Experience

CHDFS, Inc.

• Respite Worker

  • Feb 2020 - Present



U.S. Department of Education

• Teacher Assistant

  • Sep 2019 - Present



Fur llc

• Digital Marketing Manager

  • Jan 2019 - Jul 2019

  Created a 3, 6 & 12 month digital strategy and plan utilizing traffic and conversion as drivers.Liaise with Social, PR and Paid Search Agency to create and provide asset needs.Oversee logistics and approval for all digital content creation for paid and organic channels.Own email marketing plan and segmentation, including replatform or new A/B test strategy for improved automation email performance.Oversee all social media advertising and placement. We work to… Created a 3, 6 & 12 month digital strategy and plan utilizing traffic and conversion as drivers.Liaise with Social, PR and Paid Search Agency to create and provide asset needs.Oversee logistics and approval for all digital content creation for paid and organic channels.Own email marketing plan and segmentation, including replatform or new A/B test strategy for improved automation email performance.Oversee all social media advertising and placement. We work to optimize campaign performance by honing in on ad sets that perform, while testing new ad sets (audiences) to continue to glean insights.Manage 2 social team members (social media manager & community manager). Plan out content dissemination + partnering with brands and influencers on giveaways or partnerships both unpaid and paid.Building out the Affiliate Marketing Channel to effectively promote the brand. Also responsible for managing all incoming affiliate partner requests, promotions and commission structures. Program is set to launch in August.Execute and Monitor Search Marketing Strategy & Campaigns, Budget Allocation and Assets. I am working directly with Google to ensure tagging is correct and we are reaching new audiences MoM.Leverage testing for all Paid Search campaigns, followed by automation utilize smart data provided by Google.Oversee customer service manager to ensure ticket response times are kept under 2 minutes. Additionally, I am training her to upsell product bundles as another conversion driver.Responsible, for managing all database input and Site OffersResponsible for reports on email and other Marketing Program effectivenessManagement of the E-Commerce P&L Show more Show less



Maesa

• Digital Marketing & Social Media Manager

  • Apr 2017 - Jan 2019

  Establish promotional plan and product offering strategy for flowerbeauty.com.Establish annual forecast and budget for all of digital.Work with Marketing to develop new email content and marketing programs to increase conversionWork with email provider to take leverage newest technology to improve communications by identifying key areas of opportunity to message key segments and start new campaignsLiaison to Customer Service team, communicating key initiatives… Establish promotional plan and product offering strategy for flowerbeauty.com.Establish annual forecast and budget for all of digital.Work with Marketing to develop new email content and marketing programs to increase conversionWork with email provider to take leverage newest technology to improve communications by identifying key areas of opportunity to message key segments and start new campaignsLiaison to Customer Service team, communicating key initiatives, calendar changes, etc.Manage the Affiliate Channel business and relationship to effectively promote the brand. Also responsible for managing all affiliate partners, promotions and commission structures.Execute and Monitor Search Marketing Strategy & Campaigns, Budget Allocation and Assets.Manage the www.flowerbeauty.com product catalog: input & categorization of all new products, sets, gifts and collateral itemsAssists in all aspects of management of the Flower Beauty Web siteResponsible for reports on email and other Marketing Program effectivenessManagement of the E-Commerce P&L Show more Show less



DMC Corporation

• Digital Marketing Manager

  • Dec 2015 - Apr 2017

  Work with brand and marketing team on campaigns to drive traffic to brick and mortar retail wholesale stores where products are sold. Generate new content (Free Patterns and Videos) for wholesale marketing and social media. All cobranded social pages are updated on a monthly basis with new content and new product release information. Assist with planogram setups and refresh. Create the marketing plan for new marketing pieces and provide the photography to refresh. Monitor… Work with brand and marketing team on campaigns to drive traffic to brick and mortar retail wholesale stores where products are sold. Generate new content (Free Patterns and Videos) for wholesale marketing and social media. All cobranded social pages are updated on a monthly basis with new content and new product release information. Assist with planogram setups and refresh. Create the marketing plan for new marketing pieces and provide the photography to refresh. Monitor competitor activity including product focuses and marketing tactics, developing actionable insights and maintaining POV on brand positioning. Performs UAT for all marketing related features and enhancements. Setup business health and metrics dashboards to measure company health and performance. Optimize campaigns and activities based on reports. Drive the digital marketing strategy for Commonthread and DMC, aligned with brand standards, execution and budget. Create engaging campaigns driving customer acquisition and engagement to maximize online revenue on ecommerce site. This included pushing direct mail pieces, leveraging community workshops to bring brand awareness, and working with designers to have custom content created for our products. Oversee and coordinate all product and lifestyle photography. This entails booking locations, identifying and purchasing props, model scouting and booking and overseeing photoshoot. Work with brand and product team to develop and execute product launches. Implement email marketing and lifecycle marketing strategies. Manage social media program and social digital agency (Digital Brand Expressions) to amplify Commonthread brand across digital social channels. Work with Online Customer service to resolve customer issues, web and social media issues. Oversee delivery of website assets. Setup/upload through Magento platform. Oversee internal team of 4: Web Designer, Copywriter, Marketing Assistant and Social Media Assistant. Show more Show less



Ashley Stewart

• eCommerce Site Operations & Analytics Manager

  • Mar 2015 - Dec 2015

  - Manage daily site operations to ensure a best in class user experience.- Plan, coordinate, and execute the end-to-end product campaign lifecycle (i.e.; content Feeds, price feeds, imagery uploads, promotions, template selection, segmentation, a/b tests, new pages, redirects, inventory, etc.) - Monitor, anticipate, and troubleshoot all issues and bugs that arise, providing a solution and/or workaround until a solution can be implemented.- Proof all online copy, imagery and pricing… - Manage daily site operations to ensure a best in class user experience.- Plan, coordinate, and execute the end-to-end product campaign lifecycle (i.e.; content Feeds, price feeds, imagery uploads, promotions, template selection, segmentation, a/b tests, new pages, redirects, inventory, etc.) - Monitor, anticipate, and troubleshoot all issues and bugs that arise, providing a solution and/or workaround until a solution can be implemented.- Proof all online copy, imagery and pricing for accuracy.- Collaborated with copywriter to manage and prioritize workload. - Partnered with eCommerce team and related partners to resolve Quality Control related issues on storefront.- Performed back-end clean up in merchandising to create more user friendly experience.- Partnered with creative team members to ensure items featured in all special Ashley Stewart launches are properly created and staged to launch.- Monitored site performance metrics to guarantee 100% uptime (order feeds, site speed, quota alerts, pipeline performance, etc.)- Provided ecommerce analytical reports to assist merchandising and planning using Google Analytics, Demandware and Mainstreet Commerce. Generating KPI reports to analyze data Daily and Weekly to continue to increase conversion and traffic and in addition monitoring error reports to verify that website is functioning accordingly. In addition monitor ecommerce sales activities and make recommendations to increase sales and profits.- Created and managed the development road map and prioritization, setting objectives and goals to deliver the best user experience on-time.- Partnered cross functionally (ecommerce, retail, marketing, IT, 3rd Parties) to drive business requirements, functional requirements, QA, and post launch optimizations.- Responsible for the item setup, feeds and inventory updates on Amazon.- Sole manager of Search Engine Optimization opportunities and improvements, including management of BrightEdge platform. Show more Show less



FULLBEAUTY Brands

• eCommerce Manager: Lingerie & Sleepwear (WomanWithin, Roamans, JessicaLondon, Fullbeauty)

  • Jan 2014 - Mar 2015

• eCommerce Manager - fullbeauty.com

  • Aug 2011 - Jan 2014

• Assistant eCommerce Manager - KingSize

  • Mar 2009 - Aug 2011

• Web Design Intern

  • Nov 2008 - Mar 2009



Lightworks Media Distribution

• Marketing/Media Intern

  • Jul 2008 - Sep 2008

  Update images, text and categories on website based on Program Catalog.Build and maintain an image library for Program Catalog and Sell Sheets.Communicate with coworkers and clients to manage image file transfers when programs are acquired or sold.



Gap Inc

• Sales Associate/Visual Team

  • Apr 2006 - Jan 2008

  Implement visual display plans for windows and interior displays.Maintain a neat, organized sales floor while aiding customers in finding specific clothing styles and color coordination.Replenishing and rearranging items throughout the store to improve store flow.