Eda Ozbek Gurol, PMP
Group Manager at CignaTurkiye- Claim this Profile
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Bio
Experience
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CignaTurkiye
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Insurance
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200 - 300 Employee
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Group Manager
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Feb 2021 - Present
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TM Performance Management and Business Development Manager
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Feb 2017 - Feb 2021
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Cigna Finansemeklilik
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Project Management Office
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Project Manager, PMP
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Apr 2015 - Feb 2017
*Project Management Activities including Project initiation, planning, execution, monitoring and controlling, and closing processes. *Project Management on Sales and Marketing, Finance, Regulation, Operational Excellence.Business areas *Project Prioritization Process Execution: Prioritization Exco & Small Projects quarterly, Planning the IT Resources and Projects, Managing and Reporting the Status of Exco Projects, *Business Continuity Plan Responsibilities; Prepare / Update the Business Continuity Plan, Coordinate the execution and tests of Business Continuity Plan, Prepare detailed plan on scenario based, Call tree integration *Improvements in Portfolio and Project Management Projects in “Project Management Office” as a Project Manager; -Insurance Core System Conversion from Oracle to .Net Project -Digital Approval Platform -Product Sales via Bank's Mobile App -ATM Integration of TT Loan -Limit Insurance Product -Speech Analytics POC -Credited life policy project (new regulation) - New Addendum Structure and Life Application form revisions -Instant Credit Integration -Premium Demo for Test Environment -SME Cloud -Long Term PA and Bankruptcy Show less
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CignaTurkiye
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Insurance
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200 - 300 Employee
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Customer Value Management
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Jan 2013 - Apr 2015
Management and deployment of Customer Journey Mapping for pension and Voice of Partner studies. Leading the process in local and auditing the action plansPreparation of market reports, competitive analysis and product benchmarks together with sales & marketing teams’ support in order to understand market Dynamics clearlyManagement of Customer campaigns & Email Marketing Co-Leading and organization of CRM Project including all phases. (Pre-purchase, ımplementation, tests)examining and identifying every customer touchpoint (via mail, email, sms) and the creation of a comprehensive customer interaction roadmap in order to improve customer satisfaction and deepen customer relations within our system capabilities.Carried out segmentation efforts and makes effective use of the information management system to acquire new data within the scope of such segmentation efforts by confirming and updating the accuracy of the information of existing customers, in order to support sales and distribution channels;Built value segmentation for Pension customers for classification between different type of customers. Show less
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analytical marketing
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Jan 2012 - Jan 2013
Designed the infrastructure allowing monitoring on branch basis and carried out works aiming to increase the branch productivity. Also monitored productivity of the sales channels and analyzed the interchannel profitabilityPrepared, managed and monitored the processes related to the preparation of ad hoc and routine reports at the designated time and frequency for the management of Cigna Finans and Finansbank, Also designed and automatized the required infrastructure of Finansbank Campaigns carried out periodically.Provided project management support to the respective units, as part of its efforts to ensure quality and continuity of data exchange between units, by making use of the existing information Management system in order to rapidly cover the needs during the development of new projects, being aware of the technical and reporting capabilities of the software used by Cigna Finans; provide service support to the Company’s senior management during the decisionmaking process by analyzing domestic and foreign sector data in the life insurance and individual pension categories and by examining the status of the market, sector’s growth and sector-specific behavior in order to evaluate the market according to its dynamics;Prepared necessary reports and analysis for Sales Budget preparation (lapse, renewal rates etc) Show less
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CignaTurkiye
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Insurance
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200 - 300 Employee
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sales budget and reporting
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Nov 2007 - Nov 2007
Ensured management, development, system integration and control of the Cigna Finans, Finansbank branch and alternative sales channels’ personnel commission systems as well as delivery of the progress payment bills to Finansbank Human Resources group correctly and in due time. Prepared and managed ad hoc, routine and sales team campaign reports at the designated time and frequency Ensured management, development, system integration and control of the Cigna Finans, Finansbank branch and alternative sales channels’ personnel commission systems as well as delivery of the progress payment bills to Finansbank Human Resources group correctly and in due time. Prepared and managed ad hoc, routine and sales team campaign reports at the designated time and frequency
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Solmaz
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Türkiye
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Transportation, Logistics, Supply Chain and Storage
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200 - 300 Employee
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Customer Representative
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Nov 2005 - Nov 2007
Responsible for imports and exports of the assigned companies’ goods.(approximately 10 companies from aviation to navigation industries) Enabled relations with customs and provided necessary permissions&documents Responsible for imports and exports of the assigned companies’ goods.(approximately 10 companies from aviation to navigation industries) Enabled relations with customs and provided necessary permissions&documents
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Education
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İstanbul Üniversitesi
Economics