Experience

iD Collective

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Creative Strategy Director & CD

  • Aug 2023 - Present

  Australia Creative Strategy defining strategic objectives for brands, brand insights, marketing positioning, channel planning, vision mission and purpose definition. Strategic Creative Direction. As well as development of brand and creative communication, and Creative Direction platforms for Uniqlo, Liberate foods, PropertyMate, Malaysia Airlines, Reebok, Famous Soda, DFO, Accor hotels, Peters Drumstick, Swatch, Virgin Australia, Milwaukee tools and other brands. Working on digital campaigns, and… Show more Creative Strategy defining strategic objectives for brands, brand insights, marketing positioning, channel planning, vision mission and purpose definition. Strategic Creative Direction. As well as development of brand and creative communication, and Creative Direction platforms for Uniqlo, Liberate foods, PropertyMate, Malaysia Airlines, Reebok, Famous Soda, DFO, Accor hotels, Peters Drumstick, Swatch, Virgin Australia, Milwaukee tools and other brands. Working on digital campaigns, and integration (ATL, TTL, BTL.) Won Creative Strategy and Creative Direction pitch work for global brand Jumba Juice, Liberate foods, PropertyMate, The Hairy Pill, and DFO. Show less



frictioncreativethinking.com

• Creative Strategy and Creative Director Consultant.

  • Mar 2021 - Present

  Melbourne Brand building creative strategy, Creative Direction and Art Director consultant. Working with the likes of Gami Chicken, Oxfam, Campaign Agent, Hudson APEC, Australian Human Rights Commission, CBUS Superannuation. Presenting and building brand strategies and creative platforms through Digital, PR, radio, outdoor and events.



www.unwellbunny.com

• Unwell Bunny Art

  • Apr 2004 - Present

  A dedicated urban contemporary artist. Ed has shown work under his art name Unwell Bunny in Paris, Amsterdam and New York and in Melbourne Australia with numerous galleries. A practicing studio artist and street artist, Ed pushes the boundaries with art theories and style progression, putting his work at the leading edge of design thinking with investigation into neo cubism, geometrics and urban figurative expression.



Icon Agency

• Australia
• Marketing Services
• 1 - 100 Employee

• Creative Strategist / Creative Director

  • Feb 2020 - Feb 2021

  Melbourne, Victoria, Australia Led the creative department and helped grow the organisation via purpose and brand led thinking. Sat on the board and drove the creative growth of the business. receiving 80 nominations and 30+ awards and scaling from 35 to 75 people.

• Creative Strategist / Joint Creative Director

  • Jan 2015 - Feb 2021

  Richmond Melbourne Victoria Joined Icon Agency as Art Director then joint Creative Director after a period working for myself. Helped the Icon Agency merge into a full-service 360 creative communications agency connecting its Creative, Digital, PR and studio production divisions. Created a brand essence & philosophy for the agency the 'Pursuit of Possibility' to drive growth and helped conceive values enabling the connection of teams, launching a new brand to market in late 2016. Headed up the creative part of the… Show more Joined Icon Agency as Art Director then joint Creative Director after a period working for myself. Helped the Icon Agency merge into a full-service 360 creative communications agency connecting its Creative, Digital, PR and studio production divisions. Created a brand essence & philosophy for the agency the 'Pursuit of Possibility' to drive growth and helped conceive values enabling the connection of teams, launching a new brand to market in late 2016. Headed up the creative part of the business helping to onboard ME bank as a major new brand client for the agency in partnership with Dick & Jack the New Zealand brand agency, went on to win best brand revitalisation and financial marketing in two categories at AMI awards in 2016. Pitched and won major new business with Red Nose, ADF, Vic Roads, Yarra Trams, Sustainability Victoria, Department of Justice, State Trustees, Brimbank and other major government clients. Won multiple awards for Yarra Trams Tram Coach safety repositioning, including for marketing effectiveness locally and for innovation internationally. Conceived Creative Strategy for multi award winning still birth awareness campaign 'Still Six Lives'. Won 5 national and international awards for 'New South Wales farmers - get the whole picture', including Best Government Relations Campaign at Mumbrella Comms Con 2016 and Gold Gov campaign at the Asia pacific Stevie awards 2017, Gold at Asia Gold Standard Awards 2016. Oversaw multi awarded work for ADF 'you haven't been drinking alone'. Worked on Strategic brand building and Creative direction for Vic roads, EPA Litter, Deakin Digital, ME bank, Melbourne Water, Sustainability Victoria, Department of Justice, State Trustees, Yarra Trams and Brimbank city. Specialising in brand building creative strategy, platform positioning development and campaign integration. Sat on the board and drove the creative growth of the business. receiving 80 nominations and 30+ awards and scaling from 35 to 75 people.



freelance creative

• Freelance Creative

  • Apr 2013 - Aug 2015

  Upon returning from Europe in early 2013 I co established the freelance group Red Creative Team. Worked with Leo Burnett Melbourne, CHE Proximity, Fenton Stephens, LEAP agency, BD network Melbourne, Twofish Amsterdam, Como group, OBM Advertising, Collaborative Agency, Icon Agency and Clemenger Creative Activation. Specialising in creative brand platforms, brand strategy, and brand creation.



Twofish

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Creative lead / Group creative head / Senior Art Director

  • Jun 2012 - Jun 2013

  Amsterdam Area, Netherlands Creative group head and senior Art Director at Two Fish Amsterdam, a pan European based creative agency. I worked with Timberland, Footlocker, Lacoste, ING, Zurich Insurance, Oakley and Bavaria Beer. I had wanted to work creatively in Amsterdam since the beginning of my creative career. I saw TwoFish profiled in Australia Creative magazine. I joined TwoFish after deciding I wanted to relocate to Europe. After a four month cultural sabbatical, I came on as Senior Creative and worked… Show more Creative group head and senior Art Director at Two Fish Amsterdam, a pan European based creative agency. I worked with Timberland, Footlocker, Lacoste, ING, Zurich Insurance, Oakley and Bavaria Beer. I had wanted to work creatively in Amsterdam since the beginning of my creative career. I saw TwoFish profiled in Australia Creative magazine. I joined TwoFish after deciding I wanted to relocate to Europe. After a four month cultural sabbatical, I came on as Senior Creative and worked primarily in a new business capacity helping to pitch and win clients like Oakley, Zurich Insurance, Bavaria Beer and Second Floor, and continued business developments with Footlocker, Timberland, Lacoste, and ING. I worked closely with The MD and BDM to further creative relationships with ING and Zurich Insurance. Helping further work for Zurich and ING and their new development brands strategically as well as spear heading new business pitches for Bravaria beer, Oakley and other new business. I learned about global brand positioning and brand building with Pan international brands. And developed a strategic approach to wholistic brand building. Show less



The Bureau Melbourne

• Australia
• Advertising Services
• 1 - 100 Employee

• Creative Director / Art Director

  • Feb 2010 - May 2012

  Art Director / Creative Director / Creative Designer / Copy writer. Worked with Mercedes Benz, Infiniti, ANZ, Shoreditch, the Heart Foundation. During my time as Creative Director / Art Director at Kandan, I helped activate and grow Kandan's creative offering and process. Through this growth we were able to win clients such as Shoreditch suits, Mercedes Benz Vans digital and activations, Mecedes Benz Buses through the line, Freightliner trucks activations and ANZ promotional… Show more Art Director / Creative Director / Creative Designer / Copy writer. Worked with Mercedes Benz, Infiniti, ANZ, Shoreditch, the Heart Foundation. During my time as Creative Director / Art Director at Kandan, I helped activate and grow Kandan's creative offering and process. Through this growth we were able to win clients such as Shoreditch suits, Mercedes Benz Vans digital and activations, Mecedes Benz Buses through the line, Freightliner trucks activations and ANZ promotional activations. I mentored the studio in the creative ideation process and in creaitve design, and brought integrated creative thinking to some of the already existing production clients. In that time the business grew from 8 to 22. Show less



The Fuel Agency (Aust)

• Australia
• Advertising Services
• 1 - 100 Employee

• Mid weight Art Director / Creative

  • Aug 2008 - Dec 2010

  Melbourne, Australia Art Director. Worked with Nissan, Twenty 20 cricket, CPA, Nab, Red Cross. In my time as Art Director at the Fuel Agency, I helped pitch and win campaigns with clients like CPA Australia, Nissan, Bob Jane, ADP, Cricket Australia, Diversified, Red Cross and HSV. I worked closely with the ECD to push Fuel's creative offering, and to further the creative culture of the agency. During that time I developed a strength and experience in integrated creative campaigns and digital creative… Show more Art Director. Worked with Nissan, Twenty 20 cricket, CPA, Nab, Red Cross. In my time as Art Director at the Fuel Agency, I helped pitch and win campaigns with clients like CPA Australia, Nissan, Bob Jane, ADP, Cricket Australia, Diversified, Red Cross and HSV. I worked closely with the ECD to push Fuel's creative offering, and to further the creative culture of the agency. During that time I developed a strength and experience in integrated creative campaigns and digital creative output. Show less



GDJ Advertising

• Australia
• Advertising Services
• 1 - 100 Employee

• Mid weight Art Director / Creative

  • Sep 2006 - Jun 2008

  Melbourne, Australia Art Director. Worked with Mazda, Volkswagen, Australia post, Monash I worked at GDJ in a Jr to mid Art Director capacity and was mentored on retail creative with clients like Mazda and Paspaley, while also working across education clients like Monash, Hailebury, medical clients like CSL and service clients like Australia Post. I art directed Mazda TVC's, pitched integrated retail campaigns to Mazda and wrote copy for DM campaigns for Mazda, Bluestar and CSL.



Sense Creative Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Junior Art Director / Creative

  • Jan 2006 - Apr 2006

  Melbourne, Australia Worked on Hocking Stuart, Media monitors, the Big Issue In 2006 I worked a contract with Sense as a Art director / Creative designer, and assisted the CD with pitch work for Hocking Stuart, United petrol, The Big Issue and Media Monitors. I helped take jobs from concept to design in a studio capacity through Indesign, Illustrator and Photoshop. And wrote copy on some jobs to assist the creative process.



Clemenger BBDO

• Australia
• Advertising Services
• 100 - 200 Employee

• Junior Art Director / Creative

  • Aug 2005 - Sep 2005

  Melbourne, Australia Worked with M&M's, White pages, AFL, Dulux, RACV In 2005 I won the clemenger award at RMIT communication design and was enabled to intern as a creative at BBDO. During this time I worked across M&M's, AFL, Collingwood Football club, Dulux, and RACV. I was able get ideas across the line with the help of the CD and begin the process of developing an industry standard book of advertising concepts. I developed a commercial creative process of both art direction and copy writing, crafting and… Show more Worked with M&M's, White pages, AFL, Dulux, RACV In 2005 I won the clemenger award at RMIT communication design and was enabled to intern as a creative at BBDO. During this time I worked across M&M's, AFL, Collingwood Football club, Dulux, and RACV. I was able get ideas across the line with the help of the CD and begin the process of developing an industry standard book of advertising concepts. I developed a commercial creative process of both art direction and copy writing, crafting and studio production. Show less



CHEP Network

• Australia
• Advertising Services
• 300 - 400 Employee

• Junior Art Director / Creative

  • Jul 2005 - Aug 2005

  Melbourne, Australia Work experience creative worked on Herald Sun, AFL, White Pages, Collingwood In 2005 I did multiple work experience placements at Clemenger proximity, which led to Jr freelance placements on clients like White Pages and Dulux. I developed a close relationship with the CD and was mentored in both copy writing and art directing and concept development. I helped to win pitches for White Pages and AFL while developing my commercial creative process.



kwpx Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Junior Art Director / Creative

  • Jun 2005 - Jul 2005

  Adelaide, Australia Work experience creative worked on RACV, Wild Turkey, Rundle Mall I did work experience placements with KWP while visiting family in Adelaide. I helped deliver creative for clients like RAA, Wild Turkey, Rundle Mall, and Coopers. I worked with a senior copy writer as a replacement for his partnered art director that was on annual leave.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Jr Art Director / intern

  • May 2005 - Jun 2005

  Hong Kong Work experience Ogilvy & Mather Hong Kong. In 2004 a completed a work experience placement at Ogilvy Mather in Hong Kong while on vacation. I assisted the CD with various Dm projects and offered creative ideas to their creative teams.



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Jr Art Director / Intern

  • Jan 2003 - Feb 2003

  Hong Kong In 2003 I interned at Rapp Collins in Hong Kong. Learning for the first time about global advertising, gaining understanding for the first time into the 'universal idea' which would become part of my creative practice in years to come.