Echa Schneider
Communications Program Manager at City of Piedmont, CA- Claim this Profile
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Bio
Experience
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City of Piedmont, CA
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United States
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Government Administration
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1 - 100 Employee
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Communications Program Manager
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Aug 2022 - Present
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Proudly Serving
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United States
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Government Administration
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Maintainer
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Dec 2022 - Present
Editor for Proudly Serving, a practical, actionable playbook intended to help local governments build people-centered digital public services. Authored chapter on plain language.
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Contributor
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Jul 2022 - Present
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City of Berkeley
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United States
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Government Administration
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700 & Above Employee
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Digital Communications Coordinator
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Mar 2017 - Jul 2021
Developed online communications program and roadmap for full-service city of 120,000. Instituted web governance, analytics monitoring, accessibility standards, and municipal digital brand. Led goal setting and progress tracking for Communications team. Increased reach of City messaging over 1000%. Tripled social and email subscribers. Launched and managed email marketing program, online engagement tool, and community usability testing pool for digital services. Created digital asset and template library. Spearheaded citywide website replacement project. Developed policies, workflows, and trainings in support of effective, user-oriented communications. Show less
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EOC Joint Information Center Manager
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Mar 2020 - Jan 2021
Managed internal and external COVID-19 communications for Berkeley Public Health and citywide pandemic response. Coached team of disaster service workers in development of high quality communications and accessible public information. Identified and rapidly implemented effective technology solutions for public health information needs, including COVID-19 dashboard, test scheduling, vaccine availability notifications, and patient outreach. Oversaw creation and maintenance of COVID website, outreach toolkits, resource library, translation style guide, and regular pandemic response reports for City Council. Show less
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Oakland Public Library
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Libraries
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100 - 200 Employee
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Web Development
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2014 - 2017
Responsible for ongoing functionality and integrity of public-facing web presence for large urban library system, including maintenance, security, accessibility, and periodic design refreshes. Implemented new functionality in collaboration with systemwide staff, including toy lending catalog, acquisition request feature, and digital readers advisory tool. Designed and built micro sites for special programs.
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Website and Social Media Management
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Feb 2011 - Mar 2014
Launched OPL's first CMS-based website. Responsible for all aspects of project including site design, development, content re-writes and migration, user research, information architecture, usability testing, and staff training. Wrote and edited user-oriented web content. Managed system social media presence.
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Systemwide statistical reporting & special projects
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Mar 2009 - Feb 2011
Managed systemwide statistical reporting; developed templates and procedures to improve accuracy of data collection. Developed social media policy; launched and managed social channels. Research and drafted reports for City administration and City Council.
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Web Development & Digital Strategy
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Aug 2008 - Mar 2016
Provided full-service website development and digital strategy consulting for public and private sector clients. Provided full-service website development and digital strategy consulting for public and private sector clients.
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Girl Develop It
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United States
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Software Development
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1 - 100 Employee
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Instructor, Teaching Assistant
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Jan 2013 - Dec 2015
Facilitated learning in HTML, CSS, and JavaScript classes for women. Facilitated learning in HTML, CSS, and JavaScript classes for women.
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A Better Oakland
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Oakland, CA
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Publisher, Author
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May 2007 - Sep 2011
Published award winning hyperlocal news website providing daily in-depth coverage of Oakland city government and regional transportation agencies, specializing in easy to understand, detailed breakdowns of complex policy topics. Pioneered the practice of real-time, collaborative hashtag-based Twitter reporting of local government meetings. Published award winning hyperlocal news website providing daily in-depth coverage of Oakland city government and regional transportation agencies, specializing in easy to understand, detailed breakdowns of complex policy topics. Pioneered the practice of real-time, collaborative hashtag-based Twitter reporting of local government meetings.
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San Jose State University
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United States
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Higher Education
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700 & Above Employee
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Graduate Assistant (Online Learning Environments)
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Jun 2007 - Aug 2008
Developed and supported digital learning environments for all-online graduate program. Launched SLISlife, a private social networking platform for the school community. Created tutorials, websites, and podcasts for students and faculty. Developed and supported digital learning environments for all-online graduate program. Launched SLISlife, a private social networking platform for the school community. Created tutorials, websites, and podcasts for students and faculty.
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Education
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Reed College
Bachelor of Arts (B.A.), Classics -
Coro Northern California
Women in Leadership