Ed Hurley
Project Manager at PI Berlin- Claim this Profile
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Bio
Ed Luff
Ed Hurley is a dedicated professional with very deep knowledge of international sales and marketing of high tech systems. Ed is not afraid of hard challenges and has mastered international relatiions. As my VP of Marketing, Ed helped shape my company (high end automatic test equipment) and was instrumental in getting it off the ground. He is a delight to work with and someone that I've been proud to know over the last 35 years.
Rick Rigby
I worked with Ed for 5 years at Practical Engineering Inc. Ed organized and ran our Marketing and Sales efforts. Ed is very dedicated and did a superb job for us. Ed excelled at evaluating our market, defining product requirements with engineering, creating the marketing/sales message, delivering it to our existing customers, and developing relationships with new customers. He was equally good at "closing the sale" and organized support efforts after the sale as needed. It was a pleasure to work with Ed and I recommend him highly. He will be a significant asset to your high-tech organization.
Ed Luff
Ed Hurley is a dedicated professional with very deep knowledge of international sales and marketing of high tech systems. Ed is not afraid of hard challenges and has mastered international relatiions. As my VP of Marketing, Ed helped shape my company (high end automatic test equipment) and was instrumental in getting it off the ground. He is a delight to work with and someone that I've been proud to know over the last 35 years.
Rick Rigby
I worked with Ed for 5 years at Practical Engineering Inc. Ed organized and ran our Marketing and Sales efforts. Ed is very dedicated and did a superb job for us. Ed excelled at evaluating our market, defining product requirements with engineering, creating the marketing/sales message, delivering it to our existing customers, and developing relationships with new customers. He was equally good at "closing the sale" and organized support efforts after the sale as needed. It was a pleasure to work with Ed and I recommend him highly. He will be a significant asset to your high-tech organization.
Ed Luff
Ed Hurley is a dedicated professional with very deep knowledge of international sales and marketing of high tech systems. Ed is not afraid of hard challenges and has mastered international relatiions. As my VP of Marketing, Ed helped shape my company (high end automatic test equipment) and was instrumental in getting it off the ground. He is a delight to work with and someone that I've been proud to know over the last 35 years.
Rick Rigby
I worked with Ed for 5 years at Practical Engineering Inc. Ed organized and ran our Marketing and Sales efforts. Ed is very dedicated and did a superb job for us. Ed excelled at evaluating our market, defining product requirements with engineering, creating the marketing/sales message, delivering it to our existing customers, and developing relationships with new customers. He was equally good at "closing the sale" and organized support efforts after the sale as needed. It was a pleasure to work with Ed and I recommend him highly. He will be a significant asset to your high-tech organization.
Ed Luff
Ed Hurley is a dedicated professional with very deep knowledge of international sales and marketing of high tech systems. Ed is not afraid of hard challenges and has mastered international relatiions. As my VP of Marketing, Ed helped shape my company (high end automatic test equipment) and was instrumental in getting it off the ground. He is a delight to work with and someone that I've been proud to know over the last 35 years.
Rick Rigby
I worked with Ed for 5 years at Practical Engineering Inc. Ed organized and ran our Marketing and Sales efforts. Ed is very dedicated and did a superb job for us. Ed excelled at evaluating our market, defining product requirements with engineering, creating the marketing/sales message, delivering it to our existing customers, and developing relationships with new customers. He was equally good at "closing the sale" and organized support efforts after the sale as needed. It was a pleasure to work with Ed and I recommend him highly. He will be a significant asset to your high-tech organization.
Experience
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PI Berlin, member of the Kiwa Group
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Germany
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Renewables & Environment
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1 - 100 Employee
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Project Manager
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Apr 2019 - Present
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Sales Director
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2016 - Present
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ISRA VISION/GP Solar
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Greater Boston Area
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Business Unit Manager
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2015 - 2016
Automatic Optical Inspection (AOI) for Semiconductor and technology Automatic Optical Inspection (AOI) for Semiconductor and technology
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Spire Solar
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Netherlands
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Renewable Energy Semiconductor Manufacturing
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1 - 100 Employee
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Director Sales and Product Development
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2006 - 2015
Member of the senior management team, reporting to the Executive Vice President and working closely with the C.E.O. on strategic business development issues. Responsible for domestic and international product portfolio including developing and supporting a network of partners worldwide. • Introduced a global strategy that has been the main revenue driver for the company. • Personally opened and lead the company’s China operation, growing business from 0% to over 60% of tester product line sales. • Successfully negotiated the largest order in the company’s history with a Korean firm. • Achieved overall sales increases of approximately 200% in less than two years Show less
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AMS Direct
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Insurance
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100 - 200 Employee
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Manager Marketing and Sales
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2000 - 2006
Senior position in a small Semiconductor test company. Was responsible for all aspects of marketing for product lines including pricing, product positioning, competitive analysis, and profitability. • Conducted extensive customer interviews, customer meetings and presentations to establish basic system configuration required to meet PEIs customer needs. • Created and drove organization, actively pursuing new business at major accounts; applied technical expertise to add value and worked with engineering to define product. • Positioned, developed the message, and introduced product to the sales team and to the market. Show less
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Product/Marketing Manager
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1990 - 1999
Laser based equipment including laser trimmers, laser memory-repair, laser marking and optical subassemblies. Product Manager • Led the product teams that successfully developed laser and optics based equipment. • Coordinated in-depth market research to establish overall strategy, product specification roadmap including P&L responsibility for laser marking group. International Product Marketing Manager • Initiated development and managed wide network of representatives in the Far East, Europe and the USA. • Drove Far East sales for product line that grew from 0% to 30% of international business in less than 3 years Show less
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Education
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Northeastern University
Bachelor of Science - BS, Electrical and Electronics Engineering
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