Experience

Rail Projects Victoria

• Australia
• Government Administration
• 700 & Above Employee

• Online Communications Manager - Melbourne Airport Rail, Geelong Fast Rail & Regional Rail Revival

  • Jul 2021 - Present

  Manage the production and publication of social media content on 10 different accounts for projects worth more than $18 billion. This includes the development of new channels and liaising with external contractors and alliances to generate contentManage and edit the websites for Melbourne Airport Rail, Regional Rail Revival and Rail Projects Victoria, including during a period of migration to Victoria’s Big Build websiteOversee a team of five online communication advisors and graduates providing them with coaching, mentoring and performance managementMaintain detailed reporting and historical data across all digital channels that is used across the Major Transport Infrastructure Authority, with the insights gained used to inform and shape the decision making of senior managementParticipate in multiple working groups across the Major Transport Infrastructure Authority developing best practice recommendations for social and webInvolved in the recruitment process for digital roles across Rail Projects Victoria from VPS5 to intern levelHad a two month stint acting in the Digital Manager role during 2022 with positive feedback from senior management Show less

• Online Communications Manager - Regional Rail Revival

  • Dec 2018 - Jun 2021



Victorian Department of Health

• Government Administration
• 700 & Above Employee

• Social Media Strategist for Coronavirus Response

  • Apr 2020 - Nov 2020

  I assisted the Victorian Department of Health and Human Services in managing its social media response to coronavirus. This involved content creation, content posting and social media strategy. I assisted the Victorian Department of Health and Human Services in managing its social media response to coronavirus. This involved content creation, content posting and social media strategy.



Tabcorp

• Entertainment Providers
• 700 & Above Employee

• PR & Media Consultant

  • Aug 2016 - Dec 2018

  Managed a press office that generated more media coverage than any other bookmaker in Australia. Managed the following PR events from idea creation through to execution; - Melbourne Cup winner Subzero placing a bet - Man v Horse race along St Kilda Beach - A dress made out of betting tickets - AFL’s greatest high flyers marking competition Wrote a weekly page of AFL content published in the Herald Sun and syndicated across other online sites. Managed media monitoring for the TAB brand, producing weekly and monthly reports. Proactively built relationships with media stakeholders from sport, entertainment and current affairs industries. Show less



Cricket Victoria

• Australia
• Spectator Sports
• 100 - 200 Employee

• Media and Public Relations Manager

  • Feb 2014 - Jul 2016

  Created regular media opportunities and proactively generated news about the organisation, its teams and key personnelMedia management, including match-day, of Victoria’s elite teams, the Commonwealth Bank Bushrangers and VicSpiritMonitored and produced content for Cricket Victoria’s four brands that were number one ranked among state cricket organisations on Twitter, Facebook, Instagram and YouTubeProduced, edited and approved content for internal and external distribution, including the organisation's media releases and websiteDelivered publications such as the Annual Report and season guidesWorked with Cricket Victoria management and staff to ensure all communications were as per the organisation’s style guideMaintained relationships with stakeholders, including Board members, consultants, media partners and industry colleaguesWorked alongside the senior management team in identifying and taking action on any issues that may harm the organisation’s reputation Show less

• Communications and Public Relations Coordinator

  • Sep 2011 - Feb 2014

  Created regular media opportunities and proactively generated news about the organisation, its teams and key personnelOrganised player appearances for Victoria’s elite teams, the Commonwealth Bank Bushrangers and VicSpiritMonitored and wrote content for Cricket Victoria’s four brands on Twitter, Facebook, Instagram and YouTubeWrote, edited and approved content for internal and external distribution, including the club's media releases and websiteDeliver publications such as the Annual Report and season guidesWorked with Cricket Victoria management and staff to ensure all communications were as per the organisation’s style guideMaintained relationships with stakeholders, including Board members, consultants, media partners and industry colleagues Show less

• Digital Marketing Assistant

  • Mar 2011 - Sep 2011

  Looked after social media assets for the Melbourne Renegades, Melbourne Stars, Commonwealth Bank Bushrangers, the Bowlologist and Cricket VictoriaUpdated and wrote content for new Cricket Victoria website

• Media and PR Internship

  • Nov 2010 - Mar 2011

  Updated Commonwealth Bank Bushrangers' social media assets during gamesWrote media releases for external publicationUpdated photos for Bushrangers' iPhone applicationWrote match reports, injury updates and other news items for the organisation’s websites



ICC Cricket World Cup 2019

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Venue Facilities Media Manager (MCG & Junction Oval)

  • Feb 2015 - Mar 2015

  Responsible for coordinating media operations and activity, including press conferences, for the ICC Cricket World Cup 2015 for seven matches at the MCG and Junction Oval, including the World Cup Final Worked alongside the Media Operations Manager and ICC Media and Communications Manager, ensuring those operations and facilities were in keeping with the tournament’s status as a world-class event Managed a group of volunteers to maximise the efficiency of the media operations Responsible for coordinating media operations and activity, including press conferences, for the ICC Cricket World Cup 2015 for seven matches at the MCG and Junction Oval, including the World Cup Final Worked alongside the Media Operations Manager and ICC Media and Communications Manager, ensuring those operations and facilities were in keeping with the tournament’s status as a world-class event Managed a group of volunteers to maximise the efficiency of the media operations



Melbourne Renegades

• Australia
• Spectator Sports
• 1 - 100 Employee

• Social Media Manager

  • May 2013 - Feb 2014

  Managed the club’s social media assets that were rated number one in the competition in end of year surveys Implemented social media strategy that drove increases in home-match attendance (66%), membership sales (143%) and social media followings on Facebook (145%), Twitter (151%), Instagram (864%) and YouTube (156%) Wrote, edited and approved member and supporter EDMs as well content for the club’s website Managed the club’s social media assets that were rated number one in the competition in end of year surveys Implemented social media strategy that drove increases in home-match attendance (66%), membership sales (143%) and social media followings on Facebook (145%), Twitter (151%), Instagram (864%) and YouTube (156%) Wrote, edited and approved member and supporter EDMs as well content for the club’s website



1116 SEN

• Australia
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Assistant Producer

  • May 2008 - Jan 2011

  Assisted with the production of the Good Oil and The Run Home programs Implemented and produced sports themed quizzes on a weekly basis Managed communications from listeners, including calls and text messages Researched and organise guest interviews for presenters Part of team broadcasting at 2009 Australian Masters, 2009 AFL Grand Final Live Site and 2009 AFL Under 18 Championships Assisted with the production of the Good Oil and The Run Home programs Implemented and produced sports themed quizzes on a weekly basis Managed communications from listeners, including calls and text messages Researched and organise guest interviews for presenters Part of team broadcasting at 2009 Australian Masters, 2009 AFL Grand Final Live Site and 2009 AFL Under 18 Championships