Ed Berger
Senior Vice President Business Development at TranspareRx- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Debbie Brangman
Through his leadership, Ed Berger brought a passion for innovation and creativity to all projects and endeavors in the AZ organization. The AZ Academy, designed and launched by Ed, placed an emphasis on moving the organization from traditional pharmaceutical marketing platforms to innovative strategies focused on e-commerce, mobile, social technologies. I worked for and with Ed Berger in various roles during my tenure at AstraZeneca. In addition to leadership, he brought a vitality and positive energy to all of his projects. Ed Berger is a seasoned marketing professional who brings customer focused strategic direction and innovative solutions to create competitive advantages.
Joe Meadows
I first met Ed in the late '90s when we worked together at Zeneca / AstraZeneca. Ed was one of the most creative, productive marketing leaders in the company and inspired many of his colleagues (including me) to perform at our best. After he left AZ and formed his own company, I was happy to be one of Ed's first clients. His insight and expertise, coupled with the team of experts he has working with him, are valuable resources to any company in the health care space. I am happy to recommend Ed and serve as a reference for his work.
Debbie Brangman
Through his leadership, Ed Berger brought a passion for innovation and creativity to all projects and endeavors in the AZ organization. The AZ Academy, designed and launched by Ed, placed an emphasis on moving the organization from traditional pharmaceutical marketing platforms to innovative strategies focused on e-commerce, mobile, social technologies. I worked for and with Ed Berger in various roles during my tenure at AstraZeneca. In addition to leadership, he brought a vitality and positive energy to all of his projects. Ed Berger is a seasoned marketing professional who brings customer focused strategic direction and innovative solutions to create competitive advantages.
Joe Meadows
I first met Ed in the late '90s when we worked together at Zeneca / AstraZeneca. Ed was one of the most creative, productive marketing leaders in the company and inspired many of his colleagues (including me) to perform at our best. After he left AZ and formed his own company, I was happy to be one of Ed's first clients. His insight and expertise, coupled with the team of experts he has working with him, are valuable resources to any company in the health care space. I am happy to recommend Ed and serve as a reference for his work.
Debbie Brangman
Through his leadership, Ed Berger brought a passion for innovation and creativity to all projects and endeavors in the AZ organization. The AZ Academy, designed and launched by Ed, placed an emphasis on moving the organization from traditional pharmaceutical marketing platforms to innovative strategies focused on e-commerce, mobile, social technologies. I worked for and with Ed Berger in various roles during my tenure at AstraZeneca. In addition to leadership, he brought a vitality and positive energy to all of his projects. Ed Berger is a seasoned marketing professional who brings customer focused strategic direction and innovative solutions to create competitive advantages.
Joe Meadows
I first met Ed in the late '90s when we worked together at Zeneca / AstraZeneca. Ed was one of the most creative, productive marketing leaders in the company and inspired many of his colleagues (including me) to perform at our best. After he left AZ and formed his own company, I was happy to be one of Ed's first clients. His insight and expertise, coupled with the team of experts he has working with him, are valuable resources to any company in the health care space. I am happy to recommend Ed and serve as a reference for his work.
Debbie Brangman
Through his leadership, Ed Berger brought a passion for innovation and creativity to all projects and endeavors in the AZ organization. The AZ Academy, designed and launched by Ed, placed an emphasis on moving the organization from traditional pharmaceutical marketing platforms to innovative strategies focused on e-commerce, mobile, social technologies. I worked for and with Ed Berger in various roles during my tenure at AstraZeneca. In addition to leadership, he brought a vitality and positive energy to all of his projects. Ed Berger is a seasoned marketing professional who brings customer focused strategic direction and innovative solutions to create competitive advantages.
Joe Meadows
I first met Ed in the late '90s when we worked together at Zeneca / AstraZeneca. Ed was one of the most creative, productive marketing leaders in the company and inspired many of his colleagues (including me) to perform at our best. After he left AZ and formed his own company, I was happy to be one of Ed's first clients. His insight and expertise, coupled with the team of experts he has working with him, are valuable resources to any company in the health care space. I am happy to recommend Ed and serve as a reference for his work.
Experience
-
TranspareRx
-
United States
-
Hospitals and Health Care
-
1 - 100 Employee
-
Senior Vice President Business Development
-
Sep 2022 - Present
Executive with 35 years of marketing and management experience within the life sciences industry. Currently leading the business development and launch of a next generation innovative technology platform that will empower patients to navigate the complexities to automate the lowest out of pocket costs for their medications Executive with 35 years of marketing and management experience within the life sciences industry. Currently leading the business development and launch of a next generation innovative technology platform that will empower patients to navigate the complexities to automate the lowest out of pocket costs for their medications
-
-
-
OptimizeRx
-
United States
-
Wellness and Fitness Services
-
1 - 100 Employee
-
Senior Vice President Marketing
-
Jan 2022 - Sep 2022
Drive Marketing Strategy and lead all tactical execution.
-
-
VP Sales East
-
Mar 2014 - Sep 2022
Lead business development with Life Science clients.
-
-
-
Omnico Solutions
-
India
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Chief Marketing Officer
-
Dec 2008 - Jan 2014
Develop Marketing strategy for Pharmaceutical brands with a focus on digital execution. Develop Marketing strategy for Pharmaceutical brands with a focus on digital execution.
-
-
-
AstraZeneca
-
United Kingdom
-
Pharmaceutical Manufacturing
-
700 & Above Employee
-
Senior Director, Marketing
-
Feb 2004 - Dec 2007
Responsible for leading the development of the AstraZeneca (US) i3 marketing model focusing on strategy, insight, positioning, segmentation, and promotional mix modeling.
-
-
Marketing Director, Respiratory Products
-
Jan 2002 - Feb 2004
Responsible for overseeing and leading market strategic planning and tactical implementation for the AstraZeneca respiratory portfolio ( brands included Pulmicort Respules, Symbicort, and Rhinocourt Aqua).
-
-
-
-
Global Portfolio Marketing Director, Pain, Anesthesia, and Infection
-
Jan 1998 - Jul 2001
Responsible for marketing leadership of AstraZeneca, Infection, Pain and anesthesia brands. Key accomplishments included: - Managed global P&L with annual sales of 500 million - Managed cross functional team implementation of business plans that resulted in improved operating contribution in excess of 90 $million - Launched Merrem (Meropenem) in over 20 new global markets and doubled sales from $200 m - $400 m in ROW territories outside of the USA Responsible for marketing leadership of AstraZeneca, Infection, Pain and anesthesia brands. Key accomplishments included: - Managed global P&L with annual sales of 500 million - Managed cross functional team implementation of business plans that resulted in improved operating contribution in excess of 90 $million - Launched Merrem (Meropenem) in over 20 new global markets and doubled sales from $200 m - $400 m in ROW territories outside of the USA
-
-
Education
-
1976 - 1980
Bowling Green State University
Bachelor of Arts (B.A.), Communications/Marketing
Community
