Experience

eevie - Accelerating Climate Action

• Chief Marketing Officer

  • Apr 2021 - Present

  eevie provides Employee Climate Engagement programs to organisations like Bayer, DHL, ABB, ABN Amro etc. with great success, transforming their corporate cultures to be more climate friendly. At eevie I lead all Branding, Marketing, and Communication activities. Additionally I am leading all ESG and Sustainability aspects, including its most recent B Corp Certification. For our clients I am building engagement and success measurement strategies with focus on culture and behavioural change.


INDEVOR (INSEAD's Global Impact Network)
• France
• Non-profit Organization Management
• 1 - 100 Employee
• Board Member, General Secretary

  • Mar 2023 - Present


Community Impact Challenge

• France
• Non-profit Organizations
• 1 - 100 Employee

• Core Team Member and Marketing and Communications Team Lead

  • Oct 2019 - Present

  The Community Impact Challenge aims to bring together members of the INSEAD community for a positive global impact by tackling three of the UN’s Sustainable Development Goals – SDG12: Responsible Consumption and Production, SDG11: Sustainable Cities and Communities and SDG14: Life Below Water – issues that are becoming increasingly more pressing given the current global instability the world is facing. The project is sponsored by INSEAD, the Hoffmann Global Institute for Business and Society… Show more The Community Impact Challenge aims to bring together members of the INSEAD community for a positive global impact by tackling three of the UN’s Sustainable Development Goals – SDG12: Responsible Consumption and Production, SDG11: Sustainable Cities and Communities and SDG14: Life Below Water – issues that are becoming increasingly more pressing given the current global instability the world is facing. The project is sponsored by INSEAD, the Hoffmann Global Institute for Business and Society and the INSEAD Alumni Association (IAA). - Development of brand strategy and positioning - Development and execution of communications and social media strategy. - Public Relations. - Community outreach (to students, alumni, faculty and staff). - Set up of website and online applications. - Community management and social media management. - Team lead of a global team made out of INSEAD graduates & students. Show less



Independent Marketing Strategy Consultant

• Advertising Services
• 1 - 100 Employee

• Consultant for L’ORÉAL Luxe

  • Mar 2018 - Dec 2018

  Paris Area, France Brand Relaunch Project • Developed strategy, go to market model and the retail concept for a luxury brand • Created communication and activation strategy • Built 5-year business plan enabling the brand to reach profitability targets



Ingersoll Rand

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Global Product Portfolio Manager

  • Sep 2013 - Feb 2018

  Oberhausen, Germany • Owned the P&L of 2 product portfolios and generated $80 M in revenue. • Led branding and marketing campaigns including messaging, design and digital content and managed a cross-functional and global team related to these projects. • Drove the creation of pricing and volume strategies for 43+ products. Maintained market share in a declining business segment, while increasing gross margin by 1% and 3%. • Reduced product lead-time for critical product category by 50% and reduced costs… Show more • Owned the P&L of 2 product portfolios and generated $80 M in revenue. • Led branding and marketing campaigns including messaging, design and digital content and managed a cross-functional and global team related to these projects. • Drove the creation of pricing and volume strategies for 43+ products. Maintained market share in a declining business segment, while increasing gross margin by 1% and 3%. • Reduced product lead-time for critical product category by 50% and reduced costs by up to 13% by challenging the status quo through cross-functional collaboration. • Initiated the production transfer of 8 critical products to China to improve speed to and competitiveness in local markets, while managing stakeholder expectations and convincing the senior management teams of the need for change. • Headed global monthly demand planning

• Marketing and Communications Leader EMEIA

  • May 2010 - Aug 2013

  Brussels, Belgium • Created a centralized Marketing Communications unit for Europe, Middle East, India and Africa. Managed 3 direct reports locally and 12 functional reports virtually. • Developed and executed 360degree marketing and brand campaigns for 4 product categories targeting retail and wholesale customer segments with an annual budget of $2 M. • Drove new product category branding and launch strategy and implemented online and offline campaigns to support the introduction of the new range within 6… Show more • Created a centralized Marketing Communications unit for Europe, Middle East, India and Africa. Managed 3 direct reports locally and 12 functional reports virtually. • Developed and executed 360degree marketing and brand campaigns for 4 product categories targeting retail and wholesale customer segments with an annual budget of $2 M. • Drove new product category branding and launch strategy and implemented online and offline campaigns to support the introduction of the new range within 6 months. • Introduced 6 new digital tools and digital marketing initiatives such as SEO and SEM to create enhanced brand recognition and accelerated sales as well as customer connectivity. Increased traffic by 180% within only 5 months. • Implemented and launched a new global website and eliminated 10 independent sites. Achieved consistency in messaging, branding and information accuracy. Collaborated with the countries to transfer content to the main site. • Selected to participate in a 9-months strategic project for Latin America and handed over seeminglessly plans and tools with immediate operationability. • Selected to partipate in another 9-months strategic project for Europe. Evaluated a competitor with a cross-functional team and presented the senior executive team with the recommendation to acquire the competitor.

• Marketing and Communications Manager

  • 2008 - Jun 2010

  Paris, France • Created and completed 360degree marketing and brand campaigns targeting retail and wholesale customer segments. Evaluated existing marketing processes and developed a structured process which resulted in faster turnaround time by approximately 15%. • Led regional marketing group and coordinated data to provide visibility on marketing spending which allowed negotiation of better rates with suppliers.



Ingersoll Rand Security Technologies (now Allegion)

• Sales Management Associate

  • 2007 - 2008

  Stuttgart, Germany • Designed and introduced a new scorecard to track sales performance and linked results with a bonus increase of 3%, resulting in increased sales and enhanced visibility of product performance. • Conceptualized and introduced two new customer services programs.



Mercedes-Benz USA

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Intern

  • Mar 2005 - Oct 2005

  Montvale, New Jersey • Prepared the marketing plan as well as the product launches within the Mercedes-Benz Luxury Sport Utility segment, therefore researched competitor vehicles and created market analysis as well as market trend analysis. • Developed and created diverse marketing material for training and communications purposes.



Daimler

• Switzerland
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Intern

  • Aug 2003 - Apr 2004

  Stuttgart, Germany • Analysed demographics, consumer data and market development data and participated in the strategic volume planning for Mercedes-Benz passenger cars.



Dorland Advertising / GREY Group

• Account Coordinator

  • Sep 1998 - Sep 2000

  Berlin, Germany • Consulted customers and championed within 1 year 80+ projects of marketing communication and brand campaigns for customers from diverse industries.