Echo Zhu
Business Development and Marketing Director at ML- Claim this Profile
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English Professional working proficiency
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Chinese Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
Experience
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ML
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United Kingdom
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Financial Services
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1 - 100 Employee
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Business Development and Marketing Director
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Jun 2018 - Present
Marketing strategy for more business opportunity with both supplier and sellers market. Government regulation and multi-beneficial project explore. Marketing strategy for more business opportunity with both supplier and sellers market. Government regulation and multi-beneficial project explore.
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Senior Marketing Manager
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Oct 2015 - May 2018
--Assigned area distributors/buyers (China mainland ) , suppliers (China mainland / US / SA ) maintenance and expand ---Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions. --Develops and recommends product positioning, packaging, and pricing strategy --Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets. --Monitors competitor products, sales and marketing activities --Establishes and maintains relationships with industry influencers and key strategic partners --Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness. Show less
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Ixp $ Exp
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May 2007 - Oct 2015
o Communicate and manage vendors including overseas and domestic for following PO information o Communicate and manage 3PL company for insuring the support supply chain job o Monitor international business rules and control all imp & exp process o Create and maintain data such as item master etc in system o Support all supply chain activities o Analyze and report KPI for vendors and 3PL companies month o Control and manage the cost-down parts based on logistic and trade complia- nce o Make a plan for the current and future trade process Show less
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Callaway Golf
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United States
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Sporting Goods Manufacturing
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700 & Above Employee
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Imp&Exp ; ROC order coordinator
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May 2007 - Oct 2015
oManage assigned international distributors and retailers in a given territory to maximize sales, balancing the needs of customers while maintaining company objectives. oResponsible for product allocation to orders & delivery creation. oConsolidate, coordinate, schedule and expedite shipments, working with corporate distribution centers and traffic departments as well as off-shore assembly sites. oReview customer’s MTD/YTD sales, open orders, and inventory position to address sales opportunities and customer shortfalls. oHandle inbound calls, letters, and e-mails relating to product questions, order related issues, warranties, new distributor and account requests, complaints regarding distributors, and other miscellaneous topics. Show less
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Education
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Shanghai Jiaotong University
Bachelor's degree, Marketing