Experience

Zur Rose Group

• Switzerland
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Senior Global Marketing Manager

  • Sep 2021 - Present

  Part of the 12 people holding group team at Europe’s largest e-commerce pharmacy and one of the leading medical wholesalers in Switzerland. Zur Rose Group delivers healthcare products to nine million consumers across Europe and consists of best-known brands such as, DocMorris, Medpex, TeleClinic and eHealthTec in Germany, Zur Rose in Switzerland and Promofarma in Spain and France. • Responsible for building first ecosystem platform, a ”one-stop-shop” for health journeys and market strategy across Germany, Switzerland, Spain and France. • Drive brand building through strategic merging of subsidiaries across all markets to one hero brand across 5 year plan. • Develop new consumer solutions, products and designing UX experience from first ad touchpoint to end conversion on site, in close collaboration with tech-teams, agencies as well as internal stakeholders and partners such as Novo Nordisk and Roche. • Ensure monthly conversion KPIs are achieved through building and driving the digital strategy to scale brand awareness, increase reach and define the digital content per touchpoint to generate leads and nurture leads. • Create innovative media plans optimising for spend and performance through creative assets, medical insights, ongoing targeting optimisations as well as developing personalised CRM program - achieving 150% YoY increase. • Managing FT media and creative agencies as well as scouting and onboarding long-term UX and Influencer agencies during 2021. Work closely with local markets to amplify communication and share and reapply best practices across markets. • Create high impact, large scale awareness campaigns to bring traffic to our platforms and convert consumers into our health journey funnel for specific conditions, such as, Obesity, Diabetes and allergies. Enabling them to find solutions across digital channels, such as offline/online diagnosis, specialists, treatments and community and empowering them to manage their health. Show less



Zalando

• Germany
• Retail
• 700 & Above Employee

• Marketing Manager - Sweden

  • Oct 2019 - Sep 2021

  Marketing manager for Sweden with 3 direct reports. Interim Marketing Manager for Finland since Aug‘20, responsible for both countries’ business performance. Develop, execute and lead the market strategy to meet business and growth KPIs, in alignment with Demand leadership team, Commercial planning and Retail. • Ensured that SE grew from low priority into top five core strategic regions out of Zalando’s 23 markets. Develop and lead 5-year plan with the goal to become market leader and the starting point for fashion and lifestyle. • Extend Nordic brand categories as well as convenience propositions, e.g, new payment solutions in Nordics and driving new packaging trials on the market. • Deliver BiC marketing and retail campaigns working with the global marketing teams to increase market share growth through KPIs analysis and steer business performance conversions on site/app. • Capture local commercial opportunities, identifying gaps in the market and conceive and execute local campaign initiatives and partnerships. Ensure consistency in ToV and monitor brand parameters closely. • Manage the entire media spend (brand and performance) in SE and FI, with the goal of maximizing the effectiveness of investments. Ongoing local media agency mgmt negotiations and performance reviews. Scouted, pitched, onboarded and managed 2 creative agencies in 2020. • Recruited and hired 3 new team members during 2020. • Work with cross-functional teams in CRM, SEO, Corp. coms and PR to ensure media sufficiency in innovative digital first formats as well as traditional broad reach media, to reach and convert target audience while providing the best consumer experiences across all paid, earned and owned touchpoints. • Expertise in reaching and engaging user/audience segments through a targeted value proposition and touchpoint market strategy, e.g., driving granularity in reporting for SE on region level for marketing/media and in target-setting to identify different stages of PLC. Show less



Mastercard

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Manager - consumer/product marketing & digital payments

  • Aug 2018 - Oct 2019

  Part of four party MarCom-team, managing eight markets across the Nordics and Baltics. Responsible for two main areas; Country Manager for Consumer Marketing in Norway, Denmark and Iceland, as well as Digital Product Manager - driving digital payments and partnerships across all eight markets. • Own, establish and implement marketing strategies and plans based on overall market business strategy, Driving Debit/Credit, e-com, contactless and crossborder transactions, through local marketing executions to increase Mastercard usage and brand preference. • Launch and implement marketing strategies and plans of Mastercard’s Digital Payment services and solutions in order to strengthen the position within ecommerce and mobile payments in the cluster. • Drive usage of X-pays (Apple pay, Goggle pay etc.) and Masterpass through merchant promotions and collaborations with local and global players within mobile payments, e.g. Samsung, to drive change in market. • Support Issuers (banks) and Acquirers in building consumer marketing executions B2B2C. • Partnering with key Merchants to drive change in the market through tactical campaigns. • Responsible for Social, SEM/SEO and Digital Marketing strategies. • Responsible of driving CSR partnership with UN’s World Food Programme in the Cluster, executing on local donation driven consumer campaigns. • Managing FTE resources at Ad, brand and media agencies. • Own and manage annual budgets and agency SoW in collaboration with Financial Analyst. Show less



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Director

  • Sep 2017 - Oct 2019

  Strategic client-lead media, communications and marketing consultant, responsible for communication strategies and media principles, commercial planning and customer satisfaction for pan-Nordic clients. • Team leader working together with operative activation manager and media specialists across the Nordics to ensure strategic media sufficiency, efficiency and innovation across all plausible media outlets to meet client objectives. • Worked actively with idea generation and creativity to ensure implementation and optimization of campaigns. • Worked with agreements, sales, and clear project management to secure high quality of work. • Responsible for budget and profitability in customer portfolio and continuously followed up on team results. • Liaised and negotiated with media, suppliers and merchants. • Gained in-depth knowledge of traditional as well as digital outlets, including trends and innovation within MarTech, programmatic buying, data- management, insight and analysis. • Drove Carat’s PR, CSR and Sustainability objectives. Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Nordic PR & Communications Brand Manager

  • Oct 2013 - Sep 2017

  Head of Communications for the Nordic region (Sweden, Denmark, Norway and Finland) and a part of the Northern Europe communications team based in London, UK. • Responsible for multi-brand and corporate PR, including CSR and Sustainability communications. Leading integrated plans and multi-functional teams. • Part of Nordic marketing team, responsible for Brand PR and strategic influencer marketing plans for P&G brands, digital strategy, agency management, third-party collaborations, ambassador involvements. • Execute product launches on brands; previous examples include Oral-b, Yes/Fairy, Ariel, Lenor and Braun. • Build Executive Communications and Nordic Lead Team equity and reputation. • Drive strong partnerships with the Nordic Olympic committees, Cancer Association, Unicef and Save the Children, amongst others. • In charge of Nordic press office and Northern Europe employee communications (incl. UK & Ireland). • Extensive experience of media crisis and issue management. Media trained by Jonathan Hawker, Director of Slate Campaigns. • Member of the American Chamber of Commerce in Sweden’s CSR, and Media working committees. Show less



Freelance

• Writer and Journalist

  • Jan 2013 - Jan 2017

  Ghostwriter, PR project work, marketing project work, copy writing, feature articles, news articles and other writing and journalism projects that meet the client's needs. • Develop and propose engaging article ideas to meet the editorial guidelines and publication needs of multiple newspapers and magazines in Sweden and the UK. • Conduct preliminary research, identify topic experts, craft pitches or queries and conduct all related communications necessary to secure the assignment. Show less



Swedish Chamber of Commerce for the UK

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• Journalist and Communications Trainee

  • Aug 2012 - Feb 2013

  • Helped driving the chamber’s membership recruitment and retainment. • Researched, developed and managed a broad event and seminar plan as well as driving sponsorships. • Developed and executed a marketing and communications strategy across all platforms (online, print, social media and email). • Editor and content contributor to the membership magazine “The Link”, conducting independent research and interviews with notable CEO’s and entrepreneurs. • Created Content, design and production of the SCC’s Annual Report • Worked with SSE Scholars on managing all Young Professional event’s and communications. • Represented SCC at numerous events, seminars and meetings as well as conducting company research, membership management, and event planning. • Contributed to and drove tight collaboration with the Swedish Embassy, Business Sweden as well as Visit Sweden and the other Nordic embassies. Show less