Experience

JS Industries

• Sporting Goods Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Nov 2022 - Present

  Brand and store manager of JS Surfboards Bali. Brand and store manager of JS Surfboards Bali.



Varuna Surf

• Australia
• Sporting Goods
• 1 - 100 Employee

• Sales, production, social & content creation.

  • Oct 2020 - Present

  In my role with Varuna, i look after a number of tasks including production & performance which involves product testing, making modifications on design, materials and techniques. We are constantly evolving so this requires a quick turnaround on decision making. I also plan a content schedule for Varuna's social media which i also organise relevant photoshoots, short videos and detailed product shots. This is quite a versatile role which includes travel, planning and understanding in detail of all products as well as a vision for the future in sustainable surf. Handling sales will be upcoming as for now we are currently in the research & development stages. Show less



DMS - Daniel MacDonald Surfboards

• Australia
• Retail

• Sales Marketing Coordinator

  • Dec 2020 - Present

  In my role at DMS Surfboards I look after team riders, social media, web sales & content creation. In my role at DMS Surfboards I look after team riders, social media, web sales & content creation.



The Lawn Canggu

• Bali, Indonesia

• Marketing Manager

  • May 2020 - Sep 2020

  With a key understanding of THe Lawns brand values and the direction of the business, the Head of Marketing & Experiences takes a super hands-on approach to the design & development of strategies & planning to ensure its position in the local & international marketplace is where it needs to be. I live off a calendar. I also am responsible for development of all THe Lawns campaign material and its roll out across both the digital and physical platforms. Ensuring we have a rad online and social network experience, and curate events from conception to pushing content out the day after when everyone’s still asleep and hung over. l spend time understanding our concepts ensuring our end-2-end guest experience is well thought out and delivered to a tee. Show less



Chilli Surfboards

• 1 - 100 Employee

• Brand Manager

  • Mar 2017 - Apr 2020

  My role is central to the brands operations in sales, marketing, production, team and business function to help achieve global, regional brand and business goals. I serve as a link between global and local country markets to drive brand awareness in sales and marketing. Running and managing the business which includes two stores in Bali & both the Chilli global and Chilli Bali social media allows me to connect with our customers and build content that is region appropriate. Ensuring sales growth is achievable with the right offering in store, purchasing the right product for the right seasons and equipping the staff with the knowledge needed to capitalise on every sale. I help build and manage annual and seasonal sales and marketing plans, as well as keep a unique and individual approach to each region in brand culture with staff and team relationships. Chilli Surfboards is built on its authentic connection to surfing and its lifestyle and as such this role requires a deep appreciation, passion and understanding of the sport. This is needed for a balanced approach to the sales and marketing that can connect with Chilli Surfboards core consumers. Show less



Channel Islands Surfboards

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Sales and Marketing Manager

  • May 2016 - Apr 2017

  Responsible for the 12-month and beyond view on Channel Islands sales and marketing initiatives. Build region relevant marketing strategies for each initiative, working closely with peers in sales, product and marketing. Managing social media accounts for both Channel Islands Bali & Catch Surf allowed me to build content and grow relationships with our customers. Ensuring sales targets have the tools needed to be met or exceeded, helping push for higher margins and lower expenses. Work closely with Brand Marketing Director to maximise marketing budget to grow brand presence and sales, develop annual budget proposals and expenditure allocation considering priorities for Channel Islands. Setting goals for personal and group accomplishment, including staff sales targets and continually tracking the progress of goals. Working to meet or exceed goals consistently. Show less



Onboard Industries

• 1 - 100 Employee

• Sales & Social Media

  • Dec 2015 - Apr 2017

  In my role at Onboard Industries i manage 3 social media accounts ( Onboard Store, Simon Anderson Surfboards & Catch Surf ) as well as doing 5 days a week on the floor as a sales manager. Meeting sales goals, negotiation, selling to customer needs, motivation for sales, sales planning, building relationships, market knowledge, developing budgets, staffing are all apart of my job. Being passionate & working effectively and cooperatively with others while establishing and maintaining good working relationships are all key here at Onboard. Show less



Quiksilver

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Sydney & NSW South Sales Account manager

  • Mar 2011 - Apr 2015

  In my role at Quiksilver i deal with a variety of accounts spanning from small to large, fashion to core surf and everything in between. I am a key member of the Australian sales team. I am responsible to know all aspects of group products ( groups, fans, brand projections, brand awareness ) • Strong organizational, communication skills and time-management skills • Excellent customer service skills • Commitment to personal integrity • Having the ability to function in a fast-paced environment, handle multiple projects and adhere to deadlines is a necessity • Ability to work as a team player • Ability to present sales material to potential clients I sell product including wetsuits, watches, eyewear and apparel. I help manage accounts and get to know what my customers want for their business as well as grow business for Quiksilver. My territory spans from Eden in NSW's south to Mona Vale in Sydneys Northern Beaches. I also have sold to major stores across Australia at Trade Shows. Show less



Triple Bull Surf

• Retail

  • Nov 2006 - Mar 2011

  At Triple Bull Surf Co. I was responsible for dealing with customers, answering queries, selling goods, handling payments and making sure that the goods are attractively displayed. I was required to understand customers requests, take orders and follow through with sales orders. Being a surf store, i needed to know the product and earn trust from customers. This was done with product knowledge and pure passion for the ocean and surfing. In my time there i learnt everything from working a till and dealing with customers requests to doing seasonal orders and purchasing stock for the store. It gave me the groundwork to continue and grow within the surf industry. Show less