Visiting Doctoral Researcher

• Apr 2023 - Present

Chair of Marketing and Consumer Research Chair of Marketing and Consumer Research

PhD Student in Marketing

• Sep 2020 - Present

Research interests: consumer behavior, proenvironmental behavior, emotions, social influence, self and identity Research interests: consumer behavior, proenvironmental behavior, emotions, social influence, self and identity

Trade Marketing Part-Time

• Aug 2020 - Oct 2021

Tutor

• Jan 2020 - Jun 2020

Quantitative Methods in Business (QMBU301) course Quantitative Methods in Business (QMBU301) course

Trade Marketing Intern

• Jun 2019 - Dec 2019

Consumer Healthcare Trade Marketing Supported both Wellness and Oral Care Business Units. • Managed and followed the preparation and approval process of all promo packs and POS (point of sales) materials • Managed the communication with agencies and suppliers • Was part of Orange Line project and uploaded the products to Orange Line (https://www.turuncuhat.com/), so that pharmacists can make orders online Wellness Business Unit (Theraflu, Otrivine, Panadol...) • Monthly analyzed campaign result reports, focusing on total number of orders, free good, sales volume and distribution to assess the success • Monthly analyzed newly launched products (Otrivine Care, Panadol Migrestop, Voltaren Emulgel Forte) in terms of value and volume sales • Prepared weekly data analyses about previous campaigns to be presented to Marketing and Sales teams • Analyzed 2019 shipper data to measure the success and to build 2020 shipper plan Oral Care Business Unit (Sensodyne, Parodontax, Corega) • Followed the activities of GSK and main competitors (Signal, Ipana and Colgate) in key accounts and reported to Marketing, Supply Chain and Sales teams • Prepared monthly reports for CSR meetings Show less

Tutor

• Sep 2018 - Jan 2019

• Helped 130 students in Quantitative Methods in Business (QMBU301) course • Held review sessions before midterm and final exams of the students • Helped 130 students in Quantitative Methods in Business (QMBU301) course • Held review sessions before midterm and final exams of the students

Marketing Intern

• Jun 2018 - Aug 2018

B2B Marketing (Shell Fleet Solutions) • Created the new internal branding via agency and stakeholder management for a new product launch, prepared new product CV packs and briefed agencies • Analyzed digital reports under digital market strategy • Prepared and managed marketing budget report • Analyzed lead generation reports to build sales pipeline • Made 80 B2B customer calls to support account managers and to explain the new product benefits • Monitored B2B news daily and gave updates about B2B channel all over the world Show less

Human Resources Intern

• Jul 2017 - Jul 2017

• Assisted staff in performing daily tasks • Organized the previous job interview reports • Led phone interviews with prospect candidates and checked the references of candidates • Managed the welcoming process of candidates in the company and made necessary arrangements before interviews • Attended and learned more about competency-based interview techniques during face-to-face interviews • Assisted staff in performing daily tasks • Organized the previous job interview reports • Led phone interviews with prospect candidates and checked the references of candidates • Managed the welcoming process of candidates in the company and made necessary arrangements before interviews • Attended and learned more about competency-based interview techniques during face-to-face interviews