelines that integrated, simplified and delivered a more cost effective look, tone and feel to internal and external materials.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager, FutureWorks

  • 2005 - 2007

  Cincinnati Area, KY FutureWorks supports start-up ventures yielding step-change innovation and corporate growth opportunities. Responsible for leading test market and national expansion marketing plans for a high-end “dry-paint” wall treatment representing P&G’s first entrée into the home décor category. Led launch of product into The Home Depot, online and direct response TV retail channels. Product outperformed benchmark sales by 38%. Successfully proved a $100MM+ annual revenue opportunity.

• Brand Manager, Charmin New Business Development

  • 2004 - 2005

  Cincinnati Area, KY Charmin bath tissue is a $1B+ business for P&G. Responsible for growing volume share of Charmin bath tissue by leading the launch of Charmin Ultra Strong - an upgrade and repositioning of half of the Charmin business. Also responsible for growing sales of Freshmates wipes with limited budget and staff resources.

• Assistant Brand Manager, Crest Whitestrips (new business development)

  • 2002 - 2004

  Cincinnati Area, KY Responsible for growing Crest Whitestrips business by leading the launch of Crest Whitestrips Premium. Led new strategy and campaign execution to position Crest Whitestrips Premium as a beauty vs. health care product. Year 1 sales beat target (114 index vs. goal). Initiative was the second-best new non-food product launched that year within food/drug/mass outlets. Product achieved 40% dollar share first year in market (152 index vs. goal).

• Assistant Brand Manager, Crest Whitestrips (base business)

  • 2000 - 2002

  Cincinnati Area, KY Part of team that launched Crest Whitestrips and delivered delivered 60% market share and $250MM in incremental annual revenue. Responsible for development of Crest Whitestrips marketing elements including trade promotions and in-store marketing, PR/influencer outreach, online marketing and creative development (online, TV, print, radio, OOH).