Ed Roberts
Founder at Fresh Air Therapy- Claim this Profile
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Bio
Credentials
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Advanced Content Marketing
LinkedInOct, 2020- Oct, 2024
Experience
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Fresh Air Therapy
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Mental Health Care
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1 - 100 Employee
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Founder
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Jan 2022 - Present
Online Therapy Online Therapy
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Speakeasy
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Consumer Services
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SVP & Principal Consultant
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Aug 2019 - Dec 2021
Consulted with 37 active accounts in the areas of succession planning, high potential development, and growing consultative and collaborative communication skills. Often working in Agile environments, the goal was to help teams create awareness and alignment on strategic plans to make it easier to move projects forward and influence decisions.
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VP of Business Development
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Nov 2006 - Jul 2019
Established and grew book of business that provided primarily incremental sales revenue to firm. Utilized business development strategies that included re-establishing business relationships with former clients and past participants, growing existing client relationships, and identifying and connecting with new clients not in the Speakeasy system.
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Ed Roberts Consulting
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China
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Information Technology & Services
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Principal Owner
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May 2004 - Oct 2006
Consulting practice focused on business planning, strategic development, and field marketing. Consulting practice focused on business planning, strategic development, and field marketing.
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Arby's
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Retail
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1 - 100 Employee
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Senior Director, Field Marketing
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Nov 2000 - Apr 2004
Responsible for 62 DMA’s representing over 900 restaurants and approximately $750MM in sales. Managed 16 marketing co-ops providing strategic leadership, calendar planning guidance, menu analysis, and consumer intelligence. Developed strong working relationships with corporate operations and the franchise community through collaboration and responsiveness. Responsible for the two largest franchise operators in the Arby’s system. Responsible for 62 DMA’s representing over 900 restaurants and approximately $750MM in sales. Managed 16 marketing co-ops providing strategic leadership, calendar planning guidance, menu analysis, and consumer intelligence. Developed strong working relationships with corporate operations and the franchise community through collaboration and responsiveness. Responsible for the two largest franchise operators in the Arby’s system.
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Genesis Marketing
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United States
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Advertising Services
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Principal Owner
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Apr 1997 - Oct 2000
Retained by Long John Silver’s for special marketing projects, franchise relations, and assessment of the field marketing function. Retained by Long John Silver’s for special marketing projects, franchise relations, and assessment of the field marketing function.
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Nevins Marketing Group
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United States
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Financial Services
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VP, Strategic Planning & Operations
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Mar 1994 - Mar 1997
Provided insight to senior management around new business development, research analysis, and strategic planning for this $26MM event marketing agency. Clients included Kellogg’s Company and The Coca-Cola Company. Provided insight to senior management around new business development, research analysis, and strategic planning for this $26MM event marketing agency. Clients included Kellogg’s Company and The Coca-Cola Company.
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VP of Marketing
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Nov 1985 - Apr 1993
Responsible for 410 KFC restaurants in three Canadian provinces, and 185 restaurants located in 10 U.S. states. Planned and managed combined marketing budget of $26MM. Responsible for 410 KFC restaurants in three Canadian provinces, and 185 restaurants located in 10 U.S. states. Planned and managed combined marketing budget of $26MM.
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Long John Silver's, LLC
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United States
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Restaurants
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700 & Above Employee
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Regional Marketing Manager
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Sep 1983 - Oct 1985
Responsible for 215 company and franchised restaurants in seven states with annual sales of $108MM. Responsible for 215 company and franchised restaurants in seven states with annual sales of $108MM.
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VP of Advertising
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May 1979 - Feb 1983
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Young & Rubicam
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United States
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Advertising Services
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700 & Above Employee
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Account Executive
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May 1977 - Apr 1979
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Education
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The University of Texas at Austin
BS, Advertising, Marketing