Experience

eHome Counseling Group

• President and CEO

  • Feb 2017 - Present

  Orlando, Florida Area President and CEO of eHome Counseling Group (www.ehomegroup.com), a nationwide company that provides virtual mental health counseling services. eHome Counseling is focused on restoring lives by revolutionizing the behavioral healthcare industry so our clients can “Live Again!” eHome Counseling provides a convenient, confidential, highly effective alternative to traditional office-based counseling programs. We believe restoration begins with access to the most convenient technology using… Show more President and CEO of eHome Counseling Group (www.ehomegroup.com), a nationwide company that provides virtual mental health counseling services. eHome Counseling is focused on restoring lives by revolutionizing the behavioral healthcare industry so our clients can “Live Again!” eHome Counseling provides a convenient, confidential, highly effective alternative to traditional office-based counseling programs. We believe restoration begins with access to the most convenient technology using HIPAA-compliant online video counseling sessions with our outstanding counselors. Our clients are evaluated and monitored with our Deep Mind Insight™ program, providing a thorough quantitative assessment of their progress. Our Sixth Sense Counselor Performance Model™ utilizes metrics-based feedback to ensure the highest performing counselors for every client. This client-centered approach is vital to our mission of helping clients “live again.” Our counseling has proven effectiveness: • No-show rate of less than 10%, compared to 25%-40+% for in-office counseling • Customer satisfaction: 4.6 out of five stars • Condition improvement: Overall 83%; Depression 79%; Anxiety 72%; Bipolar 75%; PTSD 68%; Drug Use 75%; Suicidality 58% eHome Counseling is in network with major insurers, including Aetna, Cigna, Humana, Optum/United, CareFirst BCBS and Florida Blue. We are a major provider for Wounded Warrior Project, Team USA, serving US Olympic and Paralympic athletes and the PGA Tour. For the very best in virtual mental healthcare, contact our Client Care team at www.ehomecounseling.com. Show less



Foundation Partners Group

• United States
• Individual and Family Services
• 100 - 200 Employee

• Chief Executive Officer, President and Board Director

  • Oct 2012 - Dec 2016

  Orlando, Florida Leader of a private equity backed $50+ million portfolio company with over 50 funeral homes and 9 cemeteries in 14 states. ♦ In four years, grew run rate revenue and EBITDA by over 80%. ♦ In less than three years, dramatically turned around the company and sold it to another private equity firm at a favorable multiple. Revenue and EBITDA increased 50% and equity 60% during that period. ♦ Created an acquisition engine that completed eight major acquisitions in one year with over… Show more Leader of a private equity backed $50+ million portfolio company with over 50 funeral homes and 9 cemeteries in 14 states. ♦ In four years, grew run rate revenue and EBITDA by over 80%. ♦ In less than three years, dramatically turned around the company and sold it to another private equity firm at a favorable multiple. Revenue and EBITDA increased 50% and equity 60% during that period. ♦ Created an acquisition engine that completed eight major acquisitions in one year with over 20 potential acquisitions in the pipeline. These acquisitons increased call volume by 75% and run rate revenue and EBITDA by more than 20%. ♦ Launched a new business, Right Choice Cremation, opening four locations within 12 months. ♦ Recruited an outstanding team, developed an innovative vision and implemented key industry transforming initiatives, creating the most technologically advanced deathcare company in the United States. ♦ Achieved industry leading customer service, with both net promoter score and employee satisfaction above 80%. Show less



The Brad Rex Group, LLC

• Chief Executive Officer

  • Aug 2009 - Sep 2012

  Orlando, Florida Area Founder and Chief Executive Officer of a general management and hospitality consulting company with expertise in business turnaround and growth, guest service enhancement, cost reduction and labor management. Public speaker on leadership and guest service. ♦ Worked with top-tier consulting companies to provide in-depth theme park industry expertise in support of major Asian theme park projects. Advised a major entertainment company on vacation ownership opportunities. ♦ Created a… Show more Founder and Chief Executive Officer of a general management and hospitality consulting company with expertise in business turnaround and growth, guest service enhancement, cost reduction and labor management. Public speaker on leadership and guest service. ♦ Worked with top-tier consulting companies to provide in-depth theme park industry expertise in support of major Asian theme park projects. Advised a major entertainment company on vacation ownership opportunities. ♦ Created a new brand, HelixLife®, to market and sell genetically-guided nutrition and skin care. Promoted the brand and products with an integrated web and social media strategy. Show less



The Surpassing! Life

• Author

  • May 2012 - Aug 2012

  Orlando, Florida Area The Surpassing! Life: 52 Practical Ways to Achieve Personal Excellence provides easy, time-proven concepts to simplify your life, increase your happiness, and surpass all expectations. It is available at www.thesurpassinglife.com or on Amazon.com in both paperback and Kindle versions.



HelixLife, LLC

• United States
• Health, Wellness & Fitness

• Chief Executive Officer

  • 2010 - Dec 2011

  Orlando, Florida Area HelixLife provides smart, simple, safe and effective genetically-guided nutritional supplements and skin care to help people feel, perform and look their very best.



Hilton Grand Vacations Company

• United States
• Hospitality
• 1 - 100 Employee

• EVP, Chief Customer Officer

  • May 2007 - Jan 2009

  Orlando, Florida Area Had P&L responsibility and led all operations and HOAs for 12 owned and 23 branded resorts throughout mainland U.S. and Hawaii, with 5,045 rooms, 1.4-million room nights and 1,700 team members. Responsibilities included operations, property management, retail/spa, human resources, revenue management, finance, rental sales and marketing, and call centers. Directed HGV Club with 140,000 domestic and international members (500,000 transactions). Had responsibility for the Elite program of 14,000… Show more Had P&L responsibility and led all operations and HOAs for 12 owned and 23 branded resorts throughout mainland U.S. and Hawaii, with 5,045 rooms, 1.4-million room nights and 1,700 team members. Responsibilities included operations, property management, retail/spa, human resources, revenue management, finance, rental sales and marketing, and call centers. Directed HGV Club with 140,000 domestic and international members (500,000 transactions). Had responsibility for the Elite program of 14,000 owners. ♦ Increased net income by 85% in two years. ♦ Achieved record guest satisfaction and team-member retention. ♦ Grew HGV Club by 15,000 new members per year. ♦ Directed successful opening of two new Hawaii properties and prepared for West 57th Street opening in NYC. Show less



WALT DISNEY WORLD, COMPANY

• Vice President, EPCOT

  • Sep 2001 - May 2007

  Orlando, Florida Area Led all aspects of a complex $600,000,000 theme park, including a $100,000,000 food-and-beverage operation with 40 locations; a retail business of $100,000,000 with 25 locations; and attractions, custodial, entertainment and maintenance. Led 4,500 hourly employees (including union members and cultural representatives from 11 countries), 100 office/technical staff and 300 salaried cast. ♦ Assumed role on September 10, 2001, and led business through aftermath of 9/11. ♦ Achieved… Show more Led all aspects of a complex $600,000,000 theme park, including a $100,000,000 food-and-beverage operation with 40 locations; a retail business of $100,000,000 with 25 locations; and attractions, custodial, entertainment and maintenance. Led 4,500 hourly employees (including union members and cultural representatives from 11 countries), 100 office/technical staff and 300 salaried cast. ♦ Assumed role on September 10, 2001, and led business through aftermath of 9/11. ♦ Achieved 38% revenue increase and 50% operating income increase over five years. ♦ Developed and implemented comprehensive four-point strategy, resulting in 20% reduction in labor (over 1,000,000 labor hours). Maintained high guest service and cast morale, while positioning business for growth. ♦ Achieved most successful attraction openings in history, including Mission: SPACE, Soarin’; Nemo and Friends, and Turtle Talk. Greatly expanded festival events, such as Food and Wine and Flower and Garden. ♦ Created strong diversity focus, and received Walt Disney World’s highest diversity recognition award. ♦ Significantly strengthened leadership team, feeding numerous leaders to other business units.

• Vice President, Operational Strategies and Metrics

  • Jun 2000 - Aug 2001

  Responsible for Operating Labor Management, College and International Housing of 5,000 beds, operations information services, industrial engineering, organizational development and productivity.

• Vice President, Operations Labor Management

  • Jan 2000 - Jun 2000

  Directed team responsible for efficient deployment of 30,000 unionized hourly cast members. Implemented ideal labor-management process, including world-class scheduling and deployment processes and software. Managed change from decentralized to centralized labor deployment across company.



Greater Orlando Leadership Foundation

• Director/Chairman

  • 1996 - 2006

  Orlando Chairman and Board Member during rapid growth of this leadership development program that started in Orlando, FL and has expanded nationally to six additional cities. Over 1,000 graduates nationwide, many in senior executive positions.



WALT DISNEY ATTRACTIONS, INC.

• Vice President, Finance

  • May 1996 - Jan 2000

  Led strategic planning, annual budgeting, and monthly forecasting for a $6-billion segment of the Walt Disney Company comprising Walt Disney World, Disneyland, Tokyo Disneyland, Regional Entertainment and Walt Disney Imagineering. Segment achieved double-digit revenue and operating income growth for five consecutive years. Also responsible for new theme park and resort opportunities (domestically and internationally, including Hong Kong Disneyland). Led three directors, six managers and 13… Show more Led strategic planning, annual budgeting, and monthly forecasting for a $6-billion segment of the Walt Disney Company comprising Walt Disney World, Disneyland, Tokyo Disneyland, Regional Entertainment and Walt Disney Imagineering. Segment achieved double-digit revenue and operating income growth for five consecutive years. Also responsible for new theme park and resort opportunities (domestically and internationally, including Hong Kong Disneyland). Led three directors, six managers and 13 analysts/assistants.

• Director, Planning

  • Sep 1994 - May 1996

  Coordinated plans and forecasts for company, including Walt Disney World, Disneyland and Tokyo Disneyland. Prepared weekly business drivers, monthly financial forecast, annual operating plan and five-year strategic plan. Provided standardized templates to each property, automated the roll-up process, and developed exception reporting to highlight key variances for management action.



THE BRITISH PETROLEUM COMPANY, P.L.C.,

• Marketing/Sales Manager

  • Aug 1993 - Aug 1994

  Cleveland, Ohio Led marketing and sales in extruded blow-molding market for specialty high-barrier plastic resin.



THE BRITISH PETROLEUM COMPANY, P.L.C.

• Assistant Group Controller

  • Oct 1991 - Jul 1993

  London, United Kingdom Responsible to BP Company Controller for company planning, control and performance measurement in direct support of CEO/CFO during difficult turnaround period.



BRITISH PETROLEUM COMPANY, P.L.C.

• Manager, Futures and Options Trading

  • Jul 1990 - Sep 1991

  Cleveland/Akron, Ohio Area Created and led three-person trading team utilizing petroleum futures, options and derivatives to minimize risk as well as maximize value of Marcus Hook refinery during the Gulf War. Managed 1,500,000 barrels of absolute price exposure and 2,000,000 barrels of spread positions.

• Project Leader, Oil Strategic Planning

  • Sep 1989 - Jul 1990

  Oversaw strategic-planning projects for U.S. refining and marketing operations. Performed competitor analyses, acquisition-and-divestment evaluation and business reviews of two operating units.



BP Finance

• France
• Investment Management

• Capital Markets Analyst

  • Jun 1988 - Sep 1989

  Responsible for minimizing cost of $14-billion debt portfolio.



WESTVACO CORPORATION

• United States
• Paper and Forest Product Manufacturing

• Financial Analyst, Treasurer’s Department

  • Jan 1987 - Jun 1988

  Greater New York City Area Performed financial and competitor analyses for a $2-billion paper-products company.



US Navy

• United States
• Armed Forces
• 700 & Above Employee

• Nuclear Submarine Officer

  • Jun 1981 - Jun 1986

  Groton, CT Completed Navy Nuclear Power Program training and Submarine School. Assigned to USS Andrew Jackson (SSBN 619), a nuclear ballistic missile submarine. Served as Engineering Division Officer for M, A, and IT divisions and was QA officer. Completed five patrols. Qualified as Shipyard Engineering Officer and received gold Dolphins. Consistently ranked in top 1% of officers and was honorably discharged as a full Lieutenant.