Experience

Webselenese

• Israel
• Advertising Services
• 1 - 100 Employee

• PPC Manager

  • Apr 2022 - Present



Perigon Digital

• Israel
• Advertising Services

• Senior User Acquisition Manager

  • Nov 2019 - Apr 2022

  • Building Perigon’s media team by acquiring users and reaching agency goals, establishing Media buying guidelines according to given Data, creating marketing materials and executing AB testing in order to reach campaigns full potential. • Guiding and teaching other team members to maximize potential. • Identifying potential partners, approaching and closing deals with companies such as: Teads, Liveintent, Taboola, etc. • Building Perigon’s media team by acquiring users and reaching agency goals, establishing Media buying guidelines according to given Data, creating marketing materials and executing AB testing in order to reach campaigns full potential. • Guiding and teaching other team members to maximize potential. • Identifying potential partners, approaching and closing deals with companies such as: Teads, Liveintent, Taboola, etc.



Linkury

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Media Buyer

  • Nov 2018 - Nov 2019

  • Establishing and building new traffic buying methods to Linkury’s products. • Creating and building data based campaigns on various DSP’s and self-serve platforms, optimizing until a positive ROI in minimum investment is achieved. • Establishing and building new traffic buying methods to Linkury’s products. • Creating and building data based campaigns on various DSP’s and self-serve platforms, optimizing until a positive ROI in minimum investment is achieved.



MyPerformix LTD

• Israel
• Advertising Services
• 1 - 100 Employee

• Business Development & Sales Manager at MyPerformix

  • Nov 2017 - Nov 2018

  • Developing and implementing affiliation plan focused on working with all the major Adtech players and enhancing their activities on all levels (CPI, CPA, CPC, CPM) • Establishing strategic relationships and partnerships with large SaaS integrators (Affise, 24metrics, Adplexity) • Managing and accomplishing projects • Identifying potential service owners within the Adtech industry and establishing relationships • Developing and implementing affiliation plan focused on working with all the major Adtech players and enhancing their activities on all levels (CPI, CPA, CPC, CPM) • Establishing strategic relationships and partnerships with large SaaS integrators (Affise, 24metrics, Adplexity) • Managing and accomplishing projects • Identifying potential service owners within the Adtech industry and establishing relationships



Tabatoo

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• Head of CPM Activity

  • Jan 2017 - Nov 2017

  • Responsible for Creating key strategies fot Tabatoo, search and investigate new trends in the Adtech industry.• Creating partnerships with leading Adtech companies. Engage this companies through various ways such as: conferences, Web search and internal Data.• Providing complete support to the sales teams in Somoto in terms of demand, implementation of partners and technical support for the platforms.• Responsible to solve any issue or dispute happen between us and our partners. Show less

• Senior Business Development Manager

  • Sep 2015 - Jan 2017

  - In charge of Tabatoo's demand side.- Accompanied Tabatoo's new partners and upscale existing ones. Integrating, promoting and Managing Direct product Advertisers, Affiliate Networks, Performance Networks and Ad Networks.- Negotiating, editing contracts, optimization reports and collection.- Explore for new business opportunities.- Lead role in new platforms, RTB's and Exchange implementation, optimization and preservation of knowledge.

• Campaign and Business Development Manager

  • Feb 2014 - Sep 2015

  • Responsible for the demand side of development: creating new partnerships and up scaling existing ones.• Assisted in the creation of Somoto's Mobile department – Tabatoo.• Approaching, negotiating and signing contracts with new partners.• Creating and optimizing monetization methods for Mobile apps and web traffic.• Campaign Management – S2S integration, optimization and initiating new ways to distribute products.• Implementing and managing the use of new platforms such as: ADK2, Epom, Ajilion, Appnexus, Hasoffers, etc.• Leading role in improving Tabatoo's in house platform. Show less

• Media Buyer and Account Manager

  • Jun 2013 - Feb 2014

  • Search and Engage on new leads for Somoto's inner products.• Give our partners full support and optimize the campaigns in order to increase the ROI.• Specialized on working with white label platforms such as ADK2, Epom and Ajilion.• Implementation of JS tags/iframes into partners that have direct websites.