Ed Dyer

National Sales Manager at Moor Beer Company
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Contact Information
us****@****om
(386) 825-5501
Location
Swindon, England, United Kingdom, GB

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Experience

    • United Kingdom
    • Food and Beverage Services
    • 1 - 100 Employee
    • National Sales Manager
      • Jan 2022 - Present

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Co-Owner
      • Nov 2016 - Present

      • Shareholder and board member of Craft Beer Bar, Bottleshop and Venue• Strategic management of business• All aspects of event management• Social media management• Set up and management of online retail and delivery operation • Shareholder and board member of Craft Beer Bar, Bottleshop and Venue• Strategic management of business• All aspects of event management• Social media management• Set up and management of online retail and delivery operation

    • United Kingdom
    • Food and Beverage Services
    • 1 - 100 Employee
    • Area Sales Manager
      • Feb 2015 - Nov 2021

      • Management of sales across On-Trade, Off-Trade, Wholesale and eCommerce channels.• Exposure to all aspects of brewery business.• IBD training to Beer Judging level • Management of sales across On-Trade, Off-Trade, Wholesale and eCommerce channels.• Exposure to all aspects of brewery business.• IBD training to Beer Judging level

    • Co Founder
      • Jun 2013 - Feb 2020

      Management of Independent Record LabelA&RPromotion & PR of releasesArtist Management Management of Independent Record LabelA&RPromotion & PR of releasesArtist Management

    • United Kingdom
    • Higher Education
    • 300 - 400 Employee
    • Public Relations Officer
      • May 2014 - Oct 2014

      • Temporary maternity cover contract• Managing press relationships & social media sites.• Sourcing, researching and copywriting promotional news stories & press releases.• Writing social media, prospectus, promotional publication & internal copy.• Planning and running events.• Photography for marketing purposes. • Temporary maternity cover contract• Managing press relationships & social media sites.• Sourcing, researching and copywriting promotional news stories & press releases.• Writing social media, prospectus, promotional publication & internal copy.• Planning and running events.• Photography for marketing purposes.

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR Account Manager
      • Jul 2013 - Feb 2014

      • Temporary maternity cover contract• Managing trade and consumer publicity for a number of bluechip foodservice industry accounts.• Copy writing press releases, feature article responses, industry comment pieces, awards entries.• Handling advertising scheduling, booking, copywriting and briefing.• Planning 12 month publicity schedules.• Media buying • Temporary maternity cover contract• Managing trade and consumer publicity for a number of bluechip foodservice industry accounts.• Copy writing press releases, feature article responses, industry comment pieces, awards entries.• Handling advertising scheduling, booking, copywriting and briefing.• Planning 12 month publicity schedules.• Media buying

    • Music Promoter / Music Writer / Agency Worker
      • Nov 2012 - Jul 2013

      Booking, promoting and running shows at several music venues (ongoing)Promotion and running of a successful Music Festival - The Swindon Shuffle (annual event)Various temporary assignments (driving & clerical,)Ongoing writing for The Ocelot MagazineSetting Up of Secret Chord Records Booking, promoting and running shows at several music venues (ongoing)Promotion and running of a successful Music Festival - The Swindon Shuffle (annual event)Various temporary assignments (driving & clerical,)Ongoing writing for The Ocelot MagazineSetting Up of Secret Chord Records

    • United Kingdom
    • Wholesale
    • 100 - 200 Employee
    • Area Sales Manager
      • Nov 2011 - Oct 2012

      • Managing £1.1 million portfolio of Public Sector business within the South West and South Wales – businesses including Hospitals, Universities, Local Authority Councils, Colleges, Schools and Care Homes.• Selling a product range of catering disposables & consumables, janitorial products and chemicals including bespoke printed products.• Winning new business within target sectors within specified parameters.• Managing and growing on-going business, targeting new ranges and products and regular Client relationship management.

    • Sales Manager & Copy Writer
      • May 2011 - Nov 2011

      Working on The Ocelot, a free to read entertainment magazine.Selling advertising space and writing editorial copy.Principal customer base is pubs, theatres and music venues, but a wide variety of advertisers were brought on board and managed.Advert design and presentation.Copywriting mainly music based articles.Management of website content.Temporary Contract to establish new sales area Working on The Ocelot, a free to read entertainment magazine.Selling advertising space and writing editorial copy.Principal customer base is pubs, theatres and music venues, but a wide variety of advertisers were brought on board and managed.Advert design and presentation.Copywriting mainly music based articles.Management of website content.Temporary Contract to establish new sales area

    • United Kingdom
    • Food and Beverage Services
    • 1 - 100 Employee
    • Depot Sales Manager
      • Apr 2010 - May 2011

      £25m turnover business specialising in the delivery of chilled products to the food service industry.Specialists in sandwich fillers, cooked meats and dairy products.Opening up, recruiting and running a small depot and team selling and delivering to healthcare, education and leisure outlets principally.Responsibility for managing personnel, winning new business, overall sales performance management and P&L responsibility £25m turnover business specialising in the delivery of chilled products to the food service industry.Specialists in sandwich fillers, cooked meats and dairy products.Opening up, recruiting and running a small depot and team selling and delivering to healthcare, education and leisure outlets principally.Responsibility for managing personnel, winning new business, overall sales performance management and P&L responsibility

    • Exhibition Demonstrator
      • Mar 2010 - Apr 2010

      Working at various tradeshows and events to present ranges of food service products.Clients included Santa Maria Foods, The Big Kitchen, 3663 and Parkdean Holidays. Working at various tradeshows and events to present ranges of food service products.Clients included Santa Maria Foods, The Big Kitchen, 3663 and Parkdean Holidays.

    • United Kingdom
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Business Development Manager
      • Aug 2007 - Mar 2010

      £32m+ turnover food manufacturing business, supplying food service, wholesale and retail markets, producing frozen, predominantly ethnic foods for ready meal and snacking categories. Mainly worked on 1 key wholesale account, developing and managing business through the south.Driving sales through both client depot (telesales) teams and field sales teams.Focusing on key accounts and opportunities, training and product knowledge. Development of client national accounts mainly in the travel & tourism, hotel and higher education food service sectors.Working directly with key purchasers offering menu solutions and bespoke dish design. Managing sales through several smaller regional Wholesale accounts.Key achievements include maintaining regional sales against strong downward market trends in key areas. Key role in record breaking product launch to wholesale of new product, Company record holder for targeted sales days.

    • United Kingdom
    • Food and Beverage Services
    • 700 & Above Employee
    • Territory Sales Manager
      • Jul 2003 - Aug 2007

      Increased year on year sales by 26%, Territory Sales Manager of the Year in 2005.Major blue chip delivered wholesale business working within the foodservice sector delivering a full range of products.Working within the frozen, fresh and chilled division.Responsibility for all free trade sales within Bath and North Wiltshire region.Winning and developing new business, managing existing business to maximise sales and profits.Working to specified financial and activity targets. Training for new staff members, managing the team in the regional manager’s absence and involvement in assessing and auctioning the team KPI’s to improve performance.Regional Product Champion and sitting on the Frozen Product Review Committee.

Education

  • University of the West of England
    Bachelor's Degree, Time Based Media
    1995 - 1998
  • University of Portsmouth
    Access Foundation, Film, Video & Photography
    1994 - 1995

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