Retail Marketing Manager

• Aug 2021 - Present

- Prioritize key dealers and distributors globally in the planning and delivery of in-store experiences that enhance Taylor’s competitive retail positioning - Concept, create, distribute, and execute physical and digital displays, collateral, and assets that effectively, consistently, and accurately draw the attention of retailers’ audiences to Taylor new product launches - Plan, deliver, and optimize both physical in-store and virtual/digital consumer-facing sales events and… Show more - Prioritize key dealers and distributors globally in the planning and delivery of in-store experiences that enhance Taylor’s competitive retail positioning - Concept, create, distribute, and execute physical and digital displays, collateral, and assets that effectively, consistently, and accurately draw the attention of retailers’ audiences to Taylor new product launches - Plan, deliver, and optimize both physical in-store and virtual/digital consumer-facing sales events and traffic-driving promotions including Road Shows, Find Your Fit events, pop-up events, and more - Work closely with dealers and internal teams to coordinate and execute Taylor’s presence and maximize sales potential alongside regional dealer partners at guitar/music festivals and activation events Show less - Prioritize key dealers and distributors globally in the planning and delivery of in-store experiences that enhance Taylor’s competitive retail positioning - Concept, create, distribute, and execute physical and digital displays, collateral, and assets that effectively, consistently, and accurately draw the attention of retailers’ audiences to Taylor new product launches - Plan, deliver, and optimize both physical in-store and virtual/digital consumer-facing sales events and… Show more - Prioritize key dealers and distributors globally in the planning and delivery of in-store experiences that enhance Taylor’s competitive retail positioning - Concept, create, distribute, and execute physical and digital displays, collateral, and assets that effectively, consistently, and accurately draw the attention of retailers’ audiences to Taylor new product launches - Plan, deliver, and optimize both physical in-store and virtual/digital consumer-facing sales events and traffic-driving promotions including Road Shows, Find Your Fit events, pop-up events, and more - Work closely with dealers and internal teams to coordinate and execute Taylor’s presence and maximize sales potential alongside regional dealer partners at guitar/music festivals and activation events Show less

E-Commerce Category Merchant

• May 2021 - Aug 2021

- Responsible for achieving the financial budget by developing and executing customer-centric growth strategies - Manage the sales, forecasting and inventory requirements necessary to achieve the financial goals - Develop and execute a strategy rooted in customer insights and market trends including product merchandising, sales planning, promotion coordination and development, as well as, inventory planning and management - Responsible for achieving the financial budget by developing and executing customer-centric growth strategies - Manage the sales, forecasting and inventory requirements necessary to achieve the financial goals - Develop and execute a strategy rooted in customer insights and market trends including product merchandising, sales planning, promotion coordination and development, as well as, inventory planning and management

Marketing Manager

• Jun 2019 - May 2021

Merchandising Manager - Musician’s Friend

• Jul 2018 - Jun 2019

- Planned promotions and oversaw execution across all channels and platforms - Managed merchandising and sales operations for key initiatives - Lead and trained a new e-Commerce team during the peak holiday season

Digital Merchandising Analyst

• Jun 2017 - Jul 2018

- Developed top-performing promotional strategies based on detailed analysis of web KPI’s and category-level merchandising - Managed and executed day-to-day operations of all web promotions - Created superior category shopping experiences with cross-functional teams

Digital Merchandise Specialist

• Nov 2015 - Jun 2017

- Maintained merchandising presentations across all digital platforms - Analyzed performance of offers and promotions via SKU-level reporting - Lead product launch strategy and ensured a first-to-market presence with all new products

Assistant Manager

• Nov 2014 - Oct 2015

- Coached and trained the sales team to help them hit their sales goals - Managed opening and closing shifts as the only acting manager and key holder

Department Manager

• Mar 2013 - Oct 2014

- Delegated merchandising tasks and action items for the Accessories Department - Managed inter-departmental store improvements and training opportunities

Sales Associate

• Aug 2012 - Feb 2013

- Consistently met monthly sales goals and other performance metrics - Acquired product knowledge in other musical departments by ask

Product Specialist

• Aug 2015 - Jul 2016

- Performed and created custom in-depth effects demos - Traveled & set up complex displays for booths at off-site trade shows - Created product visibility and awareness through store-visits and product education - Performed and created custom in-depth effects demos - Traveled & set up complex displays for booths at off-site trade shows - Created product visibility and awareness through store-visits and product education