Experience

Pentalon Construction, Inc.

• United States
• Construction
• 1 - 100 Employee

• Brand Manager

  • Feb 2023 - Present

• Special Project Manager

  • Oct 2022 - Mar 2023



The Social Frame

• United States
• Advertising Services

• Owner / Digital Marketer / Social Media Manager

  • Mar 2020 - Present

  • Built engaging & meaningful content for multiple clients and their target audience across multiple social platforms including; Facebook, Instagram, Twitter, TikTok, and LinkedIn. • Researched & created social strategies to optimize trends, scheduling, and content type. • Created monthly analytics reports to understand key metrics, goal performance, engagement rates, CTAs, hashtags, popular content, and overall reach. • Built engaging & meaningful content for multiple clients and their target audience across multiple social platforms including; Facebook, Instagram, Twitter, TikTok, and LinkedIn. • Researched & created social strategies to optimize trends, scheduling, and content type. • Created monthly analytics reports to understand key metrics, goal performance, engagement rates, CTAs, hashtags, popular content, and overall reach.



Super Top Secret

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jan 2022 - Aug 2022

  • Served as the lead point of contact for all client account management, including scheduling, understanding client objectives and strategies, and overall relationship management. • Expanded business with existing clients and/or identified areas of improvement to meet agency billings and profitability goals. • Collaborated cross-functionally with various creative resources to facilitate client project timeline creation and execution. • Identified/maintained up-to-date industry trends to keep clients engaged with the agency resulting in higher success of clients on retainer. • Created, managed, & maintained client contracts, budgets, and ROIs. Show less



Lily & Copper Design

• United States
• Design Services

• Marketing Communications Manager

  • Jun 2019 - Mar 2020

  • Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. • Created and maintained brand standards to ensure compliance across all performance marketing and communications channels and departments. • Executed social media strategy and content including creating, posting, and community management. • Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. • Created and maintained brand standards to ensure compliance across all performance marketing and communications channels and departments. • Executed social media strategy and content including creating, posting, and community management.



SPE Drywall, Inc.

• Midvale, Utah

• Marketing/Office Manager

  • Dec 2017 - Apr 2019

  • Directed and fostered the overall brand image of the company and all marketing, communications, website, and event management. • Managed partnership with executive leadership to create email, media, lead gen, events, PR, social media content, and internal communications to help drive strategy. • Analyzed and prepared financial and accounting reports per project and overall company budgets. • Directed and fostered the overall brand image of the company and all marketing, communications, website, and event management. • Managed partnership with executive leadership to create email, media, lead gen, events, PR, social media content, and internal communications to help drive strategy. • Analyzed and prepared financial and accounting reports per project and overall company budgets.



Business Leaders Inc. (BLinc.)

• United States
• Education Administration Programs

• Chief Marketing Officer

  • Apr 2016 - May 2018

  • Shaped Business Leaders Inc. brand as a student government organization within the David Eccles School of Business. • Accommodated other student organizations in helping them with their club marketing + communications and providing them with resources to promote and succeed. • Directed a team of leaders to act as the Student Marketing Committee through content, events, photography, graphic design, and data analytic reporting. • Shaped Business Leaders Inc. brand as a student government organization within the David Eccles School of Business. • Accommodated other student organizations in helping them with their club marketing + communications and providing them with resources to promote and succeed. • Directed a team of leaders to act as the Student Marketing Committee through content, events, photography, graphic design, and data analytic reporting.



University of Utah - David Eccles School of Business

• United States
• Higher Education
• 300 - 400 Employee

• Student Account Executive

  • Jul 2015 - Dec 2017

  • Shaped and visualized all photography within the Eccles School including all social media, website content and graphic design throughout the school. • Analyzed and summarized social media analytics to be reported for paid campaigns and engaging content for ROI. • Updated and revamped 30+ Eccles School websites through migration, SEO, web-sized images, photoshoots for web purposes and blog posts. • Shaped and visualized all photography within the Eccles School including all social media, website content and graphic design throughout the school. • Analyzed and summarized social media analytics to be reported for paid campaigns and engaging content for ROI. • Updated and revamped 30+ Eccles School websites through migration, SEO, web-sized images, photoshoots for web purposes and blog posts.



NIYA Management

• United States
• 1 - 100 Employee

• Marketing Coordinator/Men's Agent

  • May 2014 - Jul 2015

  • Shaped each model brand to increase project bookings locally so that each male model could be launched into national and international markets. • Implemented new technology to increase productivity and communication between clients and office admin. • Assisted and collaborated with photographers and creative directors on layouts, design and content creation. • Shaped each model brand to increase project bookings locally so that each male model could be launched into national and international markets. • Implemented new technology to increase productivity and communication between clients and office admin. • Assisted and collaborated with photographers and creative directors on layouts, design and content creation.



U of U Marketing

• Salt Lake City, Utah

• Research Assistant

  • Jan 2015 - May 2015

  Research the trends of the Utah Symphany and create a research plan for how to engage more people to go to the Utah Symphany and bring in the younger crowds Research the trends of the Utah Symphany and create a research plan for how to engage more people to go to the Utah Symphany and bring in the younger crowds



Kappa Sigma Fraternity

• United States
• Non-profit Organizations
• 300 - 400 Employee

• Events Coordinator

  • Aug 2013 - May 2014

  Responsible for planning formals, alumni functions, philanthropy etc. Responsible for planning formals, alumni functions, philanthropy etc.



Social Media Manager

• Vision Party Student Body Campaign

  • Nov 2013 - Mar 2014

  Created all social media for the campaign Created new content to post on social media Created new pictures and video Got student body to vote Vision Party Created all social media for the campaign Created new content to post on social media Created new pictures and video Got student body to vote Vision Party