Experience

Genesee Land Trust

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Communications

  • Mar 2022 - Present

  Rochester, NY



Unicorn Scouts

• United States
• Individual and Family Services

• Co-Founder & Chief Creative Officer

  • Nov 2015 - Mar 2022

  San Francisco Bay Area • Provide communications strategy, content development, growth marketing and product marketing services to companies, organizations and entrepreneurs • Services include data-driven strategic planning, user acquisition and demand generation campaigns, brand awareness strategies, media campaign development, media outreach and briefings, content development, branding, website content, sales materials, customer case studies, events, influencer relations, social media support, in-person events… Show more • Provide communications strategy, content development, growth marketing and product marketing services to companies, organizations and entrepreneurs • Services include data-driven strategic planning, user acquisition and demand generation campaigns, brand awareness strategies, media campaign development, media outreach and briefings, content development, branding, website content, sales materials, customer case studies, events, influencer relations, social media support, in-person events, product and market analysis, community engagement Clients Include: SOS Method: in-app messaging, marketing strategy, user acquisition and engagement, persona development, data analysis Klook: press release development, corporate news strategy NCDC (Northern California Dance Collective): social media, email newsletter, community engagement Eonite Perception: branding, messaging, launch strategy, product and company videos, media support Hashtaag: full company branding; website content, layout, style and management; blog and case study content; demand generation campaigns, sales deck. intive: US demand generation campaign, first client case study, new design format, email content. Crowd.House: branding, messaging, website content, go-to-market strategy, investor deck guidance The Unicorn Scouts also provides "magical self marketing" programs to students, families and professionals through our award-winning, art & play empowerment activities. Contact us to schedule a coaching session for your self, your child, your school or your team. Show less



Inkhouse

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Vice President

  • Jun 2018 - Jul 2019

  San Francisco Bay Area • Lead creative strategy and managed client relationships for B2C and B2B accounts, including Wonolo, Hired, Blume, Zum, Klook, Jane.ai, Talespin VR, Varsity Tutors, Strava, Crucial, NewDealDesign, Jaunt XR • Supported business growth and client retention with proposals, pitches and reports • Managed and mentored team members on program activities as well as personal development • Established “Hornstorm” process across agency to bring more creative thinking • Implemented personality… Show more • Lead creative strategy and managed client relationships for B2C and B2B accounts, including Wonolo, Hired, Blume, Zum, Klook, Jane.ai, Talespin VR, Varsity Tutors, Strava, Crucial, NewDealDesign, Jaunt XR • Supported business growth and client retention with proposals, pitches and reports • Managed and mentored team members on program activities as well as personal development • Established “Hornstorm” process across agency to bring more creative thinking • Implemented personality program training in SF to foster neurodiversity discussions and promote awareness and inclusivity. This was then adopted in the other InkHouse offices. Show less



Sourcebits Digital

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Vice President of Marketing

  • Nov 2013 - Nov 2015

  San Francisco Bay Area - Responsible for all demand generation, content, communications, engagement and brand awareness for mobile app development agency - Cost-effective marketing and communications strategy, annual and quarterly plan and budget - Lead all content marketing and brand storytelling initiatives from conception through creation, design direction, digital publication, printing and promotion - Wrote majority of copy for editorial, landing pages, social media (LinkedIn bylines, Facebook… Show more - Responsible for all demand generation, content, communications, engagement and brand awareness for mobile app development agency - Cost-effective marketing and communications strategy, annual and quarterly plan and budget - Lead all content marketing and brand storytelling initiatives from conception through creation, design direction, digital publication, printing and promotion - Wrote majority of copy for editorial, landing pages, social media (LinkedIn bylines, Facebook, Dribble), email promotions, bylines, blog posts, case studies, sales decks - Project managed global corporate rebranding - Established first reporting process to create a metrics driven, A/B tested and optimized marketing sales funnel - Implemented Marketo, enhanced Salesforce with integration, lead dozens of email marketing campaigns including tradeshow event flows, content demand gen, and newsletter - Conducted market research and competitor analysis to identify and develop new services - App Fuel, Analytics, ASO - to meet evolving client needs - Built marketing team from 1to ultimately lead a team of 5. Collaborated with and supported international B2B sales team of 10+ - Built content marketing strategy, directed execution - Created first outbound lead generation efforts for enterprise sales - Launch of AdWords, Display Advertising & SEO efforts - Develop and execute events, including large presence at Apps World 2015 Results: - 110% increase in overall inbound sales leads - Grew enterprise sales pipeline from marginal to 40% of opportunities - 41% reduction in cost per lead - 58% of dormant contacts re-engaged, 12% nurtured into repeat opportunity leads - 23 whitepapers, ebooks, case studies & bylines created to increase industry thought leadership - 36,000+ views on LinkedIn byline, top 10 tech article of the week - created 80+ slides, organized by industry, persona and project need options, to arm sales team with consistent messaging + easy method to generate customized proposals Show less



Leap Motion (inactive account - see Ultraleap)

• United States
• Software Development
• 1 - 100 Employee

• Director of Public Relations

  • Apr 2012 - Oct 2013

  San Francisco Bay Area #FirstLeap launch campaign named finalist in Tech Campaign of the Year in the 2014 PR Week awards: http://lnkd.in/bYzrumz Created and executed the global media relations, social media, customer engagement and blogging strategies to launch the innovative 3D motion control startup out of stealth mode and through world-wide product release. Managed internal team of three and PR agency team of four, and collaborated with international retail and OEM partners. Developed from scratch the… Show more #FirstLeap launch campaign named finalist in Tech Campaign of the Year in the 2014 PR Week awards: http://lnkd.in/bYzrumz Created and executed the global media relations, social media, customer engagement and blogging strategies to launch the innovative 3D motion control startup out of stealth mode and through world-wide product release. Managed internal team of three and PR agency team of four, and collaborated with international retail and OEM partners. Developed from scratch the brand’s digital voice, social media following, editorial calendar and weekly customer newsletter. Grew newsletter subscriber base from 0 to 90,000+ with a 46.7% open rate. Strategic programs, including 5 in-person media tours, CES 2013, SxSW 2013 and tier-1 product reviews, generated more than 18,500 media articles reaching 9+ billion people. Earned media (PR and social) drove all pre-order sales - worth more than $10 Million. Show less



Atomic PR

• Account Manager

  • Dec 2011 - Apr 2012

  Manage PR team serving multiple clients and supporting new business development. Serve as daily client contact, providing strategic and tactical advice. Develop and execute traditional, digital and social media PR programs designed to meet client business goals. Develop and maintain relationships with top-tier media, securing regular high-value coverage in tech, consumer, business and advertising/marketing trade press and analysts. Handle social media strategy and community building. Staff… Show more Manage PR team serving multiple clients and supporting new business development. Serve as daily client contact, providing strategic and tactical advice. Develop and execute traditional, digital and social media PR programs designed to meet client business goals. Develop and maintain relationships with top-tier media, securing regular high-value coverage in tech, consumer, business and advertising/marketing trade press and analysts. Handle social media strategy and community building. Staff media briefings and industry events, draft press releases/articles, analyze and evaluate the media landscape and think outside the box. Past Clients: Leap Motion, launched 3D motion control technology to revolutionize human/computer interaction Sony Electronics, focus on Vaio, Reader and Tablet division Fiverr, online global marketplace for $5 gigs KlabLab, education start up to foster creative teaching and collaborative learning EmergencyLink, the only medical ID network and emergency planning site that's 100% free VoucherCodes.co.uk, leading savings site in UK building out online global savings magazine Coupons.com, online savings site and marketing technology TOA Technologies, BtoB mobile workforce managament SaaS solution Unicast, rich media advertising agency Kosmix.com/RightHealth.com, alternative search engines including health engine DanceJam, social network launched by MC Hammer KidZui, Internet browser for children Raytheon Oakley Networks, insider threat security management; Kinoma, mobile media player Xumii, mobil social network application Advanta KivaB4B, small business bank with charity initiative Jobvite, social recruiting SaaS software CouponMountain.com, online coupon site Smarter.com, shopping engine

• Account Supervisor

  • Jan 2011 - Dec 2011

  I have placed thousands of articles in hundreds of outlets. I've created and executed thought leadership and company spokesperson campaigns. I have coordinated international PR teams. I developed and executed Sony Electronic's #catchthetablet social media campaign to launch their first tablet in the US market, resulting in the most successful social media campaign in the company's history - on a very small budget

• Senior Account Executive

  • Oct 2009 - Jan 2011

• Account Executive

  • Sep 2007 - Oct 2009



Solutions Consulting - PR

• Public Relations Consultant

  • Apr 2006 - Oct 2009

  As a PR consultant (I started Solutions Consulting) I have written and edited press releases, Web site content, awards submissions and proactive pitches for AVAVA Systems - a startup launching an innovative new building construction method - and Effie's Heart - a Bay Area fashion designer. I have also helped create Web content for CurvednDarted - a new company focusing on sewing workshops and custom designs.



SHIFT Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Coordinator

  • Nov 2006 - Aug 2007

  As an account coordinator, I served as the "chief information officer" for three BtoB accounts. I created and maintained editorial calendars, media and analyst lists, speaking and award opportunities as well as tracked editorial coverage for my clients and their competitors. In addition to maintaining information databases, I also developed and conducted proactive pitching, moderated client-media briefings, wrote and edited press releases, ghostwrote byline articles, nurtured… Show more As an account coordinator, I served as the "chief information officer" for three BtoB accounts. I created and maintained editorial calendars, media and analyst lists, speaking and award opportunities as well as tracked editorial coverage for my clients and their competitors. In addition to maintaining information databases, I also developed and conducted proactive pitching, moderated client-media briefings, wrote and edited press releases, ghostwrote byline articles, nurtured relationships with editorial and analyst contacts, brainstormed creative PR initiatives and maintained positive relationships with client contacts. As an employee of SHIFT, I helped promote the agency whenever possible, assisted my agency coworkers with proofreading and information, and helped conduct writing/copyediting training. Show less



National Meat Association

• Public Relations Assistant

  • Jan 2006 - Nov 2006

  The National Meat Association is a non-profit organization representing meat producers, slaughterers and packers. The NMA conducts two forms of public outreach - government lobbying and industry education. As the Public Relations Assistant, I reported directly to the Director of Public Relations. My job responsibilities included writing and editing press releases, editing marketing content, maintaining the NMA Web site, serving as the initial press contact and most importantly - I wrote… Show more The National Meat Association is a non-profit organization representing meat producers, slaughterers and packers. The NMA conducts two forms of public outreach - government lobbying and industry education. As the Public Relations Assistant, I reported directly to the Director of Public Relations. My job responsibilities included writing and editing press releases, editing marketing content, maintaining the NMA Web site, serving as the initial press contact and most importantly - I wrote a weekly newsletter covering all important national and international meat industry news. During two annual NMA conferences, I assisted with set up, registration, daily logistics and covered the events for the weekly newsletter. Show less



Messenger Post Newspapers

• Newspaper Publishing
• 1 - 100 Employee

• Staff Reporter

  • May 2004 - Aug 2005

  As the only staff reporter for the Brockport Post (a weekly newspaper within the Messenger Post chain), I covered local news events in four communities, writing eight to ten stories a week. Special projects included an award-winning series following a family of migrant farmworkers during a local crop harvest, local election coverage and a collaborative report on local women in politics. I was responsible for determining the important news of the week, maintaining professional… Show more As the only staff reporter for the Brockport Post (a weekly newspaper within the Messenger Post chain), I covered local news events in four communities, writing eight to ten stories a week. Special projects included an award-winning series following a family of migrant farmworkers during a local crop harvest, local election coverage and a collaborative report on local women in politics. I was responsible for determining the important news of the week, maintaining professional relationships with members of local government, school districts, police and fire departments, a state university and prominent community members. During my first year working for the newspaper, the New York Press Association named me Runner-Up Rookie Reporter of the Year and awarded me First Place for In-Depth Reporting. Show less



The Communicator

• Editor in Chief

  • Aug 2003 - Dec 2003

  As the Editor in Chief of the journalism school newsletter, I assigned and edited stories for eight writers, worked with the journalism school Dean and a faculty adviser to determine coverage, made design recommendations and wrote one news story and four briefs. The Communicator is a bi-annual publication produced by the journalism school and sent to parents, students and alumni as a communications and fund-raising tool.



The Journey Project

• Public Relations Coordinator

  • Aug 2002 - May 2003

  The Journey Project, the result of a $2 million Lilly Grant I helped obtain as a student researcher, was a brand-new vocation-discovery project developed by St. Bonaventure University. It was my job as Public Relations Coordinator to create campus awareness of the project and its various programs through campus media outreach, flyers, a Web site and word of mouth.



St. Bonaventure University

• Higher Education
• 500 - 600 Employee

• Writing Lab Coordinator/ Journalism Tutor

  • Aug 2001 - May 2003

  St. Bonaventure University's Teaching and Learning Center hired me at the start of my sophomore year to run the Writing Lab, and also to serve as a tutor in journalism. As the Writing Lab Coordinator, I was responsible for the peer-editing program, developed a grammar and punctuation error checklist used to evaluate more than 90 essays, promoted the hours and services of the lab to students and trained two additional editors. As a tutor in journalism, I assisted students studying… Show more St. Bonaventure University's Teaching and Learning Center hired me at the start of my sophomore year to run the Writing Lab, and also to serve as a tutor in journalism. As the Writing Lab Coordinator, I was responsible for the peer-editing program, developed a grammar and punctuation error checklist used to evaluate more than 90 essays, promoted the hours and services of the lab to students and trained two additional editors. As a tutor in journalism, I assisted students studying all of the required writing courses and helped them understand story assignments. I als explained rules of style, grammar and punctuation, discussed research methods and reviewed their progress. Show less