Experience

International Fresh Produce Association

• United States
• International Trade and Development
• 100 - 200 Employee

• Director, Portfolio Strategy

  • Jan 2022 - Present



Produce Marketing Association

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Director, Insights and Analytics

  • Jun 2011 - Dec 2021

  I guide the organization's strategic planning process by providing an environmental scan of the issues and opportunities facing the global produce and floral industries. This includes developing competitive market intelligence from a robust network of resources. This process ensures the organization's value portfolios are differentiated and competitive. I translate research findings and weave consumer and cultural trends into clear and actionable insights through thoughtful data collection, in-depth analysis, sharp observations, smart story-telling and compelling presentations. I communicate the implications of insights into frameworks that guide business unit strategies and drive key business decisions.Contact: eoleary618@gmail.com



International Fresh Produce Association

• United States
• International Trade and Development
• 100 - 200 Employee

• Education Manager

  • 2005 - 2011

  • Built PMA’s customer value portfolio for global audiences, contributing to increased annual customer revenue and retention. • Set strategic direction for and executed programming for PMA events (face to face and online), supporting 65% of revenue. • Managed a $400K budget to establish an online education curriculum that provided entry into with new target audience. • Built PMA’s customer value portfolio for global audiences, contributing to increased annual customer revenue and retention. • Set strategic direction for and executed programming for PMA events (face to face and online), supporting 65% of revenue. • Managed a $400K budget to establish an online education curriculum that provided entry into with new target audience.