Ed Petrone

Vice President - Client Development & Product Innovation at Directions Research, Inc.
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Location
Princeton, New Jersey, United States, JE

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Experience

    • United States
    • Market Research
    • 100 - 200 Employee
    • Vice President - Client Development & Product Innovation
      • Dec 2020 - Present

      Cultivate and expand long-term client relationships by understanding business objectives, providing customized market research solutions that drive value and actionable insights (quantitative and qualitative solutions) and delivering exceptional customer service Leverage our proprietary insights 2 influence process – a foundational approach to driving business impact with our ultimate goal being to influence, not just inform Spearheaded and led a new agile surveys and omnibus product line to expand company’s portfolio, enter new markets and drive a new revenue stream. Strategically aligned and partnered with cross-functional teams for complete go-to-market strategy. Led marketing efforts to build brand awareness and generate interest Show less

    • Latvia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • VP/Sales Director/Client Manager at Engine/ORC International/Opinion Research Corporation
      • Mar 2008 - Dec 2020

      Expert in high volume strategic selling, including expanding existing customers and acquiring new logo clients, with a focus on agile, omnibus & field and tab researchConsistently exceeded sales targets over a 10 year periodAwarded as one of the highest performing sales professionals across the entire organization in 2018

    • Senior Associate/Associate Project Manager at Engine/ORC International/Opinion Research Corporation
      • Aug 2005 - Mar 2008

      Survey researcher specializing in both online and telephone research methodologies Responsible for leading new online omnibus product, including maintaining and managing panel and scripting vendor relationships, internal operations and processes, and client relationshipsResearch responsibilities included: questionnaire development, survey testing, sampling, tab plans, managing progress and quality control, data analysis, report writing, training of new staff, etc.

Education

  • Penn State University
    Bachelor of Science, Marketing
    2001 - 2005

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