Dzu Bui
VP, Group Campaign Director at Ad Council- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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French Limited working proficiency
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Swedish Limited working proficiency
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Japanese Elementary proficiency
Topline Score
Bio
Cesar Carbajal
I have worked with Dzu on a multitude of projects that involve the Hispanic and General Market. Dzu is an expert at identifying meaningful insights and turning those insights into effective strategy. I was impressed with his knowledge of Hispanic consumers and ability to connect with them both in-language and at a cultural level during ethnographic interviews. He has a keen eye for understanding key drivers and motivators that influence consumer behavior and using those observations to inform creative development. I would highly recommend him for any multicultural work that involves strategic thinking with multicultural consumers.
David Briggs
Over the seven years I have known Dzu, he has consistently demonstrated the ability to parse out deep consumer insights from complex behaviors and conditions. He also excels at finding the actionable implications from those insights, leading to effective communication strategies. I've learned a lot from Dzu, and am grateful for both our professional and personal friendships.
Cesar Carbajal
I have worked with Dzu on a multitude of projects that involve the Hispanic and General Market. Dzu is an expert at identifying meaningful insights and turning those insights into effective strategy. I was impressed with his knowledge of Hispanic consumers and ability to connect with them both in-language and at a cultural level during ethnographic interviews. He has a keen eye for understanding key drivers and motivators that influence consumer behavior and using those observations to inform creative development. I would highly recommend him for any multicultural work that involves strategic thinking with multicultural consumers.
David Briggs
Over the seven years I have known Dzu, he has consistently demonstrated the ability to parse out deep consumer insights from complex behaviors and conditions. He also excels at finding the actionable implications from those insights, leading to effective communication strategies. I've learned a lot from Dzu, and am grateful for both our professional and personal friendships.
Cesar Carbajal
I have worked with Dzu on a multitude of projects that involve the Hispanic and General Market. Dzu is an expert at identifying meaningful insights and turning those insights into effective strategy. I was impressed with his knowledge of Hispanic consumers and ability to connect with them both in-language and at a cultural level during ethnographic interviews. He has a keen eye for understanding key drivers and motivators that influence consumer behavior and using those observations to inform creative development. I would highly recommend him for any multicultural work that involves strategic thinking with multicultural consumers.
David Briggs
Over the seven years I have known Dzu, he has consistently demonstrated the ability to parse out deep consumer insights from complex behaviors and conditions. He also excels at finding the actionable implications from those insights, leading to effective communication strategies. I've learned a lot from Dzu, and am grateful for both our professional and personal friendships.
Cesar Carbajal
I have worked with Dzu on a multitude of projects that involve the Hispanic and General Market. Dzu is an expert at identifying meaningful insights and turning those insights into effective strategy. I was impressed with his knowledge of Hispanic consumers and ability to connect with them both in-language and at a cultural level during ethnographic interviews. He has a keen eye for understanding key drivers and motivators that influence consumer behavior and using those observations to inform creative development. I would highly recommend him for any multicultural work that involves strategic thinking with multicultural consumers.
David Briggs
Over the seven years I have known Dzu, he has consistently demonstrated the ability to parse out deep consumer insights from complex behaviors and conditions. He also excels at finding the actionable implications from those insights, leading to effective communication strategies. I've learned a lot from Dzu, and am grateful for both our professional and personal friendships.
Experience
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Ad Council
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United States
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Advertising Services
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100 - 200 Employee
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VP, Group Campaign Director
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Aug 2016 - Present
Oversee the full campaign development and marketing of 6-8 Ad Council social impact campaigns annually, working in tandem with national nonprofit and government agency clients. Manage a cross-functional team responsible for the business operations around audience research and insights, creative development and production, corporate partnerships, digital products, social/PR, event activations and analytics. Clients have included 20 major national nonprofits and foundations, 10 federal government agencies and 2 NYC government agencies. Core responsibilities:- Serve as senior POC for executive client and external agency and media partners- Lead strategic and creative development- Form and implement go-to-market strategies- Participate in business development - Identify and execute partnership engagements- Execute test and learn/lean marketing initiatives across campaigns- Provide fiscal oversight of P&L for yearly campaign budgets totalling $6M-$8M - Engage stakeholders and subject matter experts- Oversee professional development of direct reports and resource management of cross-functional teams- Developed and oversee revenue generating faith-based direct marketing capability
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Account Director
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Mar 2015 - Jul 2016
Oversaw all aspects of this B2B agency’s key J&J, Visa and Owens-Illinois accounts. Led agency involvement in new category and global product launch strategies, as well as creative development for a new J&J OneTouch diabetes franchise. Communication program included online and offline marketing to healthcare professionals, consumers and (insurance) payers. Oversaw all aspects of this B2B agency’s key J&J, Visa and Owens-Illinois accounts. Led agency involvement in new category and global product launch strategies, as well as creative development for a new J&J OneTouch diabetes franchise. Communication program included online and offline marketing to healthcare professionals, consumers and (insurance) payers.
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Ad Council
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United States
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Advertising Services
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100 - 200 Employee
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Campaign Director
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Mar 2005 - Mar 2015
Built strong relationships with clients and partner agencies leading to successful launch of results-driven integrated marketing programs with a yearly combined media value of roughly $85M. Led coordination and management of corporate funders (Coca-Cola, PepsiCo, State Farm, Allstate, P&G and Unilever), nonprofit advising partners and agency resources to develop an integrated campaign, heavily focused on digital and social activations. Launched in early March 2015, this industry and Emmy award winning campaign became the 2nd most watched PSA of all time.
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Assistant Account Executive
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Jun 2000 - Sep 2001
Managed Novartis Consumer Health key OTC brand advertising activities totaling $60M, including Effie winning LamisilAT campaign. Managed Novartis Consumer Health key OTC brand advertising activities totaling $60M, including Effie winning LamisilAT campaign.
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Education
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1996 - 2000
Hamilton College
Bachelor of Arts (B.A.) -
1992 - 1996
Taconic Hills High School
Community
