Co-founder | Experience Design Lead

• Jul 2018 - Present

In my role as Experience Design Lead, I have been working alongside businesses to design industry leading user experiences for over 15 years. From major platform modernisation projects with ITV and Gov.uk to showpiece innovation with AR beauty mirrors for Harrods, I have experience of delivering digital transformation and service design projects for household names and scale-ups. My work is marked by a deep understanding of the user and a laser focus on delivering commercial outcomes and engaging experiences. My core capabilities at Full Clarity include: - User research - UX & accessibility audits - User flows and journey mapping - UX/UI design - Usability testing - Service design - Rapid prototyping - Product design system - User engagement Reach out for an initial call or coffee to discuss your next project. Show less

Head of UX (interim)

• Oct 2021 - Mar 2023

User Experience Lead

• Mar 2019 - Aug 2019

Myself plus one of our Full Clarity product design team we're commissioned to design an interactive ‘Magic Mirror’ Augmented Reality makeup experience which enabled customers to virtually try on different make-up styles, sku's, categories and brands. We conducted user research and in-store visits which enabled us to understand and profile who the customers were. Off the back of that we created customer personas and customer journey maps plotting how the different personas feel at each stage of the customer journey across the different online and offline touch points. We captured each of the the users needs, goals, pain points, and moments that mattered. We also then did further touch screen research into other AR in store retail experiences as well as other AR mobile apps. All of this informed our UX and UI design decisions and with regular checkin with key stakeholders across the tech and business side of the organisation, it meant we were able to design an experience everything was delighted with. https://dribbble.com/shots/10073061-Augmented-Reality-mirror-retail-experience Harrods since then engaged me and our product design team for a further package of work to assist with research and UX/UI design for the new harrods.com website. Show less

Product Design Lead

• Apr 2017 - Sep 2018

Dataswift (formally HAT Data Exchange Ltd or HATDeX) is a technology suite of desktop, mobile app and AI tools which provide individuals and organisations with range of services to exchange their personal data. The HAT personal data platform allows the individual to organize, visualize, control and exchange their personal data in the context of their life – managing their digital self and putting themselves at the “hub-of-all-things”. HATDeX works with application developers and platform providers to give individuals their own HAT personal data platform, creating the HAT ecosystem of users. My role included: User Experience design (UX) to completely re-architect and design the experience of the old Alpha mobile app and get the product ready for market. User Interface design (UI), providing styling and imagery to suit the applications. I also helped with Interaction design (IxD) and Rapid prototyping to get mockups ready for clients investment and media presentations. Show less

UX/UI Design Lead

• Feb 2018 - Jul 2018

Hospify provide healthcare teams and patients with a reliable, compliant and data secure messaging system. The project consisted of a native Mac OS desktop messaging app, native IOS and Android mobile messaging app, and a web-based, cloud-hosted messaging administration platform. My role was to lead the UX/UI design across the product ecosystem, and working alongside the existing web and mobile development team to ensure the product experience was relevant to the users but also achievable for the developers to build in the timescales. Show less

Service Design Lead

• Dec 2017 - Jul 2018

Digital Experts Academy is a global organisation dedicated to revolutionising online education and E-learning, breaking down the traditional limitations that keep individuals from realising their full value. My role was to work across several of the startup web and mobile app products born out of the Digital Experts academy including; - Sourcing platform that empowers students from the academy to source and manufacture bespoke products from China. This project included a mobile app for the importers, and a double sided web application for agents and factory managers. - An e-learning web app providing education, support, and tools to launch, grow, and sustain a successful eCommerce business. Show less

User Experience Architect

• Oct 2016 - Nov 2017

Worked with a Fintech startup to help re-design their Revolutionary Data Network for the Investment Industry. • Worked with key business stakeholders, engineering team and users of the platform to understand and design a rich and intuitive user experience making a complex asset management platform as user-friendly as possible. • Worked on very complex and data heavy form based pages, sharing wizards, and on-boarding flows Worked with a Fintech startup to help re-design their Revolutionary Data Network for the Investment Industry. • Worked with key business stakeholders, engineering team and users of the platform to understand and design a rich and intuitive user experience making a complex asset management platform as user-friendly as possible. • Worked on very complex and data heavy form based pages, sharing wizards, and on-boarding flows

User Experience Lead

• Feb 2013 - Jun 2016

Working with clients such as Ofstead, Mitsubishi, and Abbey Road Studios, my role as User Experience Lead would often begin with gathering information and conducting research by spending time with both key client stakeholders as well as real users of the product questioning, listening to what they are saying and looking for insights. Taking my findings, we would typically then start to work on creating personas, before the Information Architecture work would begin where we would start to map out how the product could fit together from a global perspective (across multiple releases). Next I would start to wireframe the product starting with the most difficult areas first and working backwards. I would then typically liaise between the users, business stakeholders, and developers to help refine and improve the product further in various ways. Lastly, I would begin testing the product thoroughly to ensure it matches our designs, spec, user requirements etc before handing it over to the engineers to develop the backend of the product.Webigence started to experience substantial growth in terms of both the staff and order value. My contribution was recognised by the owner and I was promoted to the role of User Experience Lead and offered a position as a Director of the business. Show less

User Experience Designer

• Aug 2011 - Feb 2013

Webigence are a development agency that consult on and develop large, complex and bespoke applications for established businesses. When i joined Webigence they were a team of purely developers/technical staff, and it was my role to help establish User Experience practise within the organisation and to help grow the company. Working across a variety of sectors SMEs and enterprise level businesses, I worked on many large and functionally complex UX projects alongside the in-house web development team. Show less

UX Designer

• Jun 2008 - Aug 2011

Full service digital agency specialising in the 3rd Sector. My role involved working on all the User Experience related elements such as the research and requirements gathering, IA, and UX design. The most notable client I worked on was "Foodbank", where we designed a bespoke multi-site system to a network of 400+ Foodbanks around the UK (quite revolutionary for 2010! ;) Full service digital agency specialising in the 3rd Sector. My role involved working on all the User Experience related elements such as the research and requirements gathering, IA, and UX design. The most notable client I worked on was "Foodbank", where we designed a bespoke multi-site system to a network of 400+ Foodbanks around the UK (quite revolutionary for 2010! ;)

Account Manager

• Feb 2006 - May 2008

DLKW Lowe was a large 100+ person full service global agency based in Covent Garden with clients such as Halifax, AA, Morrisons, thetrainline.com, WH Smiths and Burger King to name a few. I worked on a large variety of projects including email marketing campaigns, website production, advertising and direct marketing campaigns handling and delivering large £500k + budget projects. DLKW Lowe was a large 100+ person full service global agency based in Covent Garden with clients such as Halifax, AA, Morrisons, thetrainline.com, WH Smiths and Burger King to name a few. I worked on a large variety of projects including email marketing campaigns, website production, advertising and direct marketing campaigns handling and delivering large £500k + budget projects.

Research Assistant

• Sep 2005 - Dec 2005

Red Media was a specialist boutique research agency in the premium and luxury retail industry. My role was to support the planning and research teams by gathering market wide insights for the clients Monsoon & Accessorize, and Diesel amongst others. Red Media was a specialist boutique research agency in the premium and luxury retail industry. My role was to support the planning and research teams by gathering market wide insights for the clients Monsoon & Accessorize, and Diesel amongst others.

Product Manager

• Sep 2003 - May 2004

In the year 2000, Virgin created a social network startup... we just weren't ready for it. The platform virginstudent.com used to be the UKs largest social network, however it wasn't called a "social network" platform at the time as this term didn't exist (although it had alot of the same functionality as Facebook i.e profiles, photo albums, friending, groups and messaging etc). I worked in the Product Management team working with both the end users of the product, (the students) as well as brands such as Channel 4, Tv Licensing, KPMG, Siemens mobile, Virgin Mobile and Aquafresh wanting to market their products to the students. Show less