Estefania Acquaviva
Publicity and Marketing Associate at Grand Central Publishing- Claim this Profile
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Bio
Experience
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Grand Central Publishing
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Publicity and Marketing Associate
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Feb 2022 - Present
New York, United States - Crafts original and targeted publicity campaigns for multiple titles a season - Provides campaign support for the Director of Publicity and Marketing at Twelve Books - Pitches and secures top media, including national/local television, digital/print, & radio/podcast - Communicates with high-profile authors and media contacts, as well as serves as in-house liaison - Arranges author travel/signings, composes press materials, and handles administrative duties like mailings… Show more - Crafts original and targeted publicity campaigns for multiple titles a season - Provides campaign support for the Director of Publicity and Marketing at Twelve Books - Pitches and secures top media, including national/local television, digital/print, & radio/podcast - Communicates with high-profile authors and media contacts, as well as serves as in-house liaison - Arranges author travel/signings, composes press materials, and handles administrative duties like mailings, handling invoices, and budget grids - Created the Twelve Instagram account, designs assets via canva, structures the social media calendar, and maintains the imprint website
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Publicity and Marketing Assistant
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Jun 2020 - Jan 2022
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Little, Brown and Company
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Book and Periodical Publishing
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100 - 200 Employee
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Publicity & Marketing Intern
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Jun 2019 - Aug 2019
New York, New York - Created publicity press materials, updated author event confirmations, and constructed media lists - Distributed internal publicity updates, and provided weekly social media competitive analysis reports - Curated social media content, performed bookstagrammer research, and ran Goodreads giveaways - Completed administrative duties, such as media and giveaway mailings
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Macmillan
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Editorial Intern
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Jan 2019 - May 2019
Greater New York City Area - Evaluated and provided editorial commentary on manuscripts and proposals - Drafted readers’ reports and rejection letters to assist in editorial decision-making - Updated the titles’ metadata, created letter inserts, and assisted in book mailings
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Simon and Schuster
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Corporate Marketing Intern
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Sep 2018 - Nov 2018
Greater New York City Area - Contributed to branding of corporate channels, including social media content creation - Partnered with cross-functional teams, and created content for book discovery vertical: Get Literary - Attained data analytics of corporate social media platforms, as well as online brand competitive set
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Blue Key Society
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Campus Tour Guide
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Oct 2015 - Dec 2017
Villanova, PA - Promoted Villanova University through weekly tours of campus to prospective students - Served on the Recruitment Committee, and interviewed potential new members for the society - Represented university in two publicity videos - Participated in the International Students panal in front of over 200 people
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Langtons International Agency
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United States
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Book Publishing
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1 - 100 Employee
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Reading Intern
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May 2017 - Jul 2017
Greater New York City Area - Supported literary agent by providing critique of manuscripts and proposals - Promoted literary agency services to potential clients through email marketing
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Translator
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Jan 2017 - May 2017
Valencia, Spain - Translated articles from Spanish to English for respected peer-reviewed academic journal - Revised and edited already translated articles
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Education
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Columbia University in the City of New York
Master of Fine Arts - MFA, Fiction -
NYU School of Professional Studies
Certificate, Summer Publishing Institute -
Villanova University
Bachelor of Arts (B.A.), English Language and Literature/Letters, Spanish Language and Literature/Letters -
Columbia University in the City of New York
Summer Session, Creative Writing -
Villanova University
Certificate, Summer Business Institute -
Carrollton School of the Sacred Heart
High School, International Baccalaureate: Bilingual Diploma