Experience

SERVPRO Extreme Team Miller

• United States
• Facilities Services
• 1 - 100 Employee

• Sales & Marketing Representative

  • Nov 2023 - Present

  Detroit, Michigan, United States



Adams Complete Cleaning and Restoration

• United States
• Consumer Services
• 1 - 100 Employee

• Business Development Specialist

  • Feb 2023 - Nov 2023

  United States Responsible for identifying opportunities for business growth and optimizing marketing strategies. Evaluating and improving sales, marketing, and branding strategies. Developing client relationships and strengthening industry partnerships. Identifying new clients by researching and creating networking opportunities. Liaising with Sales, Marketing, and Management to align strategies aimed at increasing revenue.



Rocket Central

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Product Marketing Specialist

  • May 2021 - Feb 2023

  Detroit, Michigan, United States Devise strategies to drive online and SMS text traffic to the company website for revenue conversion. Act as a subject matter expert on Salesforce and email marketing trends and best practices. Oversee email and SMS text campaigns and analytics. Conduct industry research to identify key metrics and implement process to benchmark company performance on an ongoing basis. Track campaign conversion rates and improving the user experience through offering convenient communication measures. Manage… Show more Devise strategies to drive online and SMS text traffic to the company website for revenue conversion. Act as a subject matter expert on Salesforce and email marketing trends and best practices. Oversee email and SMS text campaigns and analytics. Conduct industry research to identify key metrics and implement process to benchmark company performance on an ongoing basis. Track campaign conversion rates and improving the user experience through offering convenient communication measures. Manage and update subscriber lists in Salesforce Marketing Cloud. Show less



Rocket Mortgage

• United States
• Financial Services
• 700 & Above Employee

• Communications Manager

  • Sep 2019 - May 2021

  Detroit, Michigan, United States Work with marketing and sales leadership to translate goals into functional campaigns within marketing automation. Create and execute all email and SMS campaigns, including building emails, implementation, running data reports, testing, scheduling, and reporting on results. Collaborate with the digital marketing team to create targeted email and SMS marketing campaigns. Execute email campaigns, including targeting, set-up, testing, execution, reporting and optimization. Develop and managed… Show more Work with marketing and sales leadership to translate goals into functional campaigns within marketing automation. Create and execute all email and SMS campaigns, including building emails, implementation, running data reports, testing, scheduling, and reporting on results. Collaborate with the digital marketing team to create targeted email and SMS marketing campaigns. Execute email campaigns, including targeting, set-up, testing, execution, reporting and optimization. Develop and managed digital communication marketing campaigns. Anticipate and troubleshoot issues in relation to Salesforce and work collaboratively to implement and document solutions.

• Lead Allocation Strategist

  • Aug 2016 - Sep 2019

  Detroit, Michigan, United States Collaborate with multiple internal business channels to create cohesive plans to ensure the client had satisfactory experience. Act as a liaison between the marketing department and the banking department to ensure licensing compliance. Gather and allocate client leads to appropriate banking teams to increase mortgage revenue and production. Ensure quality and brand standards are met by implementing technical best practices in style and functionality all enhancing the user experience… Show more Collaborate with multiple internal business channels to create cohesive plans to ensure the client had satisfactory experience. Act as a liaison between the marketing department and the banking department to ensure licensing compliance. Gather and allocate client leads to appropriate banking teams to increase mortgage revenue and production. Ensure quality and brand standards are met by implementing technical best practices in style and functionality all enhancing the user experience. Strategize how to connect millions of clients from a front end basis to end user space in sales for the nations largest mortgage lenders