Experience

J&L Marketing, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Analyst

  • Jun 2023 - Present

  ● Created Search, Display, Discovery, and Shopping Ads through Google Ads ● Managed ad campaigns for clients ● Monitored and managed account spending to insure appropriate monthly pacing ● Gave strategic marketing recommendations based on performance and client goals ● Analyzed data and created analytic reports to inform marketing strategy and budget allocation using pandas data frames in python ● Created Search, Display, Discovery, and Shopping Ads through Google Ads ● Managed ad campaigns for clients ● Monitored and managed account spending to insure appropriate monthly pacing ● Gave strategic marketing recommendations based on performance and client goals ● Analyzed data and created analytic reports to inform marketing strategy and budget allocation using pandas data frames in python



Centre College

• United States
• Higher Education
• 400 - 500 Employee

• Fundraising Call Center Manager (Phonathon)

  • Jan 2023 - Jul 2023

  -Recruited, Hired, Trained, & Managed over 30 students to solicit donations from alumni-Managed and allocated the budget for the duration of the spring semester-Created a tiered pay and bonus structure in order to promote the efficiency and teamwork of students-Managed payroll

• Marketing and community outreach data analytics intern

  • Sep 2022 - Dec 2022

  I reach out to Alumni in order to promote the colleges interests in Alumni engagement. I also work with data on Alumni to best fulfill this role.



TeeTurtle

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Junior Data Analyst

  • Dec 2022 - Feb 2023

  I collect and analyze data through different acquisition channels including Google Analytics and Exenta. I then use this data to create models in R studio and give actionable recommendations based on my analyses. I worked under a higher level data scientist on the business intelligence team. - Worked in data analytics to measure the impact of campaigns and website banners on sales and the conversion rate of ads - Trained in Power BI to create analytics dashboards - Built Excel & Google sheets for inventory management and to determine the shipping rates for customers internationally & domestically for the entire business year of 2023 Show less



TeeTurtle

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Intern

  • May 2022 - Aug 2022

  I held this Intern position for four consecutive summers (2019 - 2022) - Wrote copy & posted to different social media platforms in order to grow and engage an audience on with the intention of boosting sales and maintaining a brand image - Provided customer service & engagement to alleviate customer complaints and maintain a brand image - Utilized Facebook Audience Insights to study trends and focus in on target audiences - Managed tasks on Trello task management software and Google Sheets to track the completion of tasks by in house artists - Shot product photography to show lifestyle imagery of new product lines - Utilized Google, Facebook, & Hootsuite Analytics to collect and centralize data in order to give strategic recommendations that informed the allocation of over 3 million in yearly ad spend Show less