Eda Dereli

Marketing Manager at Polyethics Industries Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
North York, Ontario, Canada, CA
Languages
  • Turkish Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Russian Professional working proficiency
  • German Professional working proficiency
  • French Limited working proficiency

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5.0

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Aysel AYDIN

You rarely come across standout talent like Eda. Eda’s ability to build effective relationships and to keep everyone involved was unlike any I’ve seen before and made a dramatic difference in the productivity level of our global marketing team. She’s always willing to lend a hand to anyone who needs it. Watching her adapt to our ever-changing business landscape was an inspiration! Her ability to overcome challenges with a smile made her stand out as a cut above the rest! During the 12 years she worked with me, she took roles in many different teams and countries. She managed each of her projects with the utmost professionalism and earned being promoted from a junior level role up to a global marketing manager role who is responsible for multicultural teams in a matrix organization. She is highly skilled at new product development, brand building, consumer insights gathering, integrated marketing campaigns, new business development, project planning, feasibility studies, start-ups, and many more. We would continue working with her for many more years unless she decided to move to Canada. As a team member or a leader, Eda earns my highest recommendation.

Natalia Masko

I have known Eda for seven years in her professional business-leading role. Eda is an outstanding leader with a revolutionary way of thinking. Her brilliant skills, together with a commitment to company interests, make her an asset to any company. I was lucky to be a part of Eda’s marketing team in Russia while Hayat Company business was set up. Hayat’s launch in Russia has been one of the most successful start-up projects in recent years. As a result of Eda’s strong leadership and her dedicated team, Hayat became 2nd player in the Russian market in an extremely short period. Eda is a leader whom you can always ask for advice and approach to discuss new opportunities to find new ways and solutions. Her deep knowledge of the CPG market and her circle of business acquaintances make Eda one of the brightest persons in the business area. Such professionals as Eda will always be in demand at any business. I am sure that any company under her management and with her participation will achieve significant results.

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Credentials

  • Learning Elementor for WordPress Design
    LinkedIn
    Aug, 2023
    - Nov, 2024
  • SEO
    HubSpot Academy
    Dec, 2022
    - Nov, 2024
  • Backlink Management
    Semrush
    Dec, 2022
    - Nov, 2024
  • Local SEO Course with Greg Gifford
    Semrush
    Dec, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Oct, 2022
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google Digital Academy (Skillshop)
    Sep, 2022
    - Nov, 2024

Experience

    • Canada
    • Consumer Goods
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2023 - Present

    • Canada
    • Security and Investigations
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jun 2022 - Present

      * Develops and executes the strategy for the online presence of the company * Develops and executes the strategy for the online presence of the company

    • Canada
    • Higher Education
    • 700 & Above Employee
    • Tutor @ Lambton College Tutoring Centre (Volunteer)
      • Jun 2022 - Jan 2023

    • Student Ambassador
      • Jul 2022 - Sep 2022

    • Türkiye
    • Manufacturing
    • 700 & Above Employee
    • Brand Developer Marketing Manager (Molped)
      • Feb 2020 - Jan 2022

      * Led the global strategy development of the hygienic pad brand "Molped"* Developed and executed go-to-market strategies for the launch of Molped in Egypt and Pakistan

    • Global Marketing Manager (Papia, Familia, Teno, Nelex)
      • Dec 2016 - Jan 2020

      * Managed over 10 Mio USD marketing budget within the Middle East, Eastern Europe & Africa region * Led the global & local NPD development process for six factories * Managed the strategic pricing and P&L of the global tissue business* Supervised cross-cultural marketing teams in seven different countries

    • Business Development Marketing Manager (Tissue category)
      • Mar 2016 - Dec 2016

      * Developed strategic go-to-market plans for new country entries

    • Country Marketing Manager
      • Oct 2013 - Mar 2016

      * Led the start-up business in Russia for all company brands under the tissue, hygiene, and household cleaning categories* Achieved 7,9% market share within a year after the launch * Hired the entire marketing department for Russian business and ensured their adaptation to the company culture

    • Senior Brand Manager
      • Jan 2013 - Sep 2013

    • Brand Manager
      • Jan 2010 - Dec 2012

      Responsible for marketing activities of Hayat tissue brands in Turkey & the export markets (Bulgaria, Azerbaijan, Georgia, Algeria, Moldovia, Morocco, and Iraq)

    • Türkiye
    • Manufacturing
    • 700 & Above Employee
    • Brand Manager
      • Feb 2008 - Dec 2009

      Responsible for the napkin and facial tissue categories under Selpak, Solo, and Servis brands in Turkey

    • Assistant Brand Manager
      • Feb 2006 - Jan 2008

Education

  • Lambton College
    Postgraduate Degree, Digital Communication and Media/Multimedia
    2022 - 2023
  • Boğaziçi University
    Bachelor of Arts - BA, Business Administration focused on marketing
    2000 - 2005
  • Istanbul Erkek Lisesi
    1992 - 2000

Community

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